Post on 19-Nov-2014
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DVB-H market status and commercial status
October 2007
1 © Nokia 2007
2 © Nokia 2007
The Potential of Mobile TV
Worldwide broadcast and cellular Mobile TV Revenues will exceed 25B USD in 2010, of which broadcast revenues are ca. 10B USD (Gartner Dataquest, February
2007)
Worldwide broadcast and cellular Mobile TV Revenues will exceed 25B USD in 2010, of which broadcast revenues are ca. 10B USD (Gartner Dataquest, February
2007)
Globally there will be 327.6 million mobile video users and 210 million broadcast mobile TV users in 2011. (Informa, November, 2006)
Globally there will be 327.6 million mobile video users and 210 million broadcast mobile TV users in 2011. (Informa, November, 2006)
Popularity: over 60% would recommend the Mobile TV service to othersPopularity: over 60% would recommend the Mobile TV service to others
What users watch: Information/News, Series/Soaps, Sports, Music. Special events and known, popular programs drive the usage.
What users watch: Information/News, Series/Soaps, Sports, Music. Special events and known, popular programs drive the usage.
Willingness to pay: about 60% of the users are interested of the Mobile TV service and would pay up to 10 € a month
Willingness to pay: about 60% of the users are interested of the Mobile TV service and would pay up to 10 € a month
Drivers: terminals quality, choice of channels, high video and audio quality and Electronic Service Guide are the main satisfactory drivers (satisfaction
ca. 80%)
Drivers: terminals quality, choice of channels, high video and audio quality and Electronic Service Guide are the main satisfactory drivers (satisfaction
ca. 80%)Source: A summary of 8 major European Mobile TV pilots “Results of the Mobile TV Pilots – A Survey” by
bmcoforum November 2006. Source: A summary of 8 major European Mobile TV pilots “Results of the Mobile TV Pilots – A Survey” by
bmcoforum November 2006.
3 © Nokia 2007
Mobile TV Business Opportunities
• Mobile TV ecosystem includes certain business roles, but the implementation varies market by market
• Mobile TV offers clear opportunities for whole ecosystem, including mobile operators and service providers, broadcasters and broadcast network operators and content owners
• Main business models are:− Mobile operator driven model− Broadcaster driven model, where − Wholesaler model
Mobile Broadcast network
Mobile Broadcast network
Mobile TVService provider
Mobile TVService provider
MobileTerminalMobile
Terminal
Cellular networkCellular network
Content providersContent providers
Please visit http://www.mobiletv.nokia.com/news/events/mbr_video.php
for an animation.
4 © Nokia 2007
DVB-H is the Leading Global Broadcast Technology
Forecast Mobile Broadcast service users by technology, millions
DVB-H benefits:
• Globally standardized by ETSI as the standard for mobile TV in Europe and for US by TIA
• Based on the proven and global DVB-T digital TV standard
• There are over 60 companies supplying DVB-H technology (e.g. http://www.dvb-h.org/products.htm)
• Low battery consumption• High video quality, QCIF/QVGA, 15-30 fps, 384
kbps• High bandwidth capacity (up to 50 channels)• Cost-efficient implementation, large SFN cells • Thoroughly tested around the world
Source: INFORMA Mobile TV: Broadcast and Multimedia 2nd Edition 2006
5 © Nokia 2007
Complementary Technologies for Media Delivery
• DVB-H is an complementary delivery technology in addition to 3G, MBMS and LTE
• The MobileTV and video experience will be realized with a mix of several complementary technologies
• Brings interactivity and personalized channels to fixed broadband TV at high resolution
• Multimedia services to masses and communities
• Save 3G capacity for groups watching the same content
• Mobile TV content to communities• User-controlled personalized channels
and interactivity• “long tail” TV and video
Unicast, 3G, LTE
Mobile Network
IPTV, 3G, LTEMBMS, 3G, LTE
Mobile Network
Fixed Network
• Mobile TV content to masses• > 20 channels nationwide• interactivity via cellular• IP broadcast for filecasting
Mobile Network
Broadcast Network
Broadcast, DVB-H
6 © Nokia 2007
Open and Competitive Ecosystem for Mobile TV
• Success of Mobile TV requires a similar open and competitive ecosystem that has lead to the huge success of GSM/WCDMA based mobile telephony
• Open standards must be implemented end-to-end : Selected broadcast standard , Service Protection and purchase (SPP), Electronic Service Guide (ESG), Audio and video formats and codecs, all associated profiles and parameters
Open, global
standard
Several vendors able and willing
to invest
Competition at all value chain layers
Good offerings at attractive
pricesRapid market growth
Further price reduction
EconomicsOf scale
7 © Nokia 2007
DVB-H Fundamentally Changes Mobile Media Delivery
Video & TV
Up to 50 TV channels, 100’s of radio channels or
>100 gigabytes/day one way data delivery
capacity with almost zero marginal cost/user- enabled by Digital Rights Management (DRM)
Electronic Service Guide
TV/Video
Radio/Audio
Filecasting
Interactivity & transactions
SMS ApplicationWEB Video On DemandCall
8 © Nokia 2007
DVB-H implementation globally
Pilots
Coming Launches
Malaysia
Commercial
VietnamItaly
Finland
India
Philippines
9 © Nokia 2007
Smart launches first commercial mobile TV service in the country using the DVB-H platform
10 © Nokia 2007
DVB-H and OMA BCAST is becoming the European standard
Legend
DVB-H commercial service
DVB-H commercial service expected by 2-3Q2008
DVB-H trialed or planned to trial
Status August 2007
11 © Nokia 2007
Trials and Network Deployments in MEA
12 © Nokia 2007
Thank You
More Information on Mobile TV from:www.nokia.com/mobiletv