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www.slideshare.net/gencat

Marta ContinenteDirectorate General for Citizen AttentionGeneralitat de Catalunya(Government of Catalonia) mcontinente@gencat.cat

2nd Workshop of the CatosferaCD Digital GranollersGranollers, 27th March 2009

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Inspiring principles:

Generalitat of Catalonia: innovating the Administration

Multi-channellingInformation from gencat

through several channels: gadgets for

mobile phones.

TransparencyEasy access to contents

of interest to citizens.

TransactionImprovement in the relations with citizens (OVT, Equipment Portal...)

ParticipationInteraction and involvement of professionals and citizens.

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The traditional concept of Electronic Administrationwill evolve towards the Administration 2.0, that listens actively to citizens and relates by means of social networks.

Societat xarxa – Administració en xarxa

me on delicious network explorer © Noah Sussman. CC BY 2.0

4Conversations silhouettes i Conversational Marketing © Brian Solis CC BY 2.0

Beginning a great conversation

¿How?¿What do youthink about…?

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Social innovation: citizens at the centre of the process

Taking advantage of ICTs and the Internet in order to create networks that include all the agents in the chain of transforming knowledge into value (citizenship, companies, suppliers, social entities, etc.).

Designing public policies from citizenship.

Conversation outwards: elaborating services from the collective intelligence of citizens

People in Stockholm. © masochismtango. CC BY-SA

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The Administration must promote network workin order to improve services (innovation). Such as spaces for exchange of good practices and sharing of knowledge, which makes employees participate in the improvement of the organization, making it more competitive.

Conversation inwards: trial of collaborative work to improve the Administration

© Departament de Justícia. CC BY

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e-Catalunya platform

Platform 2.0 for the group collaboration workand consecutive communities. Participation of professionals in improvement by means of contribution and knowledge management.

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e-Catalunya: internal and external revitalization

February 2009

- 53 portals (communities)

- Organized into 1,038 groups

- 13,829 registered users

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e-Catalunya: data and map

53 portals, 1,038 groups, 13,829 registered users (February 2009)

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«The notion that news comes in and stories go out —text and photos come in and paper goes out— is an artifact of the means of production and distribution, of course. Now a story never begins and it never ends. But at some point in the life of a story, a journalist (working wherever) may see the idea and then can get all kinds of new input. But the story itself —in whatever medium— is merely a blip on the line, a stage in a process, for that process continues after publication.

[…] In this new ecology, I think newsrooms will need to be organized around topics or tags or stories because the notion of a section is as out of date as the Dewey Decimal System […]

Stories and topics become molecules that attract atoms: reporters, editors, witnesses, archives, commenters, and so on, all adding different elements to a greater understanding. Who brings that together? It’s not always the reporter or editor anymore. It can just as easily be the reader(s) now.»

The blog at the centre of the gencat 2.0 strategy

Jeff Jarvis, The Newsnew process

CC

BY

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Knowledge management blog at gencat

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Blogs are available at the platform gencat blogs

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We complement the e-Catalunya platform(collaboration work) and the gencat blog(conversation with users) with the communication in other 2.0 services on Internet.

Gencat in 2.0 repositories and spaces

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Gencat in Youtube

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Gencat in Slideshare

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Gencat in Delicious

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Gencat in Yammer

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Licences (or legal notices) of open dissemination

The Administration must change the model of generation of value, thanks to social networks and 2.0 technology. The resulting knowledgemust be able to be reused by citizens.

What is happening with the resulting knowledge?

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- Bringing together the human and intellectual capital of the people who work for the Administration.

- Sharing and contrasting ideas, good practices and experiences.

- Providing innovative solutions to recurring problems and situations.

- Working and enriching the debate.

- Employing techniques of group revitalization.

- Making efficient and intelligent use of technology.

- Counting on the advice of experts and with the external knowledge of persons and organizations in analogical situations.

- Learning through work about the errors and successes of everyone.

How can we continue?

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And in conclusion...

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Thank you very much!

Marta ContinenteDirectorate General for Citizen Attention. Generalitat de Catalunya (Government of Catalonia)www.slideshare.net/gencat

2nd Workshop on the CatosferaCD Digital GranollersGranollers, 27th March 2009

Legal noticeThis work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the title holder of the rights are cited (Generalitat de Catalunya. Departament de la Presidència). The full license can be consulted athttp://creativecommons.org/licenses/by/3.0/legalcode.