Post on 12-Sep-2021
Moving Fans to Action: 5 Proven Ways to Turn
Your Social Media Efforts Into Profits
© 2012 Amy Porterfield, Inc.
Here’s What You’ll Learn• How to maximize the social traffic you are already getting
• Facebook Ads: We’ll explore your options to find the right model for your business
• How to monetize your Facebook photos
• How to use social media to entice your fans and followers to sign up for your email list
• Quick engagement and monetization tips for Twitter, LinkedIn, Google+ and beyond
© 2012 Amy Porterfield, Inc.
Today you’ll not only learn how to shift your focus to see bigger results with social media marketing, but you’ll also learn strategies that you can take action with immediately.
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© 2012 Amy Porterfield, Inc.
Can social media really make you money?
Can it really generate revenue?
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
Dangerous Dialogue
ʻ̒I can't make money off of social media, so why should I invest time, energy and money into it?
© 2012 Amy Porterfield, Inc.
Dangerous Dialogue
ʻ̒I’ll start a Facebook Page because I know everyone else has one, but I don’t have the time to put too much focus into this.
© 2012 Amy Porterfield, Inc.
Amy Jo Martin
Whoever invented the term "social media" didn't do the world a favor...ʻ̒
© 2012 Amy Porterfield, Inc.
Think of social media as a channel of communication (like a telephone)- not as a form of media like a TV commercial.
© 2012 Amy Porterfield, Inc.
And when's the last time a CEO asked, "How are we monetizing the telephone?" And has a CEO ever threatened to not invest in phones because the company can't make money off of them?
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© 2012 Amy Porterfield, Inc.
GROWENGAGEMONETIZE
The focus tends to always be on the first two
http://blog.wildfireapp.com
The Most Common 3-Phase Approach
© 2012 Amy Porterfield, Inc.
INTEGRATE
The Secret to Social Media Success: Shift Your Focus
GROW & ENGAGE
MONETIZE
© 2012 Amy Porterfield, Inc.
Before you can monetize social media, you've got to build up traffic
and brand awareness.
How do you do that
Fan Growth and Engagement
© 2012 Amy Porterfield, Inc.
Do you know where your Facebook traffic is currently coming from?
© 2012 Amy Porterfield, Inc.
FB Metric: External Referrers
This Facebook metric will show you a list of where your Facebook traffic is coming from and how many times people arrived on your Facebook Page from an external site during a selected date range.
© 2012 Amy Porterfield, Inc.
Step #1 Step #2
How To Locate External Referrers
© 2012 Amy Porterfield, Inc.
Step #3Scroll Down
External Referrers
© 2012 Amy Porterfield, Inc.
External Referrers
© 2012 Amy Porterfield, Inc.
External Referrers
QUICK TIP:
Actively drive traffic to Facebook. Start by determining where your current referrals are coming from, and then ask yourself whether you’re doing all of the following:
© 2012 Amy Porterfield, Inc.
Is my Page optimized?
Am I optimizing my Facebook Page so that when Google indexes Facebook, users find my Page too?
Make sure to include keyword-rich information on your “Info Tab” to help users find you easily.
© 2012 Amy Porterfield, Inc.
Am I doing enough outside of Facebook to drive traffic?
• Guest blog posting on highly trafficked blogs
• Webinars
• Teleseminars
• Interviews
• Free online trainings
• Q&A sessions
© 2012 Amy Porterfield, Inc.
Does my website account for some of my referrals?
If not, make some changes to your business site. Add a Like box social plugin, include share buttons, and of course, display your social icons in a visible place on every page.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
Re-Engage Your FansWith Facebook Ads
• Catch 22 - no engagement means no newsfeed, which then means you can’t increase your engagement!
• “Page Post Ads” help you re-connect with your existing fans
• Carefully craft your posts to ensure your ad will look great
• Change it out often to keep their attention
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
Re-Engage Your FansWith Facebook Ads
© 2012 Amy Porterfield, Inc.
Are you spread too thin?
© 2012 Amy Porterfield, Inc.
Integrate Your Social Media
ʻ̒The old mantra of ‘be everywhere’ will quickly be replaced with 'be where it matters to our business.'
