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10.08.09 5 Tips for a Successful Web Project

5 Tips for a Successful Web Project

• Choose the right Partner• Formulate a Project Strategy• Project Manage the Design

and Development Process• Online Marketing• Continual Refinement and

Improvement

Choose the Right Partner

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History

Do they have experience in your industry

Have they handled a project of this size before

Project

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History

Do they have experience in your industry

Have they handled a project of this size before

Project

What’s being said about them online

What do past clients say What type of results have they

delivered past clients

References

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History Do your teams mesh well

together Will they be able to work with

your other vendors

Comradery

Do they have experience in your industry

Have they handled a project of this size before

Project

What’s being said about them online

What do past clients say What type of results have they

delivered past clients

References

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History Do your teams mesh well

together Will they be able to work with

your other vendors

Comradery

Do they have experience in your industry

Have they handled a project of this size before

Project What does your gut say If it doesn’t feel right, maybe you

should walk away

Feeling

What’s being said about them online

What do past clients say What type of results have they

delivered past clients

References

Choose the right Partner

Who have they worked with How long have they been in

business Do they have a proven track

record of success

History Do your teams mesh well

together Will they be able to work with

your other vendors

Comradery

Do they have experience in your industry

Have they handled a project of this size before

Project What does your gut say If it doesn’t feel right, maybe you

should walk away

Feeling

What’s being said about them online

What do past clients say What type of results have they

delivered past clients

References Design - Should IT be in charge of

design or get a professional Application - Do we need

something custom or “off the shelf”

Marketing - Is our team only skilled in traditional media

Internal Team

Formulate a Project Strategy

Formulate a Project Strategy

Customers - Who is your audience

Formulate a Project Strategy

Customers - Who is your audience Brand Perception - What is the mood or feel of the

site

Formulate a Project Strategy

Customers - Who is your audience Brand Perception - What is the mood or feel of the

site Actions - What do you want your audience to do

Formulate a Project Strategy

Customers - Who is your audience Brand Perception - What is the mood or feel of the

site Actions - What do you want your audience to do Goals - How do you plan to measure success

Formulate a Project Strategy

Customers - Who is your audience Brand Perception - What is the mood or feel of the

site Actions - What do you want your audience to do Goals - How do you plan to measure success Marketing - How will your audience find you

Formulate a Project Strategy

Customers - Who is your audience Brand Perception - What is the mood or feel of the

site Actions - What do you want your audience to do Goals - How do you plan to measure success Marketing - How will your audience find you Solutions - What business problems will the new

site solve

Project Manage the Design & Development

Project Manage the Design & Development

SCRUM - LevelTen Process

Project Manage the Design & Development

SCRUM - LevelTen Process Iterative - Another Agile Process

Project Manage the Design & Development

SCRUM - LevelTen Process Iterative - Another Agile Process

Waterfall - Traditional Website Design Process

Project Manage the Design & Development

SCRUM - LevelTen Process Iterative - Another Agile Process

Waterfall - Traditional Website Design Process Cowboy Coding - Poor Website Development

Process

Online Marketing

Online Marketing

PPC

Online Marketing

PPC SEO

Online Marketing

PPC SEO Viral Video’s

Online Marketing

PPC SEO Viral Video’s Online PR

Online Marketing

PPC SEO Viral Video’s Online PR Social Media

Online Marketing

PPC SEO Viral Video’s Online PR Social Media Banner Ad’s

Online Marketing

PPC SEO Viral Video’s Online PR Social Media Banner Ad’s Edu-Marketing

Continual Refinement and Improvement

Continual Refinement and Improvement

Toyota’s Kaizen Process

Continual Refinement and Improvement

Toyota’s Kaizen Process

Kaizen - is the philosophy of continual improvement, that every process can and should be continually evaluated and improved in terms of time required, resources used, resultant quality, and other aspects relevant to the process.

5 Tips for a Successful Web Project

• Choose the right Partner• Formulate a Project Strategy• Project Manage the Design

and Development Process• Online Marketing• Continual Refinement and

Improvement

CONTACT

Chris Sloan - Project AdvisorLevelTen Interactivechriss@getlevelten.comTwitter: SloanInnovationLinkedIn: in/sloaninnovations