2018 RNCFR Partner Packages

2017 vs 201615,216 ATTENDEES

Daytrippers Osceola residents Overnight visitors

2nd year attendees Said they would return next year

52

35 82

25 23%

% %

% %

ADVERTISED ON

ONLINE DATA

How’d you hear about the RNCFR?• Internet - 30.2%• Recommendation - 27.2%• Visited Last Year’s Event - 21.1%• Newspaper - 16.4%• Poster/Flyer - 15.5%• Radio - 13.8%• Television - 10.3%• Billboard - 7.8%

11,214

35,494

2016

2017FACEBOOK

6,364

2015

WEBSITE - RNCFR.COMRETURNING VISITORS

NEW VISITORS79 %

21 %141,741 78,449 48 ClicksPAGEVIEWS UNIQUE PAGE VIEWS AVG SPONSOR CLICK-THROUGHS

30%Overall, Page Views on

RNCFR.com increased by

over last year.

45Average age:

17%ATTENDANCE

• Wecreatedavirtualrealityexperienceofplaces

inKissimmeewhichwetookonourtravels

promotingthedestination

• VisitedfourCircuitFinalsRodeos

• ExpandedourCowboyDealsforattractions

negotiatedandlistedonourwebsite

• Emailmarketingandleadnurturing

• Participatedinseverallocalevents

• Participatedinlocalrodeoevents

• ExpandedtheRNCFRTailgateExperience

• ExtendedtherouteoftheRNCFRCattleDrive

• Contestantsvisitedmorelocalbusinesses

inourcommunity

• AddedaLiveChatfeaturetothewebsite

WHAT WAS NEW IN 2017?

TRAVEL & EVENTS

COMMUNITY VISITS

• OldFloridaOutdoorDaysKissimmee

• OldFloridaOutdoorFestival,Apopka

• RunawayCountry,Kissimmee

• All-ChampionshipRodeo,Arcadia

• LakelandProRodeoClassic,Lakeland

• MontanaCircuitFinals,GreatFalls,MT

• TurquoiseCircuitFinals,LasCruces,NM

• SoutheasternCircuitFinals,Davie,FL

• Mtn.StatesCircuitFinals,Loveland,CO

• WranglerNationalFinals,LasVegas,NV

• BootBarn,Kissimmee&I-Drive

• GiveKidsTheWorldVillage

• WildFloridaAirboats&GatorPark

• OsceolaRegionalMedicalCenter

• OrlandoInternationalAirport(2days)

• OsceolaCountyLibrary,BVL&St.Cloud

• CityofKissimmee,CityHall

• HighlandsElementarySchool

• PartinSettlementElementarySchool

• HarmonyHighSchool

• EastLakeElementarySchool

• OsceolaCountyStadium,FloridaFireFrogs

• CouldbeYOURBUSINESS!

OsceolaCountySchoolDistrict GiveKidstheWorld

St.CloudLibraryBranch

BootBarn-TheLoop OsceolaRegionalMedicalCenter

Sincethe1950s,inanopen-air,outdoorarena,theSilverSpursRodeohasbeenholdingtheirrodeoonthe

KissimmeepropertynowknownasOsceolaHeritagePark.In2003,theorganizationandOsceolaCounty

partneredtocreateOsceolaHeritagePark,whichincludesthe10,000+seat,indoorSilverSpursArena,a

90,000-square-footConferenceCenterandtheOsceolaCountyStadium.Witharichhistory

inhostingrodeos,it’snosurprisethattheRAMNationalCircuitFinalsRodeochoseKissimmeeas

itsnewhome.

Inadditiontoitsrodeoheritage,OsceolaHeritageParkisalsohometoMecumAuctions,thelargest

collectorcarshowintheworld,RunawayCountryMusicFestandmanymoreconcerts,festivals,amateur

andprofessionalsportingevents,tradeshowsandconventions,attractingover600,000peopleayear.

OsceolaHeritageParkisCentralFlorida’seventcomplex.

ABOUT THE VENUE

PHOTOS

CIRCUIT TRAVEL

DIAMOND SPUR PARTNER - $30,000• Brandedsuiteforeachperformance,minusThursday’sperformance,includes12ticketsea.

• Banneracrossstagethatishousedonthenorthendofthearena,approximately50ftx5ft.

• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour

specialhorse-drawnwagon,alwaysafanfavorite.

• NamingrightstotheRNCFRTailgateExperience,asthe“_____TailgateExperience”.

• BlogpostonRNCFR.compromotedontheRNCFRsocialmediachannels.

• CustomPartnerBuckle,designedandbuiltbyMontanaSilversmiths.

• LogoandbrandrepresentationattheRNCFR:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.

• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith

ananimatedreelthatplaysthroughoutyoursponsoredevent.

• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Full-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.

• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday

performances)inadditiontorodeoadmissionforthatperformance.

• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.

• ExtraGeneralAdmissionticketsasneeded.

• 4VIPparkingpassesperperformanceoftheRNCFR.

• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayoftheRNCFR.

• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)

• Framedsouvenirposter.

1 AVAILABLE

SPECIAL OPPORTUNITIES

PLATINUM SPUR PARTNER - $20,000• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour

specialhorse-drawnwagon,alwaysafanfavorite.

• EightSilverBuckleseats,theclosestseatstodirt.

• LogoandbrandrepresentationattheRNCFR:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.

• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith

ananimatedreelthatplaysthroughoutyoursponsoredevent.

• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Full-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers).

• LogofeaturedontheRNCFRwebsitewithanbacklinktoanyURL.

• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.

