© 2015 Alteryx, Inc. | Confidential

5 Secrets of Blending

Customer Data to Measure

Program ROI

Brian Dirking

Director of Product

Marketing, Alteryx

Keith Conley

Director of Analytics

Bunchball 1

Dustin Smith, Product

Marketing Manager,

Tableau

© 2015 Alteryx, Inc. | Confidential

Introducing Alteryx

Brian Dirking

Director of Product Marketing

2

© 2015 Alteryx, Inc. | Confidential

Customer Success

Customers across the world

800+

Strong Foundation

Renewal rate with funds

to support innovation

95%+

Corporate Info.

3

Leader in

Data Blending and

Advanced Analytics

© 2015 Alteryx, Inc. | Confidential

Share

The Alteryx Solution For Analyst Enablement

4

All Relevant Data

Access, cleanse, and blend

data with unique packaged

data options

Rapid design of predictive

analytics with unique

spatial understanding

Packaged Market &

Customer Data

Consumerize the use of

sophisticated analytics

Enrich

Analy

ze

Ble

nd

Te

xt

© 2015 Alteryx, Inc. | Confidential

Dustin SmithProduct Marketing Manager

© 2015 Alteryx, Inc. | Confidential

Help People

See and Understand

their Data

© 2015 Alteryx, Inc. | Confidential

5 Secrets of Blending Customer Data to Measure Program ROI

Agenda

• Introduction to Gamification

• 5 Secrets of Blending Customer

Data to Measure Program ROI

• Q&A

“If motivation and big data

had a love child, its name

would be Gamification.”

Rajat PahariaBest-selling Author of Loyalty 3.0,

Founder & CPO at Bunchball

nitro

Bunchball’s Nitro gamificationengine captures the BIG DATA that:

Your customers, partners and employees generate as they interact with online experiences, and uses that data to create a more engaging experience and drive:

• Adoption and continuous engagement

• Desired behaviors

11

BIG DATA

on User

Activity

Motivating

Better

Performance

Technology

Enabled

Experiences

MAKING BIG DATA ACTIONABLE

12

Sales Service Learning Consumer

Spending

Success

Revenue

Collab.

Increase training efficacy

Accelerate onboarding

Increase self-driven learning

Increase LMS utilization

Drive collaboration

Increase employee retention

Increase revenue per employee

Accelerate rollout of new policy

Drive process compliance

13

Operational & Cost Efficiency

Employee Engagement

& Retention

Risk Mitigation

Make

More Money

Spend Less

Money

nitro

CustomerData

Our Approach

User Activity Data

We needed a solution that allows us to manipulate large sets of various data quickly for analysis and visualization.

Hello ALTERYX.

The 5 Secrets of Blending Customer Data to Measure Program ROI

1. Go in with aspirational intentions

Make no little plans: they have no magic

to stir men’s blood- David Burnham

1. Go in with aspirational intentions

2. Build in a way that helps you scale

High

Medium

Low

Data Analysis Value to Client

Insights

Ad-Hoc Analysis

Business Intelligence

Data Management

Operations

2. Build in a way that helps you scale

=IF(ISNUMBER(SEARCH("UserInfo",E4)),E4,IF(ISNUMBER(SEARCH(“Target",F4)),F4,IF(ISNUMBER(SEARCH(“Type",G4)),G4,IF(ISNUMBER(SEARCH(“Feature",H4)),H4,""))))

VS.

• The danger of more than one source of truth

• The importance of clean communication with data

• Provide high-level understanding and drill down

Apply Unique Business Rules Provide Tabbed Views

4. Make the data tell the story.

5. Aha! Moment

© 2015 Alteryx, Inc. | Confidential

• Download the Visual Analytics Kit:

• Sample analytics workflows

• Corresponding Tableau Visualizations

• www.alteryx.com/kit

• Download a Free Trial of Tableau:

• www.tableau.com/products/trial

24

Q&A and Next Steps

• Download the intro to “Loyalty 3.0”:

• http://www.loyalty30.com/download-chapter-1

• First ten get a free copy of the book!