3 Crucial Mobile Website Design Tips Your Tourism Marketing Strategy Needs

With over 60% of people searching the web from their mobile device…

I f your webs i te i s not mob i le - f r iend ly, then tha t means

you ’ re not p rov id ing a pos i t i ve use r exper ience for potent ia l

prospects .

While most businesses design websites fordesktop computers first, your tourism business can get

ahead of the competition by prioritizing mobile website design.

Google will rank its search listings based on the mobile version of content—even if the person is searching from a desktop computer.

Mobile Website Design Tips To Implement In Your Tourism Marketing Strategy

1

OPTIMIZE FOR SPEED

If your mobile website isn’t optimized for speed, you run the risk of losing potential guests struck by boredom as

they wait for your website to load.

Mobile devices typically can’t handle heavy images

and video like a desktop can.

Make sure they are crunched, optimized and responsive so they don’t dramatically slow down

your site.

We Recommend Using

GT Metrix

Or Contact Us at Untethered Media for personal insight

and action steps!

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2

OPTIMIZE FOR USABILTY

It seems simple, but you’d be surprised at how many mobile websites are not that user-friendly.

USABILTY ENCOMPASES

SPEED

SIMPLICITY OFDESIGN

READABILTY OFCONTENT

In fact, 88% of users who searched for a local business on a mobile device called or went to that business within 24

hours.

Take advantage of this and ensure that your contact information is easily and readily available.

We always recommend asking for feedback on your mobile tourism website from someone not familiar with what you

do.

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Two Types of Pop-Ups

3

OPTIMIZE FOR RESPONSIVE DESIGN

Make sure your design maintains the same look and feel no matter where your customers are located.

It’s crucial that your brand remains consistent across all platforms.

When you build a responsive tourism website, it will automatically adjust the way it looks depending on the

size of the screen.

The easiest way to know if your website is responsive is to plug it into

Google’s Mobile Friendly

Checker

We Recommend Trying your sites on

Mobile Test

Me

Shows you what it looks like to walk through your site as a different user

We Recommend Trying your sites on

Google's Test

My Site

Lets you see how your mobile site measures up in mobile friendliness, mobile speed, and desktop speed.

With 68% of adults in the U.S. using smartphones,

Your business can no longer afford a lackluster mobile site.

40% of people abandon a website that takes more than

3 seconds to load.

Are your guests abandoning you?

Register by April 1 and we will take

your website from sluggish to speedy

for just $599

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