Post on 12-Jul-2020
2020Wiley Analytical ScienceMEDIA GUIDE
Wiley Analytical Science
Wiley Analytical Science is a subject-focused website hosting professional and peer-reviewed content from five well-established publication-based websites in Analytical Science.
The website helps researchers and practitioners to easily access and navigate the largest repository of validated information around the latest techniques, equipment and news to support their professional success.
Why partner with Wiley Analytical Science
A subject portal for the hybrid researcher and practitioner
Leverage a subject website reaching Analytical Science professionals from multiple disciplines and industries.
Target a highly engaged audience.
Measure and magnify your impact thanks to usage metrics expert advice.
Be advised on content and advertising solutions for maximized impact.
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Wiley Analytical Science
AudienceWiley Analytical Science will encompass and expand upon the preexisting audiences of GIT Lab Journal, Imaging & Microscopy, Microscopy and Analysis, Separations Now and SpectroscopyNow.Wiley Analytical Science will serve as a central user database, standardizing segment and categories for:
• Areas of interest • Industry/sector • Job role/function • Purchasing power
* Overlap of web users across sites is unknown and can only be partially derived from current data (e.g. from registered users)
4,000 Readers
6,300 Readers
8,000 Readers 11,600 Readers
13,200 Readers
29%
17%30%
24%
Wiley Analytical Science
North America Europe Asia ROW
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Wiley Analytical Science Advertising OpportunitiesNewsletters
Wiley Analytical Science newsletters offer exciting new advertising opportunities. Each newsletter features 6 research articles, will be deployed twice monthly and will be fully optimized for mobile.
Circulation
Newsletter Circulation Digest (German) 3,000 – 3,200
Digest (English) 4,500
Spectroscopy 22,000
Separations Science 13,000
Equipment Coming soon
Lab Automation Coming soon
Microscopy 17,500
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Wiley Analytical Science AdvertisingOpportunitiesNewsletter Options
Wiley Analytical Science offers redesigned newsletters with exciting new advertising opportunities to help you reach a target audience.
• Deploys 2x monthly • Fully optimized for mobile • 6-12 research articles • Highly targeted
Advertising Spaces Available:• 3 MPU Banner Ad Units (300x250)• 2 Text/ Contextual Ads
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300x250
300x250
300x250
Wiley Analytical Science AdvertisingOpportunitiesNewsletter Deadlines & Deployment
WAS Microscopy Ads due Issue Alert deployment
January 12/31/2019 1/7/2020January 1/14/2020 1/21/2020February 1/28/2020 2/4/2020February 2/11/2020 2/18/2020March 3/3/2020 3/10/2020March 3/17/2020 3/24/2020April 3/31/2020 4/7/2020April 4/14/2020 4/21/2020May 4/28/2020 5/5/2020May 5/12/2020 5/19/2020June 6/2/2020 6/9/2020June 6/16/2020 6/23/2020July 6/30/2020 7/7/2020July 7/14/2020 7/21/2020August 7/28/2020 8/4/2020August 8/11/2020 8/18/2020September 9/1/2020 9/8/2020September 9/15/2020 9/22/2020October 9/29/2020 10/6/2020October 10/13/2020 10/20/2020November 11/3/2020 11/10/2020November 11/17/2020 11/24/2020December 12/1/2020 12/8/2020December 12/15/2020 12/22/2020
WAS Spectroscopy Ads due Issue Alert deployment
January 12/31/2019 1/7/2020January 1/14/2020 1/21/2020February 1/28/2020 2/4/2020February 2/11/2020 2/18/2020March 3/3/2020 3/10/2020March 3/17/2020 3/24/2020April 3/31/2020 4/7/2020April 4/14/2020 4/21/2020May 4/28/2020 5/5/2020May 5/12/2020 5/19/2020June 6/2/2020 6/9/2020June 6/16/2020 6/23/2020July 6/30/2020 7/7/2020July 7/14/2020 7/21/2020August 7/28/2020 8/4/2020August 8/11/2020 8/18/2020September 9/1/2020 9/8/2020September 9/15/2020 9/22/2020October 9/29/2020 10/6/2020October 10/13/2020 10/20/2020November 10/27/2020 11/3/2020November 11/10/2020 11/17/2020December 11/24/2020 12/1/2020December 12/8/2020 12/15/2020
