Post on 21-Jan-2018
1Industry
Different industries have different CPCs
• Competitors competing for keywords
• Seasonality
• Relevance / How Niche the Products or Services are
2Location
Locations can also affect your CPCs
• Competition
• Ad Relevancy
• Local vs International Campaigns
• Regional Keywords
3Conversion Type
Defines your CPA
• Examples: Buy, Call, Sign Up and Newsletters
• Conversion Values