Let’s talk about UXlet’s talk about you and me

by Izwan Ismail

Thursday, August 1, 13

UX Practice Lead & VLT Labs

Founder, Secretary, do-er, whiner. . .

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I Love UX

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UI≠UX

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5 things we should know about User Experience.

*the longer version has 10, but Wu Han says 15 to 20 mins. So you get 5 okay.

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1

UX ≠ Wireframes

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There is no right way to wireframe... it is simply a tool in the design process that you can utilize to quickly get feedback, prove out your design decisions and help you make a better product.  

“ 52weeksofux.com

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! It’s a tool!

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UX is Strategy & Planning

2

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UX strategy is therefore about the big picture. The ability to deliver a compelling, engaging and successful user experience is directly impacted by your organization's ability to orchestrate marketing, engineering, IT, product development, sales, and operational efforts. To that end, it must be approached from a higher vantage point – at the organizational level – not from a project level.

“ Johnnyholland.com

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! here are some tools to help:

Personas

Life Cycle

Benchmarking

http://www.petemachine.co.uk/benchmarking/

http://www.servicedesigntools.org/tools/40

http://www.adlininc.com/what_i_do/analysis_evaluation/2007/03/persona_lifecycle.php

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UX is Testing & Evaluation

5

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Usability testing will keep you honest...Usability testing gets your project out of the realm of opinion-based design, or 'I'm more important than you'-based design, and elevates it to empirical, verifiable, user-based design."

“ Jim Ross http://www.uxmatters.com/mt/archives/2011/08/client-reactions-to-user-research-findings.php#sthash.y41dlcnL.dpuf

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! Here’s something useful

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UX is Iteration

4

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Great design strategy is as much about saying “no” as it is about trying to be all things to all people. To achieve a unique and valuable market position, tradeoffs need to be made.

“ Paul Noble-Campbellhttp://uxmag.com/articles/an-iterative-approach-to-innovation-strategy

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! That one company that iterates.

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Good UX is Invisible

5

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“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”

“ Jared Spoolhttp://www.inspireux.com/2009/01/21/good-design-when-done-well-becomes-invisible/

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! It truly is the experiencehttps://spotify.com/uk/video-splash/

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Alvin Chai Jonathan HirschInformation Architect & UX ConsultantFounder & CEO

July 2013 September 2013

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=X

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izwan@uxmalaysia.comuxmalaysia.com

kl.sicampasia.com

izwan.ismail@vltkl.com

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