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Wiley Analytical Science AdvertisingOpportunities
Newsletter Deadlines & Deployment
WAS Separation Science Ads due Issue Alert deployment
January 1/7/2020 1/14/2020January 1/21/2020 1/28/2020February 2/4/2020 2/11/2020February 2/18/2020 2/25/2020March 3/10/2020 3/17/2020March 3/24/2020 3/31/2020April 4/7/2020 4/14/2020April 4/21/2020 4/28/2020May 5/5/2020 5/12/2020May 5/19/2020 5/26/2020June 6/9/2020 6/16/2020June 6/23/2020 6/30/2020July 7/7/2020 7/14/2020July 7/21/2020 7/28/2020August 8/4/2020 8/11/2020August 8/18/2020 8/25/2020September 9/8/2020 9/15/2020September 9/22/2020 9/29/2020October 10/6/2020 10/13/2020October 10/20/2020 10/27/2020November 11/3/2020 11/10/2020November 11/17/2020 11/24/2020December 12/1/2020 12/8/2020December 12/15/2020 12/22/2020
WAS Equipment Ads due Issue Alert deployment
February 2/12/2020 2/19/2020April 4/8/2020 4/15/2020June 6/10/2020 6/17/2020August 8/12/2020 8/19/2020October 10/14/2020 10/21/2020December 12/9/2020 12/16/2020
WAS Lab Automation Ads due Issue Alert
deployment
February 1/29/2020 2/5/2020April 3/25/2020 4/1/2020June 5/27/2020 6/3/2020August 7/29/2020 8/5/2020October 9/30/2020 10/7/2020December 11/25/2020 12/2/2020
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Wiley Analytical Science AdvertisingOpportunities
Newsletter Deadlines & Deployment
WAS Digest - German Ads due Issue Alert deployment
January 1/1/2020 1/8/2020January 1/15/2020 1/22/2020February 1/29/2020 2/5/2020February 2/12/2020 2/19/2020March 2/26/2020 3/4/2020March 3/4/2020 3/11/2020*March 3/11/2020 3/18/2020March 3/18/2020 3/25/2020*April 3/25/2020 4/1/2020April 4/8/2020 4/15/2020April 4/22/2020 4/29/2020May 5/6/2020 5/13/2020May 5/20/2020 5/27/2020June 6/3/2020 6/10/2020June 6/17/2020 6/24/2020July 7/1/2020 7/8/2020July 7/15/2020 7/22/2020August 7/29/2020 8/5/2020August 8/12/2020 8/19/2020September 8/26/2020 9/2/2020September 9/9/2020 9/16/2020September 9/23/2020 9/30/2020October 10/7/2020 10/14/2020October 10/21/2020 10/28/2020November 11/4/2020 11/11/2020November 11/18/2020 11/25/2020December 12/2/2020 12/9/2020
WAS Digest - English Ads due Issue Alert deployment
January 1/10/2020 1/17/2020January 1/24/2020 1/31/2020February 2/7/2020 2/14/2020February 2/21/2020 2/28/2020March 3/6/2020 3/13/2020March 3/20/2020 3/27/2020April 4/3/2020 4/10/2020April 4/17/2020 4/24/2020May 5/8/2020 5/15/2020May 5/22/2020 5/29/2020June 6/5/2020 6/12/2020June 6/19/2020 6/26/2020July 7/10/2020 7/17/2020July 7/24/2020 7/31/2020August 8/7/2020 8/14/2020August 8/21/2020 8/28/2020September 9/4/2020 9/11/2020September 9/18/2020 9/25/2020October 10/9/2020 10/16/2020October 10/23/2020 10/30/2020November 11/6/2020 11/13/2020November 11/20/2020 11/27/2020December 11/27/2020 12/4/2020December 12/11/2020 12/18/2020
*Special deployment to Analytica 2020
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Desktop Positions
Wiley Analytical Science Advertising Opportunities
Interstitial - 640x480 - Overlay ad that interrupts navigation tofirst article of a user session. Unit can be dismissed by user manually to access content
Header Banner - Billboard 970x250, Super Leader Board 970x90or Leader Board 728x90 -Landscape oriented ad that delivers in theheader/main navigation area of all pages
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Desktop Positions
Impact Right Rail Banner - Super Rectangle 300x600 or Rectangle 300x250 - Portrait or landscape oriented ad that deliversin the top of the right rail on allpages.
