5 Reasons Why Patients Are Leaving Your Site

JOHN MCPARTLANAccount Development Consultant

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In today’s webinar, we will cover the top 5 things missing from your website:

Clear calls to action and forms

Professional HD video

Patient video testimonials

Social media links and regular social posts

Custom content and optimized web pages

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Putting in the effort to drive local traffic to your website is useless if you don’t engage visitors once they get to your website. Great custom content, Strong CTAs, social media links, video, and video testimonials engage visitors and build up trust.

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Engagement

Engage Visitors

? Did you know?

• 93% of online experiences begin with a search engine.

• 80% of website visitors will read a page headline, but only 20% will read the content in the body

• Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.

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434% MoreBlogging

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? Did you know?

• Over 100 million Americans watch online video each day. That’s an increase of 43% since 2010.

• The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds

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100million

? Did you know?

• Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search

• Two-thirds of the world’s mobile data traffic will be video by 2016.

1. Calls to Action

Calls to Action

Users want you to tell them what to do.

Be clear. Be specific. Repeat your request. Give them the info they need (phone or email)

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Calls to Action

2. Professional Video

Professional Video

Customers that watch videos of products or services are 85% more likely to make a purchase

Professional Video

Video builds trust and familiarity. Increases chances user will convert. Video is also the most engaging medium (views, likes, shares, comments).

3. Video Testimonials

Video Testimonials

Video testimonials are gold and can be shot in your own office with your iPhone or Android phone.

Ask a client or patient to tell their success story. Video testimonials increase the level of trust as viewers can easily gauge the credibility of the patient or client.

4. Social Media

Social Media

Add social media links to your website.

Social Media

Post Regularly: Connect with patients by posting interesting articles, funny cartoons, quotes and cool facts.

Content should be fun with only minor educational aspects. (don’t just talk about specials or services).

5. Custom Content and Optimized Web Pages

Customized Content

How to customize content:

• Upload a bio

• Write blogs

• Explain your services

• Add staff profiles, etc.

Optimize Pages

Select 5-10 keywords that accurately represent your business. Be sure that one of them is the city or town your business is located in. Make sure pages have text, image, and headings.

Add to metadata and sprinkle throughout the content.

Keyword Examples:

Cosmetic Dentist Spokane

Pain Management Portland

Optometrist in San Jose

Dog Grooming Jacksonville

Massage Therapy Lexington

Live Optimization

If you’d like a free, one-on-one website or video consultation, give us a call at 1-800-IMATRIX