How timely is your web presence?

It may not be 24/7, but how close is it?

OSMA website entries in 2016

Often all stories and photos were uploaded the same day Often nothing had been uploaded in at least three weeks. The most recent sports

stories on some were six months old… Why would anyone go there for into?

Why do we care about timeliness?

One of the news values Your audience wants and often needs to know what’s happening NOW If your audience sees old content right away, they won’t come back again.

Why is it hard to be timely?

Small staff Complicated technology Small staff Other obligations for the staff Little time in the publications office

Define timely

Is it measured in seconds, minutes, hours, days? What’s something timely you learned about lately? How long did it take the news to

get to you? What platform? What kinds of things to you want or need to get in a timely fashion?

So let’s think about what would bring eyes

They find you with a search engine. But how does the search engine find you? Follow these suggestions, and watch your website rise the ranks to the top

of search-engine results. Publish Relevant Content. Quality content is the number one driver of your search engine

rankings and there is no substitute for great content. ... Update Your Content Regularly. ... Metadata and keywords Have a link-worthy site. ... Use alt tags (words associated with images so if they don’t work, the word shows up.

Let’s find out about the Lakewood homecoming parade….

In fact, search #6 and #7 indicate…

Here’s the only mention of Homecoming

So we need two kinds of content:

Timely information Information YOUR STAFF is more likely to be able to get and know. EXAMPLES?

What else could you add?

What is unique to you, timely, easy?