3 Free Ways To Measure Your Brand Awareness on Facebook

Facebook Marketing

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Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com

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Internet Success Hub Pte. Ltd. | 1 Kaki Bukit Road 1, #02-47 Enterprise 1, Singapore 415934 | info@internet-success-hub.com

What is Brand Awareness?

Brand awareness refers to customers' ability to recall and recognize the brand

under different conditions and link to the brand name, logo,

jingles and so on to certain associations in

memory*

*Source: Wikipedia

When was the last time you met someone at a party who has really left a lasting distinctive impression in

you?

When was the last time you met someone at a party who has really left a lasting distinctive impression in

you?

What was this awesome person like?

Common interests and background?

Common interests and background?

2-way conversation?

2-way conversation?

Met at more than one location?

Met at more than one location?

Did stuff together…?

Did stuff together…?

Your brand NEEDS to be that AWESOME

PERSON on Facebook!

Your brand NEEDS to be that AWESOME

PERSON on Facebook!

After all, social media is all about meaningful conversations

After all, social media is all about meaningful conversations

1st Way to Measure Brand Awareness

More fans = More people exposed to your Brand

2nd Way to Measure Brand Awareness

Number of Impressions = How many people have seen your

content

FACT: The more your consumers see your brand, the more likely they are going to buy from you

FACT: The more your consumers see your brand, the more likely they are going to buy from you

3rd Way to Measure Brand Awareness

Engagement % Feedback = How many fans are responding to your

content

You don’t want your audiences to just see you, you want to have a 2-way meaningful

conversation so your brand can be that awesome person on Facebook

You don’t want your audiences to just see you, you want to have a 2-way meaningful

conversation so your brand can be that awesome person on Facebook

Questions & Comments?

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