Post on 27-Jul-2015
Paying to be listed with PPC
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1
What will you learn?
What Is PPC?
Setting up your first PPC Campaigns?
Writing effective PPC adverts
Advantages Of PPC Ads
Do your Competitor analysis
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2
What is PPC?
Pay Per click (popularly referred as PPC) is basically a model
wherein advertisers pay to publishers whenever the ad gets
clicked
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4
Main Advantage of PPC
Advantages
Cost
Speed
Control
Metrics
Targeted
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 5
Customer Drives your Strategy
Know your Customer
Who
What
When
Where
Why
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 6
PPC Requires ResearchGather and Review:
Demographics Based on Age
Based Income
Based on occupation
Based on salary
Based on gender
KeywordsNumber of search per month
Keyword Competition
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 7
Setting up your first PPC Campaigns
Are You Ready ?
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8
Keyword Research
Are You Ready ?
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 9
Writing effective PPC adverts(Creatives)
1. Make Your Headline Count
2. Include Keywords in Your Copy
3. Create & Test Multiple Ads
4. Qualify Your Customers
5. Include a Call to Action
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 10
Cont..1. Make your Headline Count
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 11
Cont..2. Include Keywords in Your Copy
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 12
Cont..3. Create & Test Multiple Ads
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 13
Cont..4. Qualify Your Customers
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 14
Cont..5. Include a Call to Action
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 15
Coming up Affiliate Marketing for business
11/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 16