4 HELPFUL TIPS FOR YOUR

CUSTOM SHIRTS

Presented by Shoplet Promos

WANT PROMOTIONAL T-SHIRTS?

Answer these questions before moving forward!

QUESTIONS TO ASK… Who is your recipient?

What is your budget?

What type of shirt should I buy?

Fabric? Color? Sizes?

AM I FORGETTING ANYTHING?

TARGET MARKET What type of shirt does your market

wear? Certain demographics don’t wear

custom polo shirts no matter how they look

It may dilute your brand and confuse consumers if you are targeting that demographic

Are you targeting athletes? They may be interested in custom active wear

TARGET MARKET Are your employees going to be the

recipients of this promotional product?Popular way to promote team unity and to

appear more credible to customers

TARGET MARKET Who will wear your shirt?

Interested in fashion?Athletes?Young professionals?Employees?

Important to know, they may require different styles of T-Shirts

BUDGET AND GOALS What is your overall budget?

What are your goals?

BUDGET With literally hundreds of promotional shirt

options, your budget is KEY

Being cost effective (ex. Fruit of The Loom Heavy Cotton T-Shirt) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions

High quality Custom Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

GOALS

Quality vs. QuantityHigher reach? Want as many people to recognize

your logo as possible? Go for Quantity Increase brand loyalty? Impress at a Trade Show?

Go for QualityThe correct answer: it depends and it’s most

likely a combination of both strategies

VS.

STYLES The fun part!

Choosing what style to purchase!

Fabric Type

Colors

Sizes

Extras?

TYPE?

Custom Promotional TeesCost effective, main purpose is to show off logo,

little emphasis on high quality material Fashion T-Shirts

Extra soft feel, special cuts, cool pattern and colors – will leave lasting impression on consumer

Custom Athletic ShirtsMoisture wicking, get ready to suit up and start

that race, dynamic designs

COLORS Unlike a clothing line, you can’t offer

many different color optionsDoes it compliment your logo design?Does it fit within your brand colors?

SIZES If you don’t know exact sizes, choose a

nice distribution of sizesXS to XXXL

VARIETY Don’t forget to get Men’s, Women’s and

Youth T-Shirts if applicable!

OVERVIEW 3 Things To Focus On

Who is your recipient? TARGET MARKET WHAT DO THEY WANT

What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE

What style should you buy? FABRICS, COLORS, SIZES

PRESENTED BYShoplet Promos

For all your promotional product needs!