—Mike Stelzner, Founder of Social Media Examiner
Dominate vs. Dilute
Focus where you'll see results. When you master your engagement style, there's no need to be a jack of all trades.
When You Integrate, Engagement Comes Naturally
© 2012 Amy Porterfield, Inc.
Become a Rebel on Google+
Google+ is still new enough for your business to claim its space and become a thought leader in your industry.
YOU can still make a huge impact before your competition does.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
How do you measure social media ROI?
•Likes?
• Increased Revenue?
• Increased Brand Awareness?
© 2012 Amy Porterfield, Inc.
What Brands Are Saying
Image: http://blog.wildfireapp.com
© 2012 Amy Porterfield, Inc.
Need an argument for social media?Cost Savings = More $$$
• Decrease your spending on market research
• Eliminate over-staffing for customer service support
• Spend less on traditional advertising (while getting a higher volume reach with social media)
© 2012 Amy Porterfield, Inc.
Monetize:Social Media Is Your Link to Profits
Ask yourself - “Is it clear what I'm selling?”
If you don't promote, you can't sell.
© 2012 Amy Porterfield, Inc.
Is your email list growing daily?
© 2012 Amy Porterfield, Inc.
A recent SocialTimes.com survey uncovered the recent monetization trends of social media:
• Generated exposure for my business 81%
• Increased my traffic/subscribers/opt-ins 61%
• Resulted in new partnerships 58%
Monetization Trends
© 2012 Amy Porterfield, Inc.
Social Media + Email Marketing
Social media is getting better and better at finding quality leads for your business. Smart marketers understand that social media and email marketing is a marriage made in heaven.
© 2012 Amy Porterfield, Inc.
How to Get Fans and Followers to Sign Up for Your List
• Embed opt-in opportunities on your social media sites
• Mix up offers to attract different interests within your niche
• Create an auto-responder series for your social opt-ins - when you engage in real time AND create an email campaign to support your new leads, you seal the deal and stay top of mind with your new fans
© 2012 Amy Porterfield, Inc.
Make it Count
© 2012 Amy Porterfield, Inc.
Quality traffic to your website means MORE CUSTOMERS for your biz. How do you get your fans to jump from Facebook and Twitter to your website?
© 2012 Amy Porterfield, Inc.
Become a Tease
© 2012 Amy Porterfield, Inc.
Become a Tease
© 2012 Amy Porterfield, Inc.
More Content = More Traffic
“Blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50 but more than 20 posts.” —Hubspot
© 2012 Amy Porterfield, Inc.
Unique Content Is a Must
Your first step in monetizing your social media activity is to create content that you can use on your social sites to drive quality traffic to your website.
© 2012 Amy Porterfield, Inc.
The Resource Page
• A resource page is a hand-selected group of articles around a specific topic.
• 3 main ingredients: landing page, persuasive headline and introductory content before the links
• Derek Halpern is the master of resource pages (www.socialtriggers.com)
• Perfect opportunity for multiple social media posts to drive more leads and traffic!
© 2012 Amy Porterfield, Inc.
Example: http://socialtriggers.com/online-sales
Step-By-Step Details:http://diythemes.com/thesis/create-resource-pages/
© 2012 Amy Porterfield, Inc.
Quick Tip! Invest In Content
If you know it’s not your skill set or nature to create engaging and interesting blog posts regularly, hire it out.
Make sure your new hire has a strong grasp of the type of content that will attract and engage your target audience
Remember: Your content must be optimized to drive profitable customer conversions and actions.
© 2012 Amy Porterfield, Inc.
Profit with FB Icons
© 2012 Amy Porterfield, Inc.
Profit with FB Icons
© 2012 Amy Porterfield, Inc.
Profit with FB Icons
© 2012 Amy Porterfield, Inc.
3 Monetization Models for Facebook Ads
#1: Grow your fan base
#2: Promote products and services inside FB
#3: Drive FB traffic to a sales or opt-in page
© 2012 Amy Porterfield, Inc.
FB Ad Model #1:Grow Your Fans
Click LIKE if you are a Steeler Fan for Life!