• Admissionfor8totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday

performances)inadditiontorodeoadmissionforthatperformance.

• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.

• ExtraGeneralAdmissionticketsasneeded.

• 4VIPparkingpassesperperformanceoftheRNCFR.

• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayApril8that10:00am.

• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)

• Framedsouvenirposter.

1 AVAILABLEPENDING DIAMOND

CATTLE DRIVE PARTNER - $5,500• OfficialeventsponsoroftheRNCFRCattleDrive.

• TheRNCFRCattleDrivetakesplacebeforetherodeo.Electedofficialsandother

dignitarieswillbringinaroundofcattlethatwillberunattheRNCFR.Theywillcom-

pletelyshutdownBroadwayinDowntownKissimmee(pendingapprovals)andwe

expectmanyspectators.

• Suitefor2performancesattheRNCFRwithoptiontoorderfood/drinkatadditionalcost.

• LogotoappearonallCattleDriverelatedmaterial,video,collateral,etc.

• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)

• FullPage,fullcolorprogramad,artprovidedbysponsor.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• Unlimitedgeneraladmissionticketsasneeded.

• 4VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

CURRENT PARTNERS:

0 AVAILABLE

CONTRACTOR LUNCH SPONSOR - $3,000• OfficialsponsoroftheStockContractorLuncheon,providingawelcomemealto100guestsand

VIPinvitees.

• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackduring

sponsorshiprecognition.

• Logoon1bannerontheinsideofthearenaring.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Quarterpage,fullcolorprogramad,artprovidedbysponsor.

• LogofeaturedperiodicallyontheanimatedRNCFRribbonboard.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithaninboundlinktoanyURL.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

CURRENT PARTNERS:

1 AVAILABLE

• OpportunitytohaveChampioncompetitorsvisityourcompanytoseeemployeesor

customers,signautographsandthankyouforyoursupportoftheRNCFR.

• Opportunitytoputapromotionaliteminthecompetitor’swelcomebags(provided by Sponsor)

• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.

• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith

ananimatedreelthatplaysthroughoutyoursponsoredevent.

• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Full-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.

• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• Unlimitedgeneraladmissionticketsasneeded.

• 4VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

CURRENT PARTNERS:

GOLD BUCKLE PARTNER - $4,000+ 0 AVAILABLE

CURRENT PARTNERS:

SILVER BUCKLE PARTNER - $3,000• Oneuniquetosponsorbrandingopportunityagreedtobycommitteeandpartner

• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Half-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheribbonboardperiodicallyduringtheperformance.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Admissionfor8totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

3 AVAILABLE

BRONZE BUCKLE PARTNER - $2,000• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Quarter-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheribbonboardperiodicallyduringtheperformance.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

4 AVAILABLE

CURRENT PARTNERS:

INSTANT REPLAY SPONSOR - $2,000• Forall5performances,75%ofthecompetitorsgetaninstantreplay.Yourlogowouldbe

featuredonallofthearenascreensaftermostofthecompetitorshaveperformed.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

• WewilldesignandorderbrandedshirtstopassoutduringtheRNCFRbreaks,typically

launchedfromaRAMtruck,andwornbyattendeesthroughouttheweek.Couldalsobegiven

tofirst-arrivingguests.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

T-SHIRT SPONSOR - $1,500

COMMEMORATIVE COOZIE SPONSOR - $1,500• Wewilldesignandorder500custom-brandedcooziestohandoutover5performances.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

RV AREA SPONSOR - $1,500• OpportunitytobetheofficialsponsoroftheVIPandContestantRV/camperareas.

• Areawouldbebrandedwithyourlogo,signage,etc.viabannersorA-framesigns.

• 30-secondcommercialontheLEDvideoboard,providedbysponsor.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• Letterprovidedbysponsortoallcampersonyourbehalfuponcheck-in.

• OpportunitytosetupadisplayattheTailgateExperience,table&chairsprovided.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

PHOTO/KISS CAM SPONSOR - $1,000• TheRNCFRandsponsorwillworktobuild/createaphotoopportunityforgueststhatfeaturesa

rodeothemeandthesponsor’sbrandingandsharedwithallattendees.

• Forexample,theKissCamwillbefeaturedduringtherodeoforgueststogivealittlesmoochto

theirneighbor.Thecompany’slogowillbefeaturedduringthissegmentonthescreen.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.

• 2VIPparkingpassesperperformanceoftheRNCFR•Framedsouvenirposter

TAILGATE PARTY STAGE SPONSOR - $1,500• OfficialsponsoroftheRNCFRoutdoortailgateparty,hostedinfrontofthearena.

• Stage-lengthbannerintheRNCFRTailgateExperienceforthedurationoftheevent

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• Shoutoutsbypartyhostthroughoutthedurationoftheevent.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor

onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

RNCFR.COM COUNTDOWN SPONSOR - $1,000• Brandedwebsitecountdownthatwouldbesponsoreduntilthedayoftheevent.

• ExposuretowebsitevisitorsfromAugust2016toApril2017.

• Logoonthehomepage,abovethefold,thatlinksfromcountdowntoyoursite.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter.

VIP BAR SPONSOR - $1,000• BarsignageintheVIP/sponsorareafeaturingsignaturecocktailsusingyourbrandedproducts.

• Premiumplacementoverallcompetingliquorsatallarenabars.

• Brandedsignagearoundarenabarspromotingyourproduct,providedbysponsors.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.

• 2VIPparkingpassesperperformanceoftheRNCFR.

• Framedsouvenirposter. SPONSORED BY

0 AVAILABLE