Post on 03-Sep-2014
description
H&S AGENCY JULIA HEAVEY & STEPHANIE SEMET
CM 417 A1 ASSIGNMENT 1: PRODUCT
OCTOBER 17 2013
COMMAND HOOKS
PRODUCT CHALLENGE
Command Hooks are seen purely for organization or for their literal purpose: to hang things.
TARGET AUDIENCE
Demographic
• Males and Females 22-‐28
• Single • Native city-‐dwellers
• Average income of $45,000/year
TARGET AUDIENCE
Psychographic
• Low-‐commitment people who don’t like to be tied down—whether it’s in their job, their relationships, or their following of trends.
• Tech savvy and active on social sites like Twitter, Instagram, and Pinterest, which they use to show off their aesthetics.
TARGET AUDIENCE
• Independent people who like to express their individuality.
• Don’t like to accept help from other people—even though they probably have never used a hammer in their lives.
CORE MESSAGE
Command Hooks are the most fashionable solution for fast-‐paced city people who are looking to bridge organization and style in an affordable way.
IDEAS EXPLORED “Confessions”
IDEAS EXPLORED “MVP: Most Valuable Possession”
FINAL RECOMMENDATIONS: COMMAND ATTENTION.
FINAL RECOMMENDATIONS
Digital/Opt-‐in
• Make the brand more active on Pinterest, where its target audience goes to look for design inspiration and ideas.
• Brand can create Inspiration Boards with creative and unconventional ways that Command Hooks can be used in design.
• Encourage others to upload their own designs with the hashtag #commandattention and #commandhooks, that the Command Hooks page will re-‐pin.
• Create contest where the most creative use of Command Hooks wins a lifetime supply of the product.
Thank You!