Idea to Opportunity (OAP Assignment)

Agenda

● The Team● The Product● Who is going to use 33Quotes?● Survey & Interview Analysis● Market Analysis● Competitive Analysis● How we perceive 33Quotes?● Product Key Features● Revenue Channels● Key Partnerships ● Communication Plan● Social Media Buzz● Launch page user flow● Our Mentors

The Team

The Product

Our product is about being unique; to be able to express your beliefs, thoughts, to be able to explore, and create phrases and quotes which inspires you and share it in a beautiful way through emergent typography and poster design.

Who is going to use 33Quotes.com?

age: 18-55 education: college+bachelor income: 50.000$-90.000$ passion: interested in fashion, collection, music, art, literature, memorabilia, stylegeographic spread: US UK AU

Key Insights: Inner need to Communicate insightfulness and design tastes. Create & Share stylish design of inspirational words and phrases. 50% of Surveyed share quotes on Pinterest.Sources: Google Ad Planner, Google Insights for Search, Survey

Claire shares images, quotes, art, brands to self define herself, social for her is online and offline.

About● San Francisco● Age: 31● Gender: Female● Married with a 1 year old● Analyst working part-time in

a large architecture firm

Likes:●Tools that make presenting performance related metrics to higher management●Collect, Share Images, Brands, Quotes sharing on presentations and with friends●Philosophy, Design, Inspiration, Art●Literature, Books, Gym

Frustrations:●Presentation of materials, quickly craft a story from data●Lack of Time vs. Multitasking need●Lack of designer skills Computer Interest and Knowledge:●Web – high●Social – low-medium●Mobile – basic (maps, google search, facebook/google+)

Survey & Interviews Analysis

Growth Rate# of daily users on Pinterest has increased by 85 % /month: our potential market is expanding at the rate of 25 %/ month (conservative)

Other Insights Uncovered -quote creation and collection continues to be arduous despite tech advancements-5-10 % people maintain notebooks of quotes and try to memorize them. and they need a easy and fast way to do this

ConclusionPlatform/site and PC-Mobile app as content provider, images and text as relevant need for target audience.

Opportunity Analysis30 % of quote collectors on Pinterest are dissatisfied

-by aesthetics of their pins-by depth of their collection

MarketSocial Media Industry - Entertainment, Gaming and Apps Segment, Collection and sharing sub-segmentOnline Collection and sharing at 85% YoY growth

ProductPlatform/site and PC-Mobile app as content provider, images and text.

Market Size and Revenue Model First Est.Pinterest 35M users worldwideForecast 15% of Pinterest users in the first year > 5M users worldwide10M Site Monthly visits, 150K$ (est.) Monthly Earnings from AdSense in a 3 Year Plan after consolidation of monthly visits.

Market Analysis

Wider Competitioncartoon strips, pictures, content - video, audio and blogs.

Direct Competitionquote design sites and apps on Pinterest, Google+,FB, Instagram, quotes archives of text, images archives.

Main Competitors pinterest.com (collections of quotes, could also be a possible customer for us) ||quickstepdesign.com (design your own) || 99Designs.com (request for great designs) || 55His.com (allows to print your quotes) || aktritka.com (russian site on quote designs) || famousquotesabout.com (site with quotes and images: bad user interface) || brainyquote.com (plain simple quote archive: huge collection but not friendly)

Competitive Analysis

How we perceive 33Quotes?

Brand PersonalityCool, inspiring, fresh, simple, stylish, individual, calm, wise, sociable, voyage, discovery.Build up the brand with the above attributes

Brand Naming33 - originality, dynamism, circle of life, bridge between past and future, easy to remember, repetition, and digitquotes - core business model related word, top of mind awareness potential

Tagline/ClaimFeeling Inspired

Product Key Features

● genetic algorithms based● smart and unique design approach:

explore, remix and foster variety instead of mundane templates guided by your own taste

● low skill barrier to create well designed quote● nurture a community of design breeders; share, mix and improve designs

together● optimized for sharing on the web on PC and mobile/tablets ● printing / shipping● trends analytics of emerging themes in quotes

Revenue Channels

Key Revenue Channel at Launch: Advertising - Affiliate Partnership and AdSense (150M$ Target Forecast Est)-Advertising Model AdSense, other Ad Networks.

Other Revenue Channels: Printing - Commission (Print and Shipment Services)Premium Service - B2B connection-Managed Feed for Quotations with Greetings Card companies.-Premium subscriptions, with trends and cool hunting service, data analysis and visualization.

Lead Generation (Revenue from Reselling of Leads)Sponsorships/ Partnerships, Co-MKTG-Partnerships/Sponsorships e-commerce and gifts sites.-Charities Partnerships (Ex. Unicef Gift Cards), donations.

Key Partnerships

Server firms for hosting Disqus for commentingPrinting services partnership (Affiliate)Google Adsense PartnerYou Tube PartnerGift card services (Moo, Vistaprint, other)e-commerce sites for gift messages

Communication Plan

before launch

● Define the communication strategy, plan and key messages for social media, tweeting and other (next slide)

● Test Google Adwords campaign usage and key actions to drive traffic to launch page

● Communication Pre-launch Teasers

launch● YouTube Channel videos, viral. ● Blogging, Social. ● Launch meetup event● Facebook and Google+ Groups, Business Page.

● Add and refine social media sharing and plugins● SEO enabled web page for future promotions - custom URL for

most visited quotations etc.● AdWords Google ads campaign consolidation, test of Facebook

ads campaign● Events, Viral OOO

post launch

Social Media Buzz

Facebook: Public Group in Facebook

Google+: Business Page in Google+

YouTube Channel: Create videos of how to use the service and post on Youtube. Post videos created from a slide of quotations.

Twitter: Publish a daily feed of Quotes to Twitter (create a #tag and @tag)

Pinterest: Allow pins from Pinterest

Instagram: Post quote pictures via Instagram account

Slideshare: Publish slide decks as teasers of beautiful looking quotations (You can find us by searching for 33Quotes in these websites)

Launch page user flow

Launch Page (first draft)

Our Mentors

Parker Thomas - Design Thinker, Prior experience in gift card biz

John Shapiro - Adobe Product dude

Thank You :)

Lets Talk More

email: info@33Quotes.comtwitter: @33Qsfacebook: fb.com/33Quotesgoogle+: goo.gl/0MnPZpinterest: pinterest.com/33quotes