Post on 12-Jan-2017
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5 Rules to Follow While Growing your Startup’s Brand
Startup Sauna Spring '16 Program
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Lukas Jakob HafnerPushing pixels and code. When not tinkering probably cooking, eating or playing disc golf.
pixels.fi
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1. Create more than a logo.
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B2B vs. B2C = H2HStrong visual brand vs. strong feelings
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Your brand is not defined by you aloneRemember customer touch points, care about UX & CX
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2. Stay true to yourself.
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Pick what feels good to youIn the end that is why you have started your own company
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3. Be coherent.
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Whatever you do, do it for long enoughYour brand stems from inside, it is reflected from the outside.
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August 28, 2014March 28, 2013 September 05, 2015
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June 26, 2012March 04, 2007 May 11, 2016
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October 29, 2012March 10, 2011 May 11, 2016
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June 27, 2007January 24, 2000 April 20, 2015
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Remember to stay honestEspecially when you experience negative opinions about your brand
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4. Pick the right tools.
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Improve your pitchSmall details can make all the difference
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Make the most out of your moneyAnd what you should do if there isn’t much money
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Russell Simmons
“Surround yourself with people who are smarter than you.”
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5. Measure, don’t guess.
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Learn from success, don’t overthink what you doSolve one problem at a time
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Get in touch@boonconPIXELS @booncon boonconpixels.fi
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Pictures taken from
http://images.hgmsites.net/hug/2016-tesla-model-x_100529240_h.jpg
http://www.self.com/wp-content/uploads/2016/04/swift.gif
http://rodmclean.com/wp-content/uploads/2016/04/Two-Men-in-Reebok-Apparel-Crossfit-Workout-Sled-Pull-Rod-McLean.jpg
http://photos.appleinsidercdn.com/gallery/13215-7788-150609-Music-xl.jpg
http://www.demilked.com/worst-logo-design-fails/
http://beautifulng.com/28-of-the-funniest-photoshop-fails/
http://www.startuptimelines.org/startup-timelines
http://wikipedia.org
http://unsplash.com