Post on 22-Jan-2018
MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY SPORTEC 2017 TOKYO JAPAN @BRYANKOROURKE
BRYAN K. OROURKE
@BRYANKOROURKE
OUR FAMILY LOVES JAPAN WE ARE HONORED TO BE HERE
DAUGHTER MARGAUX PUBLISHED IN TOKYO POPRISING STARS OF MANGA #7
SONS SHAWN AND WILLIAM LOVE JAPAN
MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY
SPORTEC 2017 TOKYO JAPAN
MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY SPORTEC 2017 TOKYO @BRYANKOROURKE
@edward_kato_fitness_jp
ASIA-PACIFIC 2016: JAPAN #1 4.16 MILLION MEMBERS 5,979 HEALTH CLUBS $5.16B REVENUES
@IHRSA 2016 GLOBAL REPORT
JAPANESE CLUB MARKET LARGEST IN ASIA-PACIFIC PARTICIPATION AROUND 3%
HEALTH CLUB MEMBERSHIPS INCREASED FROM
100 MILLION - 150 MILLION IN PAST DECADE GLOBALLY
GLOBALLY HEALTH CARE SYSTEMS ARE FAILINGALTERNATIVE PREVENTATIVE SOLUTIONS WILL
CONTINUE TO GROW IN IMPORTANCE
NEW ERA OF BETTERMENT LIFESTYLE FITNESS, NUTRITION, HOLISTIC MEDICINE,
MINDFULNESS, SOCIAL INTERACTION, DIGITAL REHABILITATION, TECH & FASHION
BETTERMENT IS HEALTH AS A LIFESTYLE
BETTERMENTFashion
Nutritional Spiritual
Fitness
Medical Communal
NEW ERA OF OUR GLOBAL INDUSTRY
SIGNIFICANT GROWTH IN HEALTH AND FITNESS LIES AHEAD FOR JAPAN AND FOR THE WORLD
GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
BIG CHANGES ALSO LIE AHEAD IN OUR INDUSTRY
CONVERGENCECONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
WHAT WILL DRIVE
GROWTH AND CHANGE IN JAPAN AND
GLOBALLY ?
CONSUMERSCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
16 GLOBAL CONSUMER TRENDS
BIFURCATION - DICHOTOMIZATION AFFLUENCE DRIVING NICHE LUXURY MODELS SHRINKING MIDDLE CLASS DRIVING BUDGET
MODELS
LARGE GENERATIONAL GAP IN JAPAN37% OF JAPANESE OVER 65
LOWER LEVELS OF TECHNOLOGY ADOPTION FOR OLDER PEOPLE IN JAPAN
ONLY 6% OF JAPANESE TRUST SHARING PERSONAL INFORMATION ONLINE
INCREASING DIVERSITY - POST DEMOGRAPHIC ERA
CHANGING ROLES FOR WOMENYURIKO KOIKE FIRST FEMALE TOKYO GOVERNOR
CHANGING ROLES FOR WOMENIN THE FITNESS INDUSTRY WOMENINFITNESS.ORG
POWER SHIFTING TO CONSUMERS VIA HYPER CONNECTIVITY
GROWING FOCUS ON HEALTHY LIFESTYLE
GROWING FOCUS ON FASHION LIFESTYLE
GROWING FOCUS ON FASHION LIFESTYLE
CONVENIENCE : TIME AS CURRENCY
3 KEY CONSUMER FITNESS TRENDS
PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
JOYNING
HUMANBRANDS
YOUNIVERSE
STATUSSEEKERS
HELPFULL
BETTERMENTUBITECH
WITH EXAMPLES OF RELATED GLOBAL CONSUMER TRENDS BELOW
PERSONALIZATION: GREATER UTILITY, CONVENIENCE & RELEVANCE
BENEFICIAL INTELLIGENCEEnhancing User Experience ThroughBuilt In Intelligence
OMNIPRESENCENew Channels, Nuanced With Context In The Right Place At The Right Time
ENGAGEMENT: ACKNOWLEDGEMENT RECOGNITION MISSION
STATUS:Experiences Via Design, Gamifying, UX, Community
FLAUNT CULTUREAllow Users To Remove Barriers And Celebrate And Flaunt An Authentic Transparent Experience
SERVICE REDEFINITION : DELIVERING NEW AND DIFFERENT
PERSPECTIVESHIFT:Reposition Renew, and Refresh Service Offerings In New Ways
NOT JUST FITNESS:Lifestyle, Mindset, Nutrition, Holistic, Longevity, Rehab
NOT JUST FITNESS - BETTERMENT
SOMADOME MEDITATION MINDFULNESS
BRAIN FITNESS COGNITION AND FUNCTION
PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
JOYNING
HUMANBRANDS
YOUNIVERSE
STATUSSEEKERS
HELPFULL
BETTERMENTUBITECH
TECHNOLOGYCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
P H I L O S O P H Y O F E . O . W I L S O N
W E H AV E PA L E O L I T H I C E M O T I O N S , M E D I E VA L I N S T I T U T I O N S A N D
G O D - L I K E T E C H N O L O G Y
47
SINGULARITY 30 YEARS RAY KURZWEIL
DIGITAL IS HERE
THE GREATEST PRODUCTS OF THE NEXT 20 YEARS HAVE NOT BEEN CREATED YET.
