WELCOME

UNLOCKING EMOTIONJULY 30, 2014 KYLIE TUOSTO, DESIGNER

DESIGNING FOR EMOTION

EMOTION

EASE

BENEFIT

Preserving the human touch and showing ourselves in our work isn’t optional. It’s essential.- Aaron Walter, Designing for Emotion“

“Works great and efficient. I can run payroll while on

the go!”

“Love it! Makes it nearly impossible to miss payroll.”

The reciprocation rule possesses awesome strengths, often producing a yes response to a request that, except for an existing feeling of indebtedness, would have surely been refused.- Robert Cialdini, Influence

“

SAMPLE CHALLENGE

Pandora Music App

_Goal: Double daily ratings

_Partner up!

_Ideate, finalize, sketch: 15 min

Simple isn’t always better.1

Constraints are your friend.2

Oh, C’mon!Just when everything’s going smoothly, this happens. Sorry about that. While we work to fix it, try going to our home page.“

EMPATHETIC POLITE TIMELY GOOD-HUMORED

Language is key.3

Timing is critical.4

Timing is critical.4

Language is key.3

Simple isn’t always better.1Constraints are your friend.2

Emotion isn’t science.

UNLOCKING EMOTION

THANKS!