© King.com Ltd 2015 – Commercially confidential

Xavier GuardiolaDataBeersBCN 2015Xavier.Guardiola@king.com

BIG FUN DATA

© King.com Ltd 2015 – Commercially confidential Page 3

© King.com Ltd 2015 – Commercially confidential

185 Games on web and mobile.

© King.com Ltd 2015 – Commercially confidential

364M Monthly unique players

© King.com Ltd 2015 – Commercially confidential

364 M 320 M

© King.com Ltd 2015 – Commercially confidential

14 bilionrows per day

© King.com Ltd 2015 – Commercially confidential

Bigdata

© King.com Ltd 2015 – Commercially confidential

© King.com Ltd 2015 – Commercially confidential

© King.com Ltd 2015 – Commercially confidential

FunEngagement

© King.com Ltd 2015 – Commercially confidential

Yeah…but how?

© King.com Ltd 2015 – Commercially confidential

Meet Mr. Galilei

© King.com Ltd 2015 – Commercially confidential

…and his good old scientific method

© King.com Ltd 2015 – Commercially confidential

Once you have gameplay it’s all about levels

© King.com Ltd 2015 – Commercially confidential

hundreds of them…

© King.com Ltd 2015 – Commercially confidential

© King.com Ltd 2015 – Commercially confidential Page 18

Let’s design an experiment…

© King.com Ltd 2015 – Commercially confidential Page 19

© King.com Ltd 2015 – Commercially confidential

© King.com Ltd 2015 – Commercially confidential Page 21

sometimes s**t happens…

© King.com Ltd 2015 – Commercially confidential

© King.com Ltd 2015 – Commercially confidential Page 23

DSes to the rescue!

© King.com Ltd 2015 – Commercially confidential Page 24

Level analysis

© King.com Ltd 2015 – Commercially confidential

jobs.king.com