• Revenue (reach / growth)• Profitability (efficiency / productivity)• Strategic Knowledge (competitive)

Purpose of your Internet strategy?

So many terms / techniques = Chaos!How to bring an order to your Internet

Strategy?

• Multi-level Relationships• Lifecycle / Stages of Relationships

So, we have two key components!

Let’s combine them!

Implementation Matrix

Function Intra-Co. Related External

Sales / Marketing

Procurement

Production

HRD

R&D

But that’s not all…

• Web2.0 does not replace the good old Web1.0• Increased use of open standards and technologies• A flatter world order!• Can there be a 4th dimension? Networked Objects!

Path forward!

And a challenge…

• Information overload!