“3 Surprisingly Simple Things Most

Marketers Miss In Google Analytics”

(And the ONE thing every marketing team should be using.)

Chris Mercer• Content Developer• Direct-Response Optimizer• Call me “Mercer”

Who Am I?

How Often DoYou Use Google

Analytics?

How Many Feel Overwhelmed By

Google Analytics?

How Many Are Already Google

Analytics Experts?

How Many Are Google Analytics

Newbies?

Have A Question?

Miss #1:“Views”

• Some Tips:• Always Keep A View “Untouched”• Use Filters To Show Domains• Company Traffic Views (Twice)

Miss #2:“Segmentation”

• Some Tips:• Mobile vs. Mobile• Traffic Sources• Use Sequences, Work Backward

Miss #3:“Goals”

• Some Tips:• Funnels Tracking Isn’t Always• Use Event Tracking• Try 3rd Party Tools

Every Marketing Team Should Use:

Chris Mercer• e: mercer@SeriouslySimpleMarketing.com• t: @tweetsfromssm• fb: /seriouslysimplemarketing• www.SeriouslySimpleMarketing.com

Contact Info: