1

L O G O D E S I G N

Cost$45

Subsidy$255

Deliverables

Finalelectronicartoflogoandrelatedstyleguideofvisualidentity.Filesinclude:

‐ Versionsoflogotobeusedindifferentformats‐ Visualbrandingguidelinesincludingfontsandcolorpalette‐ Asimplifiedmarkoftheorganization'slogo,ifdesired

ProjectStepsProcess1.Conductaninitialmeetingtogatherandprovideinformationabouttheorganization'spositioningandbrandidentitytotheassociate.2.Theassociateprovides3differentvisual/designconceptsfortheorganization'slogoandoverallvisualbrandidentity.3.Theorganizationchoosesonevisual/designconceptfornextsetofiterations.4.Theassociatepresents2additionalroundsofrefinementstotheselectedlogoandvisualbrandidentityconcept.5.Theorganizationchoosesthefinallogoandtheassociatefinalizesrelatedvisualguidelines.6.Uponapproval,theassociatedeliversthefinalelectronicartofapprovedlogo,aswellastypefaces,fonts,andcolorpalettesforrelatedvisualbrandidentity.

2

P R I N T D E S I G N

Cost$55

Subsidy$305

DeliverablesFinaldesignsforprintmaterialsincludingoriginalelectronicfilesinformatsrequiredanddeterminedbyorganizationandassociateforprojectneeds.Process1.Theassociateandtheorganizationconductaninitialmeetingtodiscusstheorganization'sexistingbrandidentity,exploreprojectneeds,andidentifythematerialtobecreated.2.Theorganizationandtheassociatediscusscontenttobeincludedinprintmaterials.Theorganizationandtheassociatediscussprintingcapabilitiesandhowmaterialwillbedistributed,determininghowthismightinfluencedesignelements(e.g.B/Wversuscolor).3.Associatereviewsthematerialsandtogethertheydecidethedesiredoutputformat.4.Theassociateprovides2differentvisual/designconceptsfortheorganization'sreview.Theorganizationchoosesonevisual/designconceptforthenextsetofiterations.5.Theassociatepresents2additionalroundsofrefinementstothechosendesignoftheprintmaterials(includingmultipledesignconceptswitheachround).6.Theorganizationchoosesafinaldesigndirectionforprintmaterials.Theassociatemakesafinalroundofchangestotheprintmaterialsbeforedeliveringthefinalprintmaterials(originalfiles,pdf,orformatsdiscussedforprojectneeds).*Notes:Therecouldbevariedlengthsoftimeforprojectheredependingoncomplexityofmaterialstobeproduced(e.g.one‐pagervs.brochure).

3

S O C I A L M E D I A C A M P A I G N

Cost$55

Subsidy$305

DescriptionAsocialmediacampaignisafocusedmarketingpushtowardanorganization'sgoal,whetherit'sboostingattendanceatanevent,fundraisingforaspecificproject,orspreadingawarenessaboutaproductorservice.Usingsocialmediaplatformscaneffectivelycommunicateanorganization'smessagetoanonlineaudiencesurroundingaspecificissue,event,orproduct.

DeliverablesA6‐weeksocialmediacampaignthathelpsanorganizationachieveaspecificgoal.Attheconclusionofthecampaign,theassociatewillconductawrap‐upsessiontodeterminethecampaign'seffectiveness,definewhichtechniquesweremosteffective,andofferadviceforfuturecampaignsandstrategy.

Process1.Theorganizationandtheassociateidentifysocialmediacampaignobjectives,targetaudience,provideinventoryofsocialmediasitesonwhichtheorganizationhasapresence,anddeterminewhichsocialmediaplatforms(i.e.Twitter,YouTube,Facebook)bestreachtargetaudiencetoachievecampaigngoals.2.Theassociatedeterminestypesofcontent(video,photos,articles,quotes,links)thatwillsupportthecampaignandworkswiththeorganizationtogatherthesematerials.3.Theassociateconstructsacampaigntimelineandscheduletodeterminesfrequencyofpostings.4.Theassociatedetermineskeymessagingforthecampaignaswellasguidelinesforpostingcontentandrespondingtocommentsonbehalfoftheorganization.5.Theassociateandtheorganizationdiscussguidelinesforevaluatingeffectivenessofsocialmediaoutreach.6.Theassociateandtheorganizationimplementsocialmediacampaignwithweeklycheck‐instodeterminewhetherthecontentandfrequencyofoutreachareinlinewithoverallplan.7.Theorganizationandtheassociateconductawrap‐upsessiontodeterminetheeffectivenessofcampaignandmakerecommendationsforfuturecampaigns.