@Bryankorourke @Kevin2Kel ly FREE COPY OF THE BOOK
Kevin Kellys View Of What Will Happen With Technology12 Inevitable Forces
51
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
Upgraded services and subscriptions.
AI from the cloud. You are in the data business.
All surfaces into screen experiences.
Move away from owning assets.
Innovations built on sharing.
BE CO FL
SC AC SH
SCREEN
SCREEN
AC & CO
12 Inevitable Forces
56
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Personalization to anticipate needs.
Recombining things in new ways.
Immersing inside computers.
Surveillance for everyones benefit.
Good questions more valuable than answers.
System connecting all humans and machines.
Kevin Kellys View Of What Will Happen With Technology
FI RE IN
TR QU BG
CYBER PHYSICAL SYSTEM:THE HOLOS
CONVERGENCE RESULTS IN DIVERGENT MODELS LONG-TAIL
LARGER NUMBER OFPRODUCTS & SERVICES WITH LOWER VOLUMES
OLD MODEL OF VALUE ASSETS LOSE VALUE
CU
STO
MER
S
TRANSACTIONS / $
60
MASAYOSHI SON SOFTBANK $100B VC FUND
IOT
NEW MODEL OF VALUE ASSETS CREATE NEW VALUE
REC
EPTO
RS
SEN
SOR
S
COGNITION - AI
HOW SMART BRANDS WILL WIN@BRYANKOROURKE
INFORMATION IS KEY: DATA IS KING
DIGITAL FITNESS IS JUST STARTING
PERSONALIZATION + AUTOMATION = PROFIT
LEGACY SYSTEMS WONT WORK
PEOPLE STILL MATTER THE MOST
ECONOMICSCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
ERA OF CHANGING BUSINESS MODELS
DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS
VERY IMPORTANT DRIVER PEOPLE
URBANIZATION CITIES DRIVING GLOBAL GROWTH
RISING COSTS : LABOR, UTILITIES, TAXES, INVESTMENT
AUTONOMANIA!AUTOMATED SOLUTIONS COMING MAINSTREAM
ALREADY HAPPENING WITH APPS & SMARTPHONES
S CURVE REINVENTION DISCONTINUITY
77
US CLUB GROWTH 2010-2015
KIOSK, HVLC & STUDIOS LEAD GROWTH
BUDGET SECTOR
My definition of a budget club is 24/7 operations, 50% lower average membership fees, heavy reliance on web sales, fitness only service and the ability to operate with 1 person. @RayAlgar
LOW PRICE HIGH VALUE GROWTH IN US
LOW PRICE HIGH VALUE GROWTH IN EU
Profit Margin
81
EBITDA
SALES ASSETS $1.6M AVG
SALES $1.6M AVG
Asset Turnover
X =34% 100% 34%
GROWTH SEEKS HIGHER FINANCIAL RETURNS
BOUTIQUE STUDIOS
"Highly mobile and self-managing populations will pay much more for a specialized experience, led by experts and available at a time and place to suit them @RayAlgar
CYCLING STUDIO TREND
CYCLING GLOBAL
STUDIOS GROWING
Profit Margin
86
EBITDA
SALES $3M AVG
SALES $3M AVG
Asset Turnover
X =53% 100% 53%
GROWTH SEEKS HIGHER FINANCIAL RETURNS
TRAINING SPORTS PERFORMANCE CENTERS GROWING
88
INTEGRATED CARE
HEALTHY WAY OF LIVING SOLUTIONS MAGAZINE, DIGITAL, REAL ESTATE
89
INTEGRATED CARE
PURE DIGITAL OFFERINGS : RETROFIT
ENTIRELY NEW CONCEPTS FASHION - BANDIER
FASHION + FITNESS = LIFESTYLE
COMPLETELY NEW MODELS - HILTON
COMPLETELY NEW MODELS - AIRPORT
S CURVE REINVENTION
GLOBALISMCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
HUMAN COOPERATION LEADS TO GREATER SUCCESS
SUSTAINABILITY INCREASINGLY IMPORTANT
INCREASINGLY INTERNATIONAL MARKET
@EQUINOX LONDON
CROSS BOARDER COMPETITION AND CONSOLIDATIONS
ASIA PACIFIC AMERICAS EUROPE
BEST PRACTICES AND COOPERATION
GLOBAL COOPERATION TO IMPACT HEALTH POLICY
SIGNIFICANT GROWTH IN HEALTH AND FITNESS LIES AHEAD FOR JAPAN AND FOR
THE WORLD
GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
CONVERGENCECONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
WHAT WILL DRIVE GROWTH AND CHANGE IN
JAPAN AND GLOBALLY ?
CONSUMERSCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
TECHNOLOGYCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
ECONOMICSCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
GLOBALISMCONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
@BRYANKOROURKEBRYANKOROURKE@GMAIL.COM