DTH Services in India

By: Saravanan KalyaniMohsin KhanJaved Khan

Contents

• What is DTH?• DTH Players in India• What Does Sector Analysis Mean?• PWC report on DTH.

– Entertainment & Media Markets and Segments– Growth of Indian Entertainment and Media Industry– TV Penetration in India– DTH Penetration in India– High Definition– Past and Present of television– Promising Future– Forecast on the entertainment and Media Industry

Content Contd..

• www.indiadth.in subscriber data on DTH– Subscriber Base in a Table– Pie Chart on DTH Subscribers base

• Business Marketing Whitebook 2010-2011 Report on DTH– Pay Direct To Home(DTH) Subscriber Base– Cable Households in India Subscriber Base– Internet Protocol Television(IPTV) Subscriber Base

• Technologies in Television• Current Trends in DTH industry• Regulations and Laws on DTH• Conclusion

Technologies in Television

IPTV DTH

Cable TV

What is DTH?

• DTH is Direct to Home Satellite services• DTH can be defined as the process of receiving

satellite channels and programs with the assistance of a personal dish in a home or a private place.

• DTH is a great substitute for Cable TVs‘• First Indian DTH service began by Doordarshan

as Doordarshan Direct Plus which is a free service in 16th Dec, 2004

DTH Players in India

DD Direct+(founded-2004)(Services-2004)

Dish TV (founded-2004)(Services-2004)

TATA Sky (founded-2004)(Services-2006)

Sun Direct(founded-2005)(service-2008)

Big TV(founded-2008)(service-2008)

Airtel Digital TV(founded-2008)(service-2008)

Videocon d2h(founded-2009)(service-2009)

What Does Sector Analysis Mean?

• A review and assessment of the current condition and future prospects of a given sector of the economy

• Sector analysis serves to provide an individual or a company with an idea of how well a given group of companies are expected to perform as a whole

PWC report on DTH

Entertainment and Media Markets and Segments

Growth of Indian Entertainment and Media Industry

TV Penetration in India

DTH Penetration in India

High Definition

Current Conditions of Television

Promising Future

Forecast on the entertainment and Media Industry

Indiadth.in Data on DTH

Pie Chart on DTH Subscribers

Dish TV; 64; 26%

Sun Direct DTH; 58;

23%Tata Sky; 55; 22%

Airtel DigitalTV; 33; 13%

Big TV DTH; 30; 12%

Others; 10; 4%

Subscribers in Lakhs as on July 2010(Source: http://www.indiadth.in/dth-subscribers)

Dish TVSun Direct DTHTata SkyAirtel DigitalTVBig TV DTHOthers

Total Subscribers: 2crore 50lakhs

Business marketing Whitebook2010-2011 report on DTH

Pay Direct To Home(DTH) Subscriber Base

2005

2006

2007

2008

2009

2010

2011

2012

2013

0 5 10 15 20 25 301

3

4

10

16

20

23

26

28

millions

Years

Source: KPMG Interviews, KPMG Analysis

Cable Households in India

2005

2006

2007

2008

2009

2010

2011

2012

2013

0 10 20 30 40 50 60 70 80 90 100

0

0

1

2

5

10

19

27

35

60

63

69

70

69

68

64

60

55

Digital CableAnalogue Cable

Number of Households(millions)

Years

Source: KPMG Interviews, KPMG Analysis

Internet Protocol Television(IPTV) Subscriber

2007

2008

2009

2010

2011

2012

2013

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

millions

Number of Households (millions)

Years

Source: KPMG Interviews, KPMG Analysis

Current Trends in DTH industry

• High Definition• Interactive services such as Education

programs, Cooking, Speak English, Darshan of temples.. By Tatasky

• Free Setup box but installation charges applicable eg.Sundirect DTH

• TV on Computer

Regulations and Laws on DTH

• FDI ceiling varies between different segments of distribution – from 20% in Direct-to-Home (DTH) to 74% in Headend – in –the – Sky (HITS) with cable being limited to 49%.

• Telecom Regulatory Authority of India (TRAI) had issued a supplementary consultation dealing with additional issues like ‘add-on-packs’ also known as a-la-carte and other issues relating to DTH services paper dated 24 December, 2009

Conclusion

• It’s a Good Sector with tremendous growth opportunities since a handful number of players are in competition.

• Almost all major players in this sector lack Customer Servicing despite of having customer care.

• Still in India DTH penetration is low compared to other nations like US, UK and other developed countries.

Thank You