Tracking Right Rail Banner - Rectangle 300x250 - Landscape oriented ad that delivers below supplemental content in the right rail on all pages, tracks with the user for the remainder of the downward scroll once it touches the top of the right rail within the remaining empty space.
Wiley Analytical Science Advertising Opportunities
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Mobile Positions
Mobile Header Banner - Large Mobile Leaderboard 320x100, Mobile Leaderboard320x50, Small Mobile Leaderboard 300x50 - Landscape oriented ad that delivers in the header/main navigation area of all mobile pages.
Sticky Mobile Banner - SmallMobile Leaderboard 300x50- Landscape oriented ad that delivers asananchored overlay (over all content) at the bottom of the mobile viewing screen on all mobile pages. The unit scrolls with the user until dismissed.
Secondary Mobile Banner - Rectangle300x250- Landscape oriented adthat delivers below main column content (article content) and above supplemental content on all mobile pages.
Wiley Analytical Science Advertising Opportunities
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Rates and Specifications
Contact
Desktop Advertising
Size in pixels US Dollars Euro Pound US
Dollars Euro Pounds US Dollars Euro Pounds
Run of Site/ CTP Subject or Individual Page Targeting Audience Targeting
Position 1: Interstitial
Interstitial 640x480 $200 175€ £155 $250 220€ £190 $275 240€ £210
Position 2: Header Banner
Billboard 970x250 $200 175€ £155 $250 220€ £190 $275 240€ £210
Super Leaderboard 970x90 $120 100€ £90 $150 130€ £115 $165 145€ £130
Leaderboard 728x90 $70 60€ £50 $90 75€ £70 $99 85€ £75
Position 3: Impact Right Rail Banner
Super Rectangle 300x600 $170 150€ £130 $210 180 € £160 $230 200€ £175
Rectangle 300x250 $70 60 € £50 $90 75 € £70 $99 85 € £75
Position 4: Tracking Right Rail Banner
Rectangle 300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175
Content Ad (Rectangle)300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175
Native Advertising (Top Teaser Story) $2,000 1,740 € £1,510
Mobile Devices Advertising*
Size in pixels US Dollars Euro Pound US
Dollars Euro Pounds US Dollars Euro Pounds
Run of Site/ CTP Subject or Individual Page Targeting Audience Targeting
Position 1: Mobile Header Banner
Large Mobile Leaderboard 320x100 $200 175€ £155 $250 220€ £190 $275 240€ £210
Mobile Leaderboard 320x50 $120 100€ £90 $150 130€ £115 $165 145€ £130
Small Mobile Leaderboard 300x50 $70 60€ £50 $90 75€ £70 $99 85€ £75
Position 2: Sticky Mobile Banner
Small Mobile Leaderboard 300x50 $170 150€ £130 $210 180 € £160 $230 200€ £175
Position 3: Secondary Mobile Banner
Rectangle 300x250 $170 150€ £130 $210 180 € £160 $230 200€ £175
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*Mobile Device Advertising must be purchased in a package with website banner ads.