OrganizationPre‐requisites

‐ ASocialMediaPlanand/orsocialmediaassetsinplace(i.e.Twitter,Facebookpage,LinkedIngroup)

‐ Abilitytoarticulatecampaign'sobjectives,intendedaudience,andmessaging

4

S O C I A L M E D I A P L A N

Cost$55

Subsidy$305

DescriptionAsocialmediaplanhelpsanorganizationdevelopapresenceinthedigitalsphere,throughsocialmediasiteslikeFacebook,Twitter,andothers.Socialmediahelpsanorganizationinteractandengagewithonlineaudiencestoincreaseawarenessaboutitsmissionanditscause,allonashoestringbudget.DeliverablesAsocialmediaplanthatoutlinesthestrategyforpromotinganorganizationonanumberoftargetedsocialmediasites.Astrongsocialmediapresencebasedontheplanandtrainingfromtheassociate,whichanorganizationcanthenimplementonitsownmovingforward.Process1.Theassociateandtheorganizationconductabrainstormingsessiontoidentifykeygoals,targetaudience,andassesscurrentonlinepresence.2.Theassociatedetermineswhichsocialmediaplatformswillbestachievegoalsandreachtheorganization'stargetaudience.3.Theorganizationworkswithassociatetodetermineclearguidelinesforpostingcontentandrespondingtocommentsonbehalfoftheorganization.4.Theassociateconstructsatimelineandschedulewiththeorganizationtodeterminefrequencyofsocialmediapostings.5.Theassociateandtheorganizationdiscussguidelinesforevaluatingeffectivenessofsocialmediaoutreach.6.Theassociateandtheorganizationbeginimplementingsocialmediaoutreachwithweeklycheck‐instodeterminewhethercontentandoutreachfrequencyareinlinewithplan.7.Theassociateconductswrap‐upmeetingwiththeorganizationtoensurethatanimplementationplanisinplacefortheorganizationtomaintainitspresenceonsocialmediasites.OrganizationPre‐requisites

‐ Abilitytoarticulatetargetaudienceandkeymessagestoconvey‐ Abilitytoprovideaninventoryofall,ifany,socialmediaplatformsinplace(i.e.Facebookpageor

Youtubechannel)

5

MO T I O N G R A P H I C S V I D E O

Cost$80

Subsidy$460

DescriptionAmotiongraphicsvideooffersasimple,visuallyengagingwaytointroduceanorganizationtoawideraudience.Unliketraditionalvideo,amotiongraphicsfocusesonvisualcontentorstillimages,sothereisnoneedforafilmshoot.Motiongraphicsvideostranslatefactual,statistical,andinformationaldataintoaformatwhichiseasilydigestedbytheviewer.Agreatexamplecanbeviewedhere.Deliverables

‐ A1‐3minutemotiongraphicsvideodeliveredinelectronicformat,withHDqualityasamasterversion,alongwithanyagreeduponformatsforfinalusage(nomorethan3formats).

‐ Training/instructionsonhowtoplay,embed,andusethevideo.Process1.Theorganizationandtheassociatemeetforaninitialbrainstormingsessiontodiscusstheorganization'sobjectives,currentideas,keyscriptpoints,andexpectedvideoformats.2.Theorganizationgathersmaterialsanddatarequiredforproductionofthevideo.Theassociateresearchesthesubject/organization/dataanddevelopsinitialvisualdirection.3.Theassociatecombinesallmaterialsreceivedtopresenttheorganizationwithacreativebrief.Thebriefincludesascript,audionotes,visualdirectionssamplesandaroughstoryboard.4.Theassociateandorganizationconductameetingtoreviewandmakeanychanges,ifnecessary,tocreativebrief.Theorganizationwillansweranyoutstandingquestionsandprovideanymissingmaterials/contenttotheassociate.5.Theassociatecreatesaroughvideo,includingasamplevoice‐overifapplicable,andaudioselection.Theorganizationreviewsforaccuracyofcontentandsignsoffonthelength,script,sequenceandcontentofroughmaterials.6.Theassociateworksonthefinalpiece,providing2‐3roundsofreviewtotheorganization(orasagreeduponbasedoneachspecificproject).7.Theassociateprovidesafinishedpieceforfinalreview.Onceapproved,theassociatecreatesversionsofthefinalcontentforvariousoutput(YouTube,Vimeo,websites,broadcast,etc.)asagreeduponatinitialsessionbasedonintendedusage.OrganizationPrerequisites

‐ Understandingofobjective,targetaudience,intendeduseandgeneral"storyline"ofthevideo,aswellasestablishedbrandingguidelinesandmarketingmaterialsforcontentdevelopment

