Post on 31-Jul-2020
Thank you for your investment in the 15th annual Inspiration Awards, benefiting Step Up. With the support from companies
like yours, Step Up welcomed 850
guests and raised $425,000 to
expand its mentorship programs.
Jamie Kogan Interim Executive Directorjamie@suwn.org | 213.382.8018
F R I D AY, J U N E 1 , 2 0 1 8
2018 PA R T N E R S H I P OPPORTUNITIES
Looking Back on 2017 Inspiration AwardsHONOREES
ABC’s black-ish accepted by Tracee Ellis Ross, Anthony Anderson, Yara Shahidi, Marcus Scribner, Marsai Martin, Miles Brown
Kimberly Step Up Class of 2017
PRESENTERS
Channing Dungey president, ABC EntertainmentMargaret Coady executive director, Coach Foundation & Corporate Social Responsibility, Coach Inc. Jenni Luke CEO, Step UpKaye Popofsky Kramer founder, Step UpErin Collins + Vanessa Rodriguez-Spencer co-chairs, Step Up Los Angeles Chapter Board of DirectorsStep Up alumnae
January Jones
Erica Ash
SPECIAL GUEST PERFORMER
MILCK
HONORARY PRODUCER
Willow Bay director, Annenberg School of Journalism, USC
HOST COMMITTEE
Tatyana Ali, Christina Applegate, Erica Ash, Argelia Atilano, Essence Atkins, Blanca Blanco, Suzanne Boda, Rachel Boston, Amy Brenneman, Connie Britton, Claudine Cazian Britz, Logan Browning, Lacey Chabert, Margaret Coady, Amanda Crew, Rebecca Gayheart Dane, Christina Davis, Alison Deyette, Tina Dizon, Soleil Moon Frye, Aimee Garcia, Alex Gervasi, Carla Gugino, Melora Hardin, Meagan Holder, Ashley Jones, January Jones, Kaye Popofsky Kramer, Carri McClure, Dawn McCoy, Sarah Jane Morris, Danielle Nicolet, Jenna Paulette, Adam Rodriguez, Louise Roe, Kelly Rutherford, Danielle Sanchez-Witzel, Elena Satine, Marley Shelton, Marla Sokoloff, Tara Sweenen, Arianne Zucker
Onsite Brand Activations that EngageStyle lounges connected our 850 influential guests with Inspiration Awards sponsors.
Coach. The presenting sponsor welcomed guests into its Coach 1941 Ready to Wear lounge to view the collection, enter to win a Coach 1941 Rogue handbag, and enjoy the GIF photo booth!
Dermstore. Guests consulted with glow by Dermstore experts, discovered skin care regimens and tested out products before entering to win a full regimen by sharing what makes them #glowwithin!
SIX:02. Guests “stepped up” by receiving a complimentary pair of Adidas sneakers and adding their #OnOurWay statement to the interactive photo backdrop.
Step Up. A balloon installation invited guests to add their own #OnOurWay mantras after chatting with Step Up teens.
Inspiration Awards Exposure By The NumbersTraditional Public Relations:
mentions: 450+
reach: 1.53 billion
publicity value:
$750,000
Inspiration Awards was covered by media outlets including:
E! News
Entertainment Tonight
Essence
Harper’s Bazaar
Hello Giggles
The Hollywood Reporter
Los Angeles Times
MSN Entertainment
People
Variety
Yahoo Celebrity
Social:
Facebook Live: 2,400+ views
Inspiration Awards Snapchat Filter: 6,000 views 77 snaps using the filter
Hashtags: #InspirationAwards: 9,000,000+ impressions
Step Up’s most engaging Instagram post:
Talent + Influencer Engagement
Yara Shahidi 30+ retweets
Emeraude Toubia 43K Likes
Lea Michele 500+ retweets
Alex Gervasi 1,875 views
Dawn McCoy 3,100+ Likes
Tracee Ellis Ross 29K Likes
Yara Shahidi IG stories
Among the guest list:
• Coach including Coach Foundation Executive Director Margaret Coady
• Dermstore including President Cathy Beaupain
• U.S. Bank including Vice Chairman Kent Stone
• Creative Artists Agency including Agent Tracy Brennan
• American Airlines• SIX:02• ABC Entertainment• KPMG• United Talent Agency• 20th Century Fox Film• mitú
Building Relationships
THE STEP UP WOMAN
37 | median age
$186,000 | median HH income
$232/mo | median spend beauty/fashion
$227/mo | median spend tech/cars
$327/mo | median spend travel/ent.
97% | hold college degree
41% | hold graduate/doctorate degree
69% | referred to Step Up by word of mouth
76% | considered a trendsetter by friends
65% | identify self as a ‘shopper’
64% | prefer Step Up sponsor products/services over other brands
Inspiration Awards connected 850 influential Angelenos and brands.
actress January Jones digital influencer Sydne Summer with Step Up teens
digital influencer + TV host Louise Roe
ABC Entertainment President Channing Dungey
Inspiration Awards 2017 raised $425,000 to fund mentorship programs that propel girls to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. These critical funds are fueling Step Up’s growth in Los Angeles to expand into 10 partner high schools and reach over 700 teens during the 2017-18 school year.
Teens with a mentor are 55% more likely to enroll in college.
Not only has Step Up been there for
us emotionally, but it provided us with
so many opportunities throughout
the years to meet many and I mean
MANY successful women from various
cultures and backgrounds. I am no
longer that reserved, friendless and
hesitant girl I was back in 9th grade
who failed classes and couldn’t express
herself. I now stand before you a brave,
powerful, and confident risk taker on
my way to amazing things.
