ENGINEERING MANAGEMENT

SWOT ANALYSISSWOT ANALYSIS(Strength, Weakness, Opportunity, Threats)

S – StrengthsW – WeaknessesO – OpportunitiesT – Threats

What do you do particularly well? What do you do that is unique in the

“marketplace?” What do your customers/clients/patrons ask

for you to do over and over again? Do you have the right tools/resources to

accomplish the tasks?

What do you feel as not a comfortable doing?

What is needed ---resources, Staff, or skills that you lack?

Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)?

Are there gaps in the “market” that you can fill?

Are there partnerships that might be fruitful?

Less variety in Specialized areas (MS, PhD) NUST All Engineering disciplines. FAST Software Engineering Bahria Uni Management Sciences Lack of Hostel Facility Change in FF policies PEC and HEC Foreign Universities in Pakistan (Swiss &

German). Collaboration of other Universities with

foreign Universities. Lack of state of the art labs.

Welfare Organization Businesses

Fauji CerealsFauji Cereals Foundation Gas Foundation Gas

Fauji Sugar MillsFauji Sugar Mills     Fauji Corn Complex Fauji Corn Complex

  Foundation UniversityFoundation University   Fauji Security Services Fauji Security Services

  Overseas Employment Overseas Employment Services Services

  Experimental & Seed Experimental & Seed Multiplication Farm Multiplication Farm  Associated  Associated

  Mari Gas Company Ltd. Mari Gas Company Ltd.   Fauji Cement Company Ltd. Fauji Cement Company Ltd.

  Fauji Fertilizer Bin Qasim Fauji Fertilizer Bin Qasim Ltd. Ltd.

Foundation Securities (Pvt.) Foundation Securities (Pvt.) Ltd. Ltd.

    

Fauji Kabirwala Power Fauji Kabirwala Power

Company Ltd. Company Ltd. Fauji Oil Terminal & Fauji Oil Terminal & Distribution Distribution

Company LtdCompany Ltd

Pakistan Maroc Pakistan Maroc Phosphere, S.A Phosphere, S.A

Fauji Fertilizer Company Ltd. Fauji Fertilizer Company Ltd.

It has two campuses.1. FU Medical College2. FURC providing degree courses in

Management & Computer Sciences, Engineering, Liberal Arts & Sciences

Programs being Offered◦ BCSE◦ BSTE/ BEE◦ MSCS◦ BBA, and MBA◦ M. Phil in Management Sciences◦ PhD Management Sciences◦ Master and M.S (M.Phil) in English◦ Master in Psychology◦ Degree in Mass Communication◦ Master in Education.◦ Degree in Fine Art◦ M.Sc Economics.

What do you do particularly well? What do you do that is unique in the

“marketplace?” What do your customers/clients/patrons ask

for you to do over and over again? What do you have the right tools/resources

to accomplish?

Strengths

Project of FF

Army Personals in Admin

Scholarships

Strong & Highly Paid Faculty

HEC/PEC

Approved Location

Provident F & Gratuity

Job Venues in

FFMatrix

As already been explained FF is such a big organization that it is

commonly known as a “state within a state”.

Projects can be taken from FF. FF is counted as big Strength

Categorized as AAccredited by PEC after NUST.Graduates of FU can avail scholarships / awards offered by HEC / PEC.

Experience of around 25 years. Personal Relations Disciplined

FF is a big organization Internships Jobs

4 HEC approved supervisors Rector : Authority over Wireless Comm with

over 275 research papers in the area. Dean / Director is the founder of FAST and

Chairman of National Council for Education Accreditation of Computing (NCEAC)

The Faculty is highly paid thus less turnover.

Provident Fund and Gratuity. Faculty to student ratio is 1 : 20.

Financial Aid Scholarship (FAP) Merit Based Scholarship.

What do you not feel as comfortable doing? What needed resources, staff, or skills do

you lack?

Weaknesses

Building

Extra Curricular Activities

High Fee

Accommodation

Marketing Bureaucratic Culture

Less Horz. Comm

Foreign Collaborati

onMatrix

Opportunities

Utilize the FF

Schools Intake

Joint Venture with

foreign Uni

Fresh PhDs

Job Opportunitie

s

Research & Degree Proj

Land from CDA

Matrix

Funded Research in projects of FF. Possibility of Industry based degree projects

at FF.

Who is your competition and what do they offer that you can’t do as well or at all?

Are there “environmental” changes or situations that could cause problems for you and your programs?

What other roadblocks are being thrown in your path?

Threats

FF Policies

Variety in MS

PhDForeign Uni.

in Pak.

PEC & HEC Hostel Facility

Competitors

Matrix

Less variety in Specialized areas (MS, PhD) NUST Telecom Engineering FAST Software Engineering Bahria Uni Mngt Sciences Lack of Hostel Facility Change in FF policies PEC and HEC Foreign Universities in Pakistan (Swiss &

German).

StrengthsStrengths WeaknessesWeaknesses

OpportunitieOpportunitiess

S-O StrategyS-O Strategy W-O StrategyW-O Strategy

ThreatsThreats S-T StrategyS-T Strategy W-T StrategyW-T Strategy

SWOT Matrix

StrengthsStrengths WeaknessesWeaknesses

OpportunitieOpportunitiess

Highly Paid Highly Paid Faculty Vs Faculty Vs Fresh Incoming Fresh Incoming of PhDsof PhDs

New Building, New Building, Class rooms, Class rooms, Accommodation, Accommodation, LocationLocation

ThreatsThreats Army Personal Army Personal in in Administration Administration Vs NUST TE.Vs NUST TE.

Bureaucratic Bureaucratic Culture, Culture, Advertisement, Advertisement, Horizontal Comm Horizontal Comm Vs Foreign Vs Foreign Universities.Universities.

SWOT Matrix

1. A distinctive competence? 2. Adequate finances?

3. Good competitive skills? 4. Buyers good well?

5. An acknowledged market leader?6. Well conceived functional area strategies?7. Access to economies of scale?8. Insulated from strong competitive

pressure?9. Propriety technology? 10. Cost

advantage?11. Competitive advantage? 12. Innovation

abilities?13. Proven management?

1. No clear strategic direction ? . 2. A deteriorating competitive position ?3. Obsolete facilities ? 4. Profitability ----- ? 5. Lack of managerial depth and talent ?6. Missing any key skill and talent ?7. Poor record of implementing strategy ?8. Plagued with internal operating problems ?9. Vulnerable to competitive pressure ?10. Falling behind in R&D ? 11. Too narrow a product

line ?12. Weak market image ? 13. Competitive

disadvantage ?14. Below average marketing skills ?15. Unable to finance needed changes in strategy ?

1. Enter new markets or segments?2. Add to product line?3. Diversify into related products?4. Add complementary products?5. Vertical integration?6. Ability to move to new strategic group?7. Complacency among rival groups?8. Faster market growth?

Likely entry of new competition? Rising sale of substitute product? Slower market growth? Adverse govt. policies? Growing competitive pressure? Vulnerability to recession and business

cycle? Growing bargaining power of customers &

suppliers? Changing buyer needs and tastes? Adverse demographic changes?