Amazing Marketing. Simplified.

3 KEYSTO SOCIAL MEDIA SUCCESS

Our Mission

Content is Remarkable if it...

Technology is Elegant if it...

WHAT IS

SOCIAL MARKETING?

RYAN KHAN

3 KEYS to Social Marketing Success

CREATE GROW PIVOT

SOCIAL KEY 1:

CREATE

INSIGHT LEADERSHIP TRIBES

Insight

Aim for Actionable Insight

SOLVESa client/prospect

problem

CONNECTSthe unconnected through expertise

LEADS

to further action WITH YOU

Ideation Exercise

INSIGHT LEADERSHIP TRIBES

Responsibility(re·spon·si·bil·i·ty)

noun

A leader’s commitment to a vision and ability to make decisions based on that commitment.

Leadership

CONSISTENCY

The Three Pillars of Leadership

Leadership

TRANSPARENCY AUTHENTICITY

INSIGHT LEADERSHIP TRIBES

Tribes

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”

1. Accept the role of leader

2. Highlight member expertise

3. Pose questions on topical articles

4. Provide an open but friendly atmosphere and make your guidelines clear

5. Consider real life meetups

How to Create Your OWN SUCCESSFUL LinkedIn Group

SOCIAL KEY 2:

GROW

JOURNEY ENGAGE REFERRALS

Creating a Customer Journey

WHEREwill theyfind you?

HOWwill you convince

them to learn more?

WHAT will theydo next?

Grow

Customer Journey

JOURNEY ENGAGE REFERRALS

Response Checklist

❏ State Your Time Frame

❏ Define Your KPIs

❏ Clarify Goals

❏ Assign Responsibility

❏ Create a Protocol

❏ Schedule Reviews

Grow

You need to 1,000 Lesser

Fans into1,000

True Fans.

Chris Anderson Editor-in-Chief of WIRED Magazine

“ “

for Advisors and Agents

Grow

500 FANTASTIC FANS

JOURNEY ENGAGE REFERRALS

Advocate Advocacy

91%of customers say

they’d give referrals.

DALE CARNEGIE

Grow

only 11%of service

professionals ask for referrals.

Sample Referral Campaign

SOCIAL KEY 3:

PIVOT

LISTEN ANALYZE RETARGET

Pivot

THEN NOW

LISTEN ANALYZE RETARGET

Pivot

Engagement Rate

+ +x100

Likes + Comments + Shares = Total Engagement

Total Engagement / Fans x 100 = Engagement Rate

( )

Net Promoter Score

LISTEN ANALYZE RETARGET

Pivot

SERVICE PROFILE

Service Market Fit

CUSTOMER PROFILE

Free White Paper

● 3 Keys to Social Marketing Success

● How to Create a Successful LinkedIn Group

● Understanding the Power of Your Own Tribe

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