A FACEBOOK PAGEISN’T DIGITAL

MARKETING5 steps to a profitable online presence

I’M BRANDY

Daughter of an entrepreneur

Oldest of 3 girls

Wife & mother

A total gadget girl

Marketing technologist, a.k.a TekGrl

Helping businesses be effective and efficient using technology

Breaking people’s slavery to technology (especially email! You know who you are…)

GET MORE RETURN FROM YOUR SOCIAL

INVESTMENTYes, time is just as much of an investment as $$

SOCIAL MEDIA IS MARKETING

And deserves the same intent and approach as any other marketing

ONLINE PRESENCE = YOUR BRAND

Doesn’t matter if you’re trying to brand yourself or not, you are.

A FACEBOOK PAGE ISN’T

DIGITAL MARKETINGIt might be part of it though…

START WITH A STRATEGY

It’s hard to know where you’re going without a map

STEP

1

WHAT DO YOU WANTTO ACCOMPLISH?

Awareness?Reputation?Sentiment? List Building?Leads? Sales?

WHAT ARE YOU WILLING TO DO TO

GET IT?

Budget $$TimeResources

HOW WILL YOUR ONLINE & OFFLINE MARKETING WORK

TOGETHER?

No vacuums here folks

HOW WILL YOU KNOW IF YOU ARE

SUCCESSFUL?Decide what is importantTrack & Measure

KNOW WHO YOU ARE TALKING TO

Define a target marketNo really, you HAVE to

STEP

2

NO, EVERYONE IS NOT YOUR TARGET

You aren’t your target eitherGet specific

THIS ISN’T EASY But it is CRITICAL to your success

CHOOSE YOURSOCIAL CHANNELS

Nope, not all of them

Let strategy & your target market guide youS

TEP

3

TWITTER ISN’T FOR EVERYONE

Just because it’s trending, doesn’t mean it is worth your time

UNDERSTAND YOUR TARGET & HOW THEY

COMMUNICATE

Certain channels may be more relevant at different times

PICK CHANNELS THAT MATCH YOUR AUDIENCE &

PRODUCT/SERVICE

If your service isn’t really visual, Pinterest may not be the right channel

MASTER YOUR CHANNELS OF

CHOICE

PagesGroupsChatsHashtagsBoardsLists, etc., etc., etc.

BE CONSISTENTBe consistent

No, really… be consistent

STEP

4

FIND A VOICE & IDENTITY

Stick with it

USE TEMPLATES TO HELP YOU

Nobody’s perfectTemplates for visuals and content

ENGAGE YOUR AUDIENCE

It’s been said 1,000,000 times…these are social networks

STEP

4

USE THE 90/10 RULEUse your bullhorn sparinglyBe the go-to resource

INVITE PARTICIPATION People like to be asked

DO YOUR SHARE OF PARTICIPATING

Understand how best to engage with your channel(s) of choice

You gotta like, comment, share, +1, retweet, favorite and pin

BE STRATEGIC, BE INTENTIONAL

No one has enough time & money to sustain shotgun social marketing

SQUIRREL!

BE PROFITABLERevenue – Expenses = Profit Revenue Expenses (your time

costs $$) Profit

QUESTIONS? Don’t be shy, someone else probably needs an answer too…