4th Global Congress on Combating Counterfeiting and Piracy - February

2008

The growing problem of the sale of counterfeit and pirated products via the Internet

Global Results 07

2003 2004 2005 2006 2007

Raids 4 200 6 000 7 200 6 400 7 650

New actions 8 200 13 000 17 600 20 80024

170

Websites shut down N/A 245 344 388 754

Per Day:

28 raids conducted

89 new actions instituted

2,8 websites shut down

How and where can illegitimate e-commerce be controlled?

What are, or should be, the obligations of Internet

Service Providers to assist in reducing counterfeit sales?

What are the priorities for decision makers and

enforcement authorities?

E-commerce of counterfeits

A global responsibility

Urgent need of cooperation from ISPs

Registrars

– Domaining (traffic captured from users typing urls in the navigation bar)

– Fake Whois– Spamming redirecting to infringing websites

Telecommunication companies hosting websites (ie: China Telecom)

Search Engines

– Infringing keywords– Spamdexing (fraudulent Search Engine Optimization to artificially

inflate search rankings)

Other facilitators: Trade boards, auction sites, courier and shipping companies

– Payment facilities

A global responsibility

Domainer

Aggregator

Internet user

Advertising companies (pay per click)

1. Registrars & Domaining

Infringing website

Louis Vuitton vs. Unasi <buylouisvuitton.com>, <cvuitton.com>, <fvuitton.com>, <gvuitton.com>, <lkouisvuitton.com>, <loouisvuitton.com>, <louisvittion.com>, <louisvittion.org>, <louisvoutan.com>, <louisvoutton.com>, <louisvuetton.com>, <louisvuiotton.com>, <louisvuitt.com>, <louisvuittoin.com>, <louisvuittondresses.com>, <louisvuittonsunglasses.com>, <louisvuittron.com>, <louivatan.com>, <louuisvuitton.com>, <louvuitton.com>, <luisvatton.com>, <luisvuitto.com>, <shoplouisvuitton.com>, <shopvuitton.com>, <uvitton.com>, <vuittonaccessories.com>, <vuittonclothing.com>, <vuittoncollection.com>, <vuittoncom.com>, <vuittoneyewear.com>, <vuittonhandbags.com>, <vuittonhandbags.net>, <vuittonlouis.com>, <vuittonn.com>, <vuittonperfumes.com>, <vuittonshoes.com>, <vuittonsuitcases.com>, <vuityon.com>, <vvuitton.com>, <www-louisvuitton.com>, <www-vuitton.com>, <wwwvuitton.com>, <marcjakobs.com>, <cheaplouisvuitton.com>, <llouisvuitton.com>, <loisevuitton.com>, <loisvatton.com>, <loisvoitton.com>, <loiuvitton.com>, <loivuitton.com>, <loueyvaton.com>, <louiesvuitton.com>, <louievetton.com>, <louievition.com>, <louieviutton.com>, <louievouiton.com>, <louievoutton.com>, <louievuitoon.com>, <louievuittion.com>, <louiseviton.com>, <louisvation.com>, <louisvatone.com>, <louisvatoun.com>, <louisvattion.com>, <louisvoiutton.com>, <louisvuittonknockoff.com>, <louisvultton.com>, <louisvuoitton.com>, <louisvutiion.com>, <louisvuttionhandbags.com>, <louisvuttoin.com>, <louisvuttonhandbags.com>, <louivetton.com>, <louivotton.com>, <louivouiton.com>, <louivouitton.com>, <louivuton.com>, <lousivitton.com>, <louviton.com>, <lovisvuitton.com>, <luievitton.com>, <luisevitton.com>, <luissvuitton.com>, <luisvition.com>, <luisvittuon.com>, <luisviuton.com>, <luisvoiton.com>, <luisvoton.com>, <luisvotton.com>, <luisvouiton.com>, <luisvouton.com>, <luisvuition.com>, <luisvution.com> and <vouisvuitton.com>

Domaining

2. Registrars & Fake Whois

http://whois.domaintools.com/viutton.com

3. Registrars & Spam

Spam

Spam

Spam

http://newonecandy.com http://

norma008.spoontires.com http://

nlbtd039.sarahhasafeverok.com

http://www.c.bluegreenyellowshort.com

http://001.elevenminuselevenisone.com

http://gentleseaoknewonez.com

www.newnewspaperz.comwww.parkaddictionns.comhttp://becauseowthis.com

www.ridgesofvalley.com

http://www.shoppingequalsok.com/bags.php?brand=1

http://121.vouchnet.net/bagbrands.php

http://051.worldwdidebeedz.com

http://www.replica2u.com

http://www.shoobydoeobydoo.com

http://www.166.quinkcyismean.com

http://katiekneedstoeat.com

http://www.jeriechon.com

No efficient way to fight Spam except through firewalls but possible notification of various domains used to Registrars

Spam

Right side:Sponsored

Links

Left side:Natural VisibilityFirst 2 hits = LV

4. Search engines & Infringing keywords

Infringing keywords

Infringing keywords

5. Search engines & Spamdexing

Spamdexing – hidden text

Spamdexing – doorway pages

Reporting spamdexing

6. Payment facilities

What should be the priorities for decision makers and enforcement authorities?

1. Make this battle a top priority !

2. Strengthen the legal framework (i.e. no current notice and take down mechanisms in Canada and China for trademarks)

3. Enhance the level of international cooperation between private and public sectors on the enforcement side

4. Develop and implement worldwide the contributory liability theory in order to generate more …

… proactive cooperation !

Conclusion