—Teen Honoree Kimberly Step Up Class of 2017
Investing in the Next Generation
of Step Up teens have access to multiple professional women role models.
Presenter Margaret Coady of Coach Foundation with teen honoree Kimberly
43 seniors in Step Up’s Los Angeles Class of 2017 will be headed to the following colleges + universities this fall:
Celebrating Step Up’s Class of 2017
Barnard College
Bennington College
Brown University
Cal Poly Pomona
Cal Poly San Luis Obispo
Cal State Dominguez Hills
Cal State East Bay
Cal State Los Angeles
Cal State Monterey Bay
Cal State Northridge
Cerritos College
El Camino College
Long Beach State
Loyola Marymount University
Mills College
Pasadena City College
San Jose State
Santa Clara University
UC Davis
UCLA
UC Merced
UC Riverside
UC San Diego
UC Santa Barbara
UC Santa Cruz
Our Platinum+ sponsors made a splash during the Inspiration Awards program through on-stage integrations.
Coach’s Margaret Coady introduced teen honoree, Kimberly, from Step Up’s Class of 2017.
Dermstore enlisted the help of January Jones to celebrate the Step Up Class of 2017 and announce where each graduate will attend college in the fall.
American Airlines shared a video tribute to Step Up alumnae, highlighting where their college and career journeys have taken them.
Some of our favorite ideas from 2017 Inspiration Awards sponsors…
• offering to match any donations made by employees during the event
• inviting employees to volunteer at Inspiration Awards (gift bag stuffing, check-in, etc.)
• executives meeting + greeting influential guests in their style lounge
• blogging about the event + Step Up partnership on the brand’s blog
• inviting members of the media + influential bloggers/celebrities to sit at the company table
• bringing a social media specialist to capture the brand’s participation at the event for its own social channels
• holding an essay contest for employees to determine who has the chance to attend the event and sit at the company table
Feeling Inspired?
PLATINUM S P O N S O R
$30,000 donation
Acknowledgement during the program
• • •
Preferred seating
GOLD S P O N S O R
$20,000 donation
Onsite brand style lounge
SILVER S P O N S O R
$15,000 donation
Logo included on event materials
BRONZE S P O N S O R
$10,000 donation
Table of 10 seats
2018 Event Sponsorship LevelsRaise brand awareness, build relationships, and give back by sponsoring Inspiration Awards.
contact jamie@suwn.org
Which sponsor level is best for your brand?
Additional Step Up Partnership Opportunities
contact jamie@suwn.org
GROUP MENTORSHIP
engage your employees in flexible
volunteerism through a corporate
membership package
SPONSOR
a Step Up cohort of students, mentoring
conference or college tour
SPONSOR
a Step Up community-
building event for our professional
women members like our Women’s
History Month panel, a Power Breakfast or an in-store Salon
HOST
a Step Up teen for a summer
internship
Step Up Los Angeles Board
Erin M. Collins, managing director, KPMG LLP
Vanessa Rodriguez Spencer, casting director, Out TOO MUCH PRODUCTIONS
Jana Augsberger, VP, Eden Rock Media
Susan Bloomfield, retired business executive, JOHNSON & JOHNSON
Jan Coonley, VP, business strategy manager, U.S. Bank
Tara Crimin, senior consultant, entertainment industry, Thomson-Reuters
Naomi Despres, partner, Artina Films
Channing Dungey, president, ABC Entertainment
Jeanne Elfant Festa, director of features and documentaries, White Horse Pictures
Phoenix Gonzalez, president of sales, co-founder, dotstudioPRO
Jessica Goodman, entertainment executive
Kelly B. Hanker, attorney
Tanya Hekimian, president, Duchess of Television, LLC
Brittany A. Hveem, director, business affairs, Hulu
Molly Luetkemeyer, interior designer, M. Design Interiors
Diana Means, production creative services, Warner Bros
Margie Moreno, media consultant
Philline Parlan, workplace counsel, Panda Restaurant Group
Kelsey Patel, CEO, Pure Barre Beverly Hills
Daniella Peters, director of sales, marketing and communications, Rat Sound Systems, Inc.
Amanda Silverman, Entrepreneur & philanthropist
Sarah Sugarman, yoga instructor & lawyer
Alissa Vradenburg, talent manager, Untitled Entertainment
Sara Holoubek, CEO, Luminary Labs
Diane Holland, global chief financial officer
Barri Rafferty, senior partner, chief executive officer North America, Ketchum
Leslie E. DeHoff, partner, Ernst & Young LLP
Shayna Cook, attorney & partner, Goldman Ismail LLP
Erin M. Collins, managing director, KPMG LLP
Marnie Kain Cacossa, EVP, Grey Group
Margaret Coady, executive director, Coach Foundation and Corporate Social
Responsibility, Coach, Inc.
Angela Elbert, partner, Neal, Gerber & Eisenberg, LLP
Heather Foster, vice president, Widmeyer Communications
Todd Kahn, president & chief administrative office,
Coach, Inc.
Keli Lee, EVP, talent and casting,
ABC Entertainment Group
Sara Link, head of Citizen AOL, president,
AOL Charitable Foundation
Jenni Luke, CEO, Step Up
Kaye Popofsky Kramer, founder, Step Up
Kelley Schadt, director of marketing,
The Container Store
Wendi Sturgis, chief customer officer, Yext
Marcy Twete, division manager, corporate
responsibility, Americas; executive director, USA
Foundation, ArcelorMittal
Step Up National Board
www.suwn.org
ContactJamie Kogan
Interim Executive Director
213.382.8018 jamie@suwn.org
www.suwn.org