Post on 09-Aug-2015
Presentation Outline ● Target Market
● Video Concept
● Where Content is Consumed
● Video Placement ○ Owned Media ○ Paid Media ○ Earned Media
The Bachelor Target Market
● Ages 25-40 years old
● College graduate
● Works an average of 42.2 hours a week
● Makes $60,000+
● Live in single resident homes or apartments.
● 52% of gamers are men● Of that percentage 32% are
18-35 and 39% are 36+● Gamers are more likely to
hold a college degree or higher (43% vs. 36%)
Video Concept
● Online Magazines○ Game Informer○ Edge Online○ G4○ “Young professionals, the 25-34 year
old demographic are the biggest news enthusiasts” - BBC World News
● Online Video○ Hulu○ Vimeo○ Netflix
● Social Media● Mobile Apps (Flipboard, news apps)
Where Content is Consumed
● Company website [custom home page]● Facebook*● Instagram (use more frequently)*● Twitter● Google+● Pinterest
○ “Bachelor Pad” board idea● YouTube
○ Company page (pre-roll spots = paid)● Yelp● Houzz
Owned Media
● Google AdWords (Paid search & video ads)○ “Grand Theft Auto”, “Call of Duty”, “Minecraft”,
“EA Sports”, “World of WarCraft”● In-Banner Video Ads: Top gamer websites & SM
○ ign.com○ kataku.com○ Twitch.tv
● Mobile Ads: In app game popup advertisements○ Top game apps: Rayman Jungle Run, Real
Boxing, Angry Birds, Need for Speed Most Wanted, Jungle Run, Clash of Clans
● Geotargeting (based on 22 regions currently servicing)
Paid Media
● Direct Marketing News does point out that when trying to reach the 25-40 year old demographic, that “word of mouth has always been a powerful marketing tool”
● Goal = “word of mouse” promotion○ video going viral and being shared
among friends● Likes, shares, retweets, comments, favorites
○ Facebook, Instagram, Twitter, etc.● WIIFM: “What’s in it for me?”
○ 1) funny content○ 2) offers solution to enhance entertainment consumption
Earned Media