“Over the course of a 30-year career in Marketing, somehow by genius planning or sheer blind luck, I have been working in the world’s most interesting categories at the most interesting times.”

It was consumer goods and financial services for brands like Procter& Gamble, Unilever and American Express.

IN THE 1980s...

I lived through the explosion of IT marketing for players like IBM, Cisco and Yahoo!. And in the past 15 years, I’ve had a front-row seat at the global expansion of digital.

IN THE 1990s...

“If I started over today, I’d spend the first three years in eCommerce. Not just because of the frothy revenue growth outlook, but because eCommerce would give any young marketer

incredibly valuable, ‘transportable skills’ that could propel their careers for the long haul.”

HERE ARE 5 REASONS WHY I’D BET MY CAREER START-UP ON ECOMMERCE:

ECOMMERCE HAS A FANTASTIC LONG-TERM GLOBAL GROWTH OUTLOOK

1

‣ Over $1Trillion and predicted to grow at 17% per year

‣ Burgeoning eCommerce market in China now delivers sales of $1 billion – per day

‣ Mobile commerce is capturing 20% of eCommerce sales

2 ECOMMERCE TEACHES YOU TO THINK LIKE A GENERAL MANAGER

PRICING AND PROFIT MANAGEMENT

CUSTOMER ACQUISITION

UP-SELLING

MARKETING

CUSTOMER SERVICE

SUPPLY CHAIN

CROSS-SELLING

ECOMMERCE GIVES YOU A “FEEL” FOR CUSTOMERS

3

ECOMMERCE ACCELERATES YOUR LEARNING CURVE BY GIVING YOU ACCESS TO REAL-TIME RESULTS DATA

4

ECOMMERCE MIGHT MAKE A DIFFERENCE IN YOUR LIFE, NOT JUST YOUR DAY JOB

5

SO, THERE ARE MY FIVE REASONS. IT’S THE ADVICE I GIVE TO NEW RECRUITS, ASPIRING HOT-SHOT MBAS AND MY OWN KIDS.

TELL ME WHAT YOU THINK...

For more on the future of eCommerce visit: ContinuousCommerce.OgilvyDO.com

Contact: Brian.Fetherstonhaugh@Ogilvy.com