Rates & Specifications
Contact
Newsletter Advertising Size in pixels US Dollars Euro Pound
Newsletter: Microscopy, Spectroscopy, Separation Science
Rectangle 300x250 $3,500 3,045€ £2,655
Content Ad – Feature Product News $4,000 3,480€ £3,100
Single-Sponsored (3 MPUs plus 1 content ad) $10,900 9,490€ £8,770
Newsletter: Wiley Analytical Science Digest
Rectangle 300x250 $1,600 1,390 € £1,230
Content Ad – Feature Product News $1,950 1,700 € £1,500
Single-Sponsored (3 MPUs plus 1 content ad) $5,750 5,000 € £4,430
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HTML5 Guidelines HTML5 requirements: https://goo.gl/rYMVcf The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The IAB provides the following HTML5 Guidelines for Ad Designers & Creative Technologists: http://www.iab.net/html5
Email Newsletter Specifications MPU/300x250: Max File Size: 200 KBFile Types Accepted: GIF, JPG & PNG only *No 3rd Party or HTML5 tags acceptedClick-Through URLs: Required for all creative files provided (GIF, JPG, PNG).Animation/Looping: No animation permitted / Static display only.
Contextual Ad: Contextual ads (text only): Call to Action header word count is 19 and description word count is 40.Contextual Ads with image: Call to Action header word count is 12 and description word count is 20. Image must be 250 x 210 px and supplied by client in jpeg format.Destination URL for text ads should be direct domain and path URL. Any added URL path code (such as trackers) may cause errors.
Digital Ad Serving PlatformWiley Online Library utilizes Google Ad Manager (Previously DoubleClick For Publishers).
Creative DimensionsDesktop Ad Dimensions: 6 types • Interstitial: 640x480• Billboard: 970x250• Super Leaderboard: 970x90• Leaderboard: 728x90 • Super Rectangle: 300x600 • Rectangle: 300x250
Mobile Ad Dimensions: 4 types • Large Mobile Leaderboard: 320x100• Mobile Leaderboard: 320x50• Small Mobile Leaderboard: 300x50• Secondary Mobile Banner: 300x250
Newsletter Ad Dimension: 1 type• Rectangle: 300x250• Contextual Text Ad: specifications below
Submission Lead TimeAd creative must be submitted based on schedules outlined above for testing and build processing time to ensure assets are in-spec. Third-party ads must be live at time of submission. Standard & Rich Media Ads (Third-Party Served): 5 business days prior to launch
Desktop and Mobile Ad Specifications Dimensions: 728x90 (as applicable mobile: 320x50 / 300x50)Dimensions: 300x250Max File Size: 200 KB*1x1 pixel border for creative with white or light background
Expansion Specifications *3rd party/HTML5 usageExpansion Direction: Downwards Max Initial File Dimensions: 728x90 Max Initial File Load: 200 KBSubsequent Max Polite File Dimensions: 728x90Subsequent Max Polite File Load: 100 KBSubsequent Max User Initiated File Dimensions: 728x310 Subsequent Max User Initiated File Load: 2.2 MB (Unlimited for Streaming Video)
Expansion Specifications *3rd party/HTML5 usageExpansion Direction: LeftMax Initial File Dimensions: 300x250Max Initial File Load: 200 KBSubsequent Max Polite File Dimensions: 300x250Subsequent Max Polite File Load: 100 KBSubsequent Max User Initiated File Dimensions: 550x250Subsequent Max User Initiated File Load: 2.2 MB (Unlimited for Streaming Video)
File Types Accepted DoubleClick Tags (preferred) GIF, JPG & PNGHTML5 https://goo.gl/QY0EMJThird-party tags from DFP certified vendors found here: https://goo.gl/1bJSmc
Click-Through URLsRequired for all creative files provided. (GIF, JPG, PNG)
Animation/Looping3 loops or 15 seconds (whichever happens first)
Frames Per Second24 FPS Max
Contacts
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RM00
0108
3
North America
Dan NicholasAssociate Director, Sciences, Corporate Salesdnicholas@wiley.com716.587.2181
Joseph TomaszewskiSenior Account Manager, Corporate Sales jtomaszews@wiley.com908.514.0776
Roland Espinosa Senior Account Manager, Corporate Sales respinosa@wiley.com201.748.6819
EMEA
Katja-Carola HabermuellerDirector, Sciences, Corporate Sales kchaberm@wiley.com+49.6201.606719
Vanessa WindeCommercial Manager, Sciences, Corporate Sales vwinde@wiley.com+49.6201.606721
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