‐ Abilitytoprovidefactualsupportingdataandanyrelevantphotography/logos/visualcontent‐ Rights/permissiontouseanyproprietaryinformation,images,and/ormusictobeusedinthe

video

6

P H O T O E S S A Y

Cost$80

Subsidy$460

DescriptionPhotographyisapowerfulwayforanorganizationtoshowcaseitswork,thecommunitiesandconstituentsitserves,andcreateavisualandemotionalappealtoitssupporters.Aphotoessayisasetorseriesofphotographsthattellsastory‐theprogressionofevents,emotions,andconcepts.Aphotoessaycommunicatesanorganization'sworkinacompellingwaytodrivesocialawarenessforitscause.Deliverables

‐ A7‐15imagephotoessaydeliveredinelectronicformatatresolutionsuitableforwebsiteandonlinebook

‐ DigitalfilesonDVDatresolutionsappropriateforeachagreeduponuse‐ Training/instructionsonhowtouploadandusetheimages.

Process1.Theorganizationandtheassociatemeetforaninitialbrainstormingsessiontodiscusstheorganization'sobjectives,currentideas,keystories,andtheuseofphotosforoutreach.2.Theorganizationgathersmaterialsanddatatoinformthephotographerabouttheorganization.Theassociateresearchesthesubject/organization/dataanddevelopsaninitialproposal.3.Theassociatecombinesallmaterialsreceivedtopresenttheorganizationwithacreativeproposal.Theproposalincludesthesubjectmattertobecovered,thetimeframeneededtocompletetheprojectandthedeliverables.4.Theassociateandorganizationconductameetingtoreviewandmakeanychanges,ifnecessary,totheproposal.Theorganizationwillansweranyoutstandingquestionsandprovideanymissingmaterials/content/accesstotheassociate.5.Theassociatephotographsandconductspost‐production.6.Theassociatecreatesaphotoessayandotherphotographsneededascommunicationsmaterialfortheorganization.Theorganizationreviewsforaccuracyofcontentandsignsoffonthecontent.7.Theassociateprovidesafinishedpieceforfinalreview.Onceapproved,theassociateprovidesdigitalfilesonDVDatresolutionsappropriateforeachagreeduponuse(web,printedmaterials,other).OrganizationPrerequisites

‐ Understandingofobjective,targetaudience,intendeduse,aswellasestablishedbrandingguidelinesandmarketingmaterialsforcontentdevelopment

‐ Abilitytoprovidefactualsupportingdataandanyrelevantphotography/logos/visualcontent‐ Rights/permissiontouseanyproprietaryinformation,modelreleasesnecessaryforthe

photographs

7

MA R K E T R E S E A R C H

Cost$80

Subsidy$460

DescriptionThepurposeofthemarketresearchistoanswerkeyquestionsaboutthecommunity,customers,andcompetitorsofasocialenterprise.Themarketresearchmayinvolveprimary(i.e.surveys,interviews,orfocusgroups)orsecondarysources(i.e.internetresearch,databases)andwillprovideinformationthatcanguidethefurtherdevelopmentofaproductlineand/orofanoverallbusinessmodel.DeliverablesAnpreliminaryanalysisofthecustomerneedsandthecompetitorsinrelationtotheproductunderreview.Thisanalysiswillbeformedusingdatacollectedfromoneprimarymethodandonesecondarymethod.Thegoaloftheanalysiswillbetobuildontheexistingmarketresearchdatacollectedbytheorganizationandprovidefurtherdirectioninthisarea.Process1.Theassociateandtheorganizationdiscussthebusinessmodel/productunderreview,theexistingmarketresearchplanandthedatathathasalreadybeencollected.2.Theassociateandtheorganizationdiscussthemainquestionsthattheorganizationislookingtoanswerinregardstotheircustomersandcompetitors,andhowthedatacollectedbytheassociatewillbeused(i.e.whatwillitchangeaboutthebusinessmodel/product).3.Theassociatedraftsamarketresearchproposaldetailingthetwomethodstheywillemploytoanswerthequestionsdetailedbytheorganization.Iftheproposalinvolvesprimaryresearchitwillincludesuggestedintervieworsurveyquestions.4.Theassociatecompletestheresearch,andconductspreliminaryanalysisoftheresults.5.Theassociatedeliversafinaldraftoutliningtheresearchundertaken,theirpreliminaryanalysisoftheresults,andrecommendationsfornextstepsincollectingfurthermarketintelligence.OrganizationPrerequisites

‐ Clearbusinessmodel,includinga30sec.pitch,thatcaneasilybeexplainedtothepublic‐ Marketresearchplandetailingthequestionstheorganizationwantstoanswer,andhowthose

answerswillimpacttheirbusinessplan‐ Inventoryofthemarketresearchconductedtodate