Marketing StrategiesTelecom

Telecom business

• Most dynamic• Average growth of 85% per annum

Strategies

• Differentiate from competitors• Offer customized services• Basic need – good quality service• Trying to ‘WOW’ the customer

• A good marketing strategy will take the business vision and apply it to the customer base.

• 7Ps – means to attain, nurture and retain the customers.

Brand Equity

• it is how far people are willing to pay if we increase our prices i.e. premium for our services.

• Continuous innovation in product and delivery of services with the appropriate pricing is the key strategy for developing the trust in customer

• Advertising, PR, Franchisees, 24x7 customer care, business development

Business Development

• Long term relations with corporate houses.

• One-point payments are being realized for

multiple service locations.

• marketing budget

Other strategies

• Base decisions on scientific analysis of the precious customer data like calling pattern, payment habits, usage profile

• Conduct surveys and market research

• Acquisition cost is usually said to be 5-8 times the retention cost.

• Offer more add on relevant services.

Have a process….

• For customer complaint handling• Resolving complaint• Train front line staff• Improve physical ambience in stores• Bill payment centres called “Relationship kiosks”• Appellate authority like “banking ombudsman”

to resolve complaints• Clear time line for resolving complaints in 3 days• Get feedback from customer using sms