Post on 12-Apr-2017
images for Amazon product listings
5 ESSENTIAL
Which one would you click on?
1. The product photo● On a white background● Includes the product only, no props
or packaging● Closely cropped, to show the
product in as much detail as possible
● Look at competing products and consider how to make yours visually stand out in the search results
2. Product in packagingPicture of the product inside or alongside the packaging - just like how a customer would see it in a retail store setting.
Particularly important for products which may be given as gifts.
3. Product in use● An image of the product being used
as intended● Often 1-2 images of the product being
used by a model, or staged in an ideal setting
3. Lifestyle photoPotentially some crossover with the ‘product in use’ shot, this image helps the customer imagine how the product solves their problem or improve their life in some way.
5. Features and Benefits
Images with text overlays to highlight the benefits of the product. May include a thumbnail of the product, brand logo, or other features.
More tips ● High resolution is a must (>1,000px) to enable the zoom feature● Crop the image closely to maximize space on the listing● Try to use all the 7-9 available image slots that Amazon provides● Consider: how does this image help to describe the features & benefits of the
product?● Consider: what images are needed to create a sensory experience? E.g. smell,
touch, taste, sound?
MORE
image ideas
Dimensional images
When a core benefit of a product is its size, an image which puts the product in proportion with the body can be helpful.
Before & AfterA before & after graphic can effectively demonstrate a product which is designed to have a transformative effect.
Digital product elementsWhen a digital element accompanies the product, it’s useful to highlight the functions of the app through a sequence of screenshots.
How-ToVisually describes how to use the product.
Reduces concerns about ease-of-use.
More Features & Benefits
Explicitly state more benefits which will help consumers to make a purchase decision. These can include safety & quality assurances, product awards, media features, etc.
Seasonal imagesAdd images which show how the product can be given as a gift or used in a holiday setting.
Customer testimonialsCreate graphics which highlight reviews and testimonials from happy customers.
This can be particularly effective for new products without any reviews on the Amazon platform.
Close-up or AngleIf touch or taste are important sensory factors, consider how to visually show these features.
Extreme close-ups can demonstrate touch, and images showing how food products can be served are useful for visually demonstrating taste.
Origin story
If your brand or products has a unique origin story, use one of your available image slots to tell the story.