Post on 01-Nov-2014
description
5 Social Media Marketing
Trends for 2014
Delivered November 4th, 2013
Presented by: Sourov De of Stryve Group
Presentation Agenda
Stryve Group .com .com/stryvegroup @stryvegroup @sourovde
1. Stories
2. Stats
3. How your business can take advantage of the trends
Who is Stryve Group?
Stryve Group .com .com/stryvegroup @stryvegroup @sourovde
Managed social media for clients
such as
• Janet & Greta Podleski Cookbook’s Facebook Page from 300 to over 28,000 Likes
Built online communities
Been featured in
media such as
• Scrubology Facebook Page from 0 to over 10,000 Likes in 3 months
Trend #1
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Mobile Dominates
Accessing social media is the # 1 mobile activity today
Facebook’s share of mobile ad revenues will reach 15.8 percent
this year, up from just 5.35 percent in 2012
+89 percent expected growth in the mobile ad market in 2013
Trend #1
StryveGroup .com .com/stryvegroup @stryvegroup @sourovde
Samsung + Mobile + Social + Angry Birds
Engagement was nearly
double the industry
average
Engagement was
measured by:
• Facebook check-ins and Shares • Sweepstakes entries • In-store surveys
Trend #1
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Facebook Ads are Optimized for Mobile Viewing
On the Smartphone On the PC
Trend #1
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Build Your Website for Responsive or Mobile Design
On the Smartphone On the PC
Trend #2
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What is Big Data?
Trend #2
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What is Big Data?
Trend #2
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How is Big Data Being Used?
Trend #2
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How Does Big Data Apply to Marketing?
Trend #2
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How Should You Be Using Big Data?
Trend #3
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Ever Notice How…
Trend #3
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You’re Being Retargeted
Trend #3
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Why “Retarget” Your Ad?
Demand
Generation:
Getting
people to
want to buy
something
Demand
Fulfillment:
Getting
people to
buy
something
they already
want
Trend #3
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How to Retarget Your Ad?
Trend #4
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What Can We Learn From Chipotle?
Tip: Take chances, be
different.
Tip: Create content
that is coherent with
you brand’s
personality and values.
Trend #4
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Content Will Be “Less Boring”
Trend #4
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Content Will Be “Less Boring”
Trend #4
StryveGroup .com .com/stryvegroup @stryvegroup @sourovde
The 2nd Most Shared Facebook Post in Canada
Caption: Some say happiness is cheesecake on a stick. Do you agree?
Tip: Make it visual
Tip: 10 words or less
Tip: Ask a question
Tip: Evoke emotion
Trend #5
StryveGroup .com .com/stryvegroup @stryvegroup @sourovde
Trend #5
StryveGroup .com .com/stryvegroup @stryvegroup @sourovde
Warning: Do Not Ignore Google… Ever.
Distributing your content and building your network via Google+ will help your SEO
rankings.
It doesn’t matter if your target market is on Google+ or not
Tip: Create a profile and use it as another distribution channel for your content
Tip: Start adding people to your Circles
Summary of Trend Tips
Stryve Group .com .com/stryvegroup @stryvegroup @sourovde
1. Mobile needs to integrate with social media
2. Use big data to guide social media usage
3. How can you retarget your ads?
4. Make content “less boring”
5. Establish your brand on Google+
StryveGroup .com .com/stryvegroup @stryvegroup @sourovde
Connect with me:
.com/in/sourovde
@sourovde & @stryvegroup
sde@stryvegroup.com
www.stryvegroup.com
http://stryvegroup.com/download-ebook/
Download our eBook:
Stryve Group .com .com/stryvegroup @stryvegroup @sourovde