Post on 15-Apr-2017
Place Conference
David Galvan, VPMasterCard
March 21, 2016
2015 MasterCard. Proprietary and Confidential.September 23, 2016
2016 MasterCard.Proprietary
The MasterCard Most of You Know
September 23, 2016
210countries
38 millionacceptance locations
10,300employees
52 billiontransactions
US $4.5 trillion gross dollar volume
US $9.7 Billion2015 Net Revenue
US $3.9 Billion2015 Net Income
2016 MasterCard.Proprietary
The Traditional View of the Network
September 23, 2016
2016 MasterCard.Proprietary
A New Way of Looking at MC and our Commitment to Digital Commerce
September 23, 2016
MasterCard Loyalty Services
Prepaid, Corporate and Co-brand card programs.
Acquisitions Investments and Mentorship
Network advice: Auth/Declines,Fraud
Digital Partners
Product Innovation and Collaboration (Launch-Pad)
E-Commerce Enablement
2016 MasterCard.Proprietary
Mastercard Data Products:Insights Direct From Consumer and Merchant Spend
September 23, 2016
Real time cleansed, aggregated and anonymous transaction data
160M TRANSACTIONSPER HOUR
2.5B GLOBAL CARDS
Understand and Segment Consumers Existing Customers Prospective Customers
Evaluate and Improve: Measure campaign impact on sales Understand the converting audience
Deploy a Marketing Campaign Omni Channel: Digital, Email, Direct
Mail, Social, Radio, TV
Know Measure Act
MasterCard InsightsTM analyzes customer spending habits, providing detailed customer profiles that can be used for retention and acquisition.
MasterCard Media MeasurementTM links online ad impressions with offline transactions.allowing advertisers to understand a campaigns impact on sales.
MasterCard AudiencesTMare sold through online ad networks and data exchanges. They offer media buyers a way to reach likely purchasers with greater efficiency.
52B TRANSACTIONSAnnually
2016 MasterCard.Proprietary
MasterCard AudiencesFor Digital, E-mail, Direct Mail, Video, Social, Radio & TV Marketing
What Value Does it Provide?
Capability to reach your best prospects using MasterCard proprietary prospecting models, incorporating those likely to shop heavily in category and/or have a propensity to buy again in the next 30-90 days
Models are scaled to the total US consumer universe and integrate with 3rd party data to create a customized unique prospect list
Fast standard segments available for purchase on digital exchanges and can be delivered to letter shop one week from contract close
Flexible for broad application in digital, e-mail, direct mail, video, mobile, social, radio and TV
Reach your best prospects using MasterCards premium
customer acquisition solution
6
2016 MasterCard.Proprietary
7
Customer Example: Big Box Retailer
Situation
Issue: Retailer was looking to segment customers who:
Spend little with the retailer but do spend within their retail category Do not spend with the retailer but spend with competitors within their retail category Spend during the 5 week holiday campaign: Black Friday through the end of Q4
Approach
Results
Utilizing proprietary spending data and analytical solutions:
Applied MasterCard Custom Audiences to develop distinct segments Ran Facebook newsfeed ads to display MasterCard co-branded creative and
adjusted ad placement by time of day, day of week and creative unit
8M REACHED47M
IMPRESSIONS
ROI: $50K SPEND YIELDED
$780K IN SALES
$15.67: $1 SPENT
$1.06 CPM REPRESENTED
4-7X LOWER AVERAGE
COSTVS. FACEBOOK ADS INOFF-PEAK TIMESLOTS
The Student Hub
SM
Chegg and the Use of First-Party DataMatthew Mulqueen, VP of Brand PartnershipsSeptember 21, 2016
Scaling to Reach More Students than Ever
Cheggs direct-to-student learning services reach
1 Source: Annual comScore U.S. Annual Unique Visitors (Custom Analytics), April 2015 - March 20162 Source: Monthly comScore U.S. Monthly Unique Visitors (Custom Analytics), March 2016
40MMUnique Visitors Annually1
10MMUnique Visitors Monthly2
Over
delivering services that are both popular anduseful for students from middle school to the start of their careers
&
Chegg ServicesStudents subscribe to our learning services:
Chegg Study Chegg Tutors Chegg Writing Tools Chegg Test Prep
Get help navigating college through outcome services:
Enrollment Brand Partnership Careers
Required MaterialsPurchase or rent required class materials for less: Print Textbooks & eTextbooks
Over
Confidential Material Chegg Inc. 2005 - 2016. All Rights Reserved.
DATA MANAGEMENT PLATFORM
DATA COLLECTED AS STUDENTS EXPERIENCE LIFE EVENTS
College Entrance Exams
Applying/Enrolling in College
High School
Graduation
Prepping For Life
at College
Homework and Exams
College Life
Transferring Schools Building
Resume
Choosing a Career Path College
Graduation
Grad School Exams
DATA COLLECTED AS STUDENTS INTERACT WITH CHEGG SERVICES
College Search
SAT/ACT Prep Scholarship
Search
Textbook Rental Chegg
Study
Chegg Tutors Chegg
Play
Transfer Search Internships
.comCareer Advice Grad
School Search
High School College Career Grad School
Demo & Location Education Behaviors & Interests
AgeGender
HH addressCollege residence
High school or college graduation year
Field of study
4-year or 2-year college
Private or public college
College search activityTextbook rentals
Study habits & usageSpending habits(CC purchase data)
College lifestyle(engagement with Chegg entertainment
content and social contests)
Career interests
Student Data Attributes
College Bound HS Students
Incoming College Freshmen
Existing College Students
Studious Students
Cash Strapped Students EntertainmentSeekers
Internship/Job Seekers Outgoing College Students
Recent College Grads
Student Segments
SEGMENT DECLARED DATA INFERRED DATA
College-Bound High School Students
Student Type = High School OR HS Student Grad Year = 2017, 2018
Incoming College Freshmen College Grad Year = 2020, 2021 HS Grad Year = 2016
100-level textbook rentals
Existing College Students Student Type = College OR College Grad Year = 2016-2020
Textbook rentals HS Grad Year = 2013-2016
Studious Students Chegg Study users OR Chegg Tutors users
Cash-Strapped Students Textbook renters OR scholarship seekers
Internship/Job Seekers Students applying to internships or jobs
Outgoing College Students Grad Year = 2017 400-level textbook rentals
Recent College GradsGrad Year = 2014 - 2016
Chegg Student Data
Purchaser Data
QSR Frequent Buyers
Female Apparel Frequent Buyers
Family Apparel Frequent Buyers
Big Box Retailers Frequent Buyers
Expanded Student Segments with MasterCard
Data SourcesData
AttributesData
Segments
UserProfileData
User Behaviors
3rd PartyData
PartnerData
Demo
Interests
Education
Behaviors
Distributionof data
Location
LSI chicago preso-mastercardPlace ConferenceDavid Galvan, VPMasterCardMarch 21, 2016The MasterCard Most of You KnowThe Traditional View of the NetworkA New Way of Looking at MC and our Commitment to Digital CommerceMastercard Data Products:Insights Direct From Consumer and Merchant SpendSlide Number 6Customer Example: Big Box Retailer
LSA Presentation - Chegg 09212016Slide Number 1Scaling to Reach More Students than Ever Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10