© 2012 Amy Porterfield, Inc.
FB Ad Model #2:Drive Traffic to a Custom Tab
• When you keep users inside of Facebook, they tend to trust you more.
• Ads that run inside Facebook, vs. to an outside URL, tend to be less expensive.
• You can build your Likes as you promote.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
• Tend to be more difficult to get approved
• Make sure the sales page or sign up page is aligned with what you say in your ad
• May be more expensive than ads you run to your FB Page
• HOWEVER, they tend to be more profitable!
FB Ad Model #3: Drive Traffic to a Sales Page or Lead Page
© 2012 Amy Porterfield, Inc.
FB Ad Model #3: Drive Traffic to a Sales Page or Lead Page
© 2012 Amy Porterfield, Inc.
Do you see how powerful social media is
for your business when done right!?
© 2012 Amy Porterfield, Inc.
To Join Me and an Elite Group of Only 24 Other People Who Want To Get
Aggressive With Their Business
You are invited . . .
© 2012 Amy Porterfield, Inc.
© 2012 Amy Porterfield, Inc.
✓Six Live Online Instructional Sessions you can enjoy and participate in from your computer anywhere in the world.
✓Plus Live Q&A sessions after each instructional session where you’ll have time to ask me directly any questions on the webinar.
Here’s What You Get . . .
© 2012 Amy Porterfield, Inc.
✓Complete, professional recordings of the LIVE instructional and Q&A sessions so you can hear them again and again and pick up anything you may have missed or use the recordings to train your own virtual assistant to run your social media for you.
✓Two Intimate 1-on-1 planning and strategy sessions where we will map out your personal social media business strategy.
Here’s What You Get . . .
© 2012 Amy Porterfield, Inc.
✓Discover exactly where your social media efforts can be improved the fastest
✓Ask and have answered any questions you might not want to ask in front of the group
✓Get information specific to your market niche and your individual business
Details about our 1-on-1 sessions
© 2012 Amy Porterfield, Inc.
Engagement – simple techniques to get your fans talking – and keep them talking
Monetization – we’ll map out your personal opportunities for developing revenue streams within your existing social networks
Integration – these strategies will eliminate wasted time and energy and get your social networks working together and working for you.
Here’s how you will get results
© 2012 Amy Porterfield, Inc.
✓Cutting edge Facebook engagement strategies – how to determine which are right for your audience and how to implement them quickly
✓Twitter methodologies – how to determine IF this is right for your business (it just might not be!)
✓ Identifying profit opportunities – if you’re not generating revenue from your social media efforts, you’re wasting your time
✓Google + – I will show you how to grab your spot on the newest social media platform
Snapshot of What We’ll Cover . . .
© 2012 Amy Porterfield, Inc.
✓Cliffs notes and cheat sheets so you can easily follow along during our group video training sessions
✓Blueprints designed to show you how to implement the strategies I teach you.
✓Complete slideshow presentations and video screen captures so you can review our discussions at your convenience
Extra support to keep you on track
© 2012 Amy Porterfield, Inc.
BONUS
1Private Facebook Mentoring Group ($997)
• Weekly tips, articles and resources
• Networking and Connection
• Consistent Support
• Small enough to be highly effective
© 2012 Amy Porterfield, Inc.
BONUS
2The Business Blogging Formula ($147)
This 6-part video training will take you behind the scenes to learn how to optimize your blog to attract your ideal audience, generate quality leads, and seamlessly promote and sell your products and services.
© 2012 Amy Porterfield, Inc.
✓Six online live instructional sessions with additional Q&A sessions ($5,982.00)
✓TWO personal strategy and planning sessions ($1,000.00)
✓Complete, professional recordings of the LIVE trainings ($997)
✓Online Members Area with 24/7 Access ($297.00)
✓BONUS! Private Facebook Group - Just the 25 members ($997)
✓BONUS! The Business Blogging Formula Program ($147)
Recap . . .
Total Investment: $997
© 2012 Amy Porterfield, Inc.
www.TheSocialMediaProfitLab.com
Are you ready to face your social media challenges head on?