Transcript of 5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakesthat are costing you millions.
#clicks2bricks
Dev Basu
+matthew@poweredbysearch.com this needs to be updated
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Raise your hand if...
Do you want to boost your search engine rankings?
Why should you listen to us?
Matthew Hunt COO @ PoweredbySearch.com
#1 SEO Mistake:
Bad Title Tags & Meta Descriptions
Title Tags
Meta Description
s
Why Do Title Tags & Meta Descriptions
Matter?● Show up in browsers ● Show up in search engine results pages● Show up in external websites (Facebook)
Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)Have primary keyword in them Are specific to what the user wants to find
Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results) Are specific to what the user wants to find
Good Example
Bad Example
#2 SEO Mistake:
Lack of Schema & Microdata Markup
What is Schema & Microdata
Markup?
There are literally 100s of different markup combinations.
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listingsQuality results that helps buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings
Schema Markup
Dev Basu
+matthew@poweredbysearch.com this needs to be updated
#3 SEO Mistake:
Duplicate Content
What is Duplicate Content?
Duplicate Content can KILL a large site’s SEO.
#4 SEO Mistake:
Poor Internal Linking
What is Internal Linking?
Pages can be invisible due to poor internal linking
Why Internal Linking is Important:
Allows to user to discover relevant content
Helps Google understand content relationships Improves your rankings by establishing context
Fixing 404’s alone can generate 10-20% traffic increases
#5 SEO Mistake:
Slow load time&
Not having mobile friendly websites
People & Google Hate Slow Websites
95% of users abandon shopping carts. This is the #1 reason.
Is your website fast enough?
You Are Losing Millions with a Slow Website
You can never have a fast enough web experience.
Is your website mobile
friendly?
Is your site quick enough on mobile?
An SEO Audit provides the blueprint to solving these