Post on 12-Apr-2017
Dot RO
Digital Marketing Trends
2014 - 2016
Dot RO(.)ro
is the Romanian top domain extension
Dot ro trends in online marketing study
shows the marketing objectives, the
actions and tools used by Romanian
marketers
2013 – 60 participants 2014 – 40 participants 2015– 256 participants2016– 398 participants
60%18%
14%
7% 1%
The 2016 study - 398 respondents profile
Business Owners
Digital Marketers
Marketing Managers
Sales Managers
Others
Top PriorityObjectives
2014, 2015, 2016
Top Priority Objectives
2014
1. Consolidation of market position2. Maintaining customer loyalty
3. Connect with as many POTENTIAL customers as possible
Using online / digital tools and options
Top Priority Objectives
20151. Sales Generation
2. Connect with more CUSTOMERS3. The up-sell growth on CURRENT and
PAST clients
Using online / digital tools and options
Top Priority Objectives
2016
1. The up-sell growth on CURRENT and PAST clients
2. Customer relationship development3. Connect with as many POTENTIAL
customers as possible
Using online / digital tools and options
Top PriorityNEW Objectives
2014, 2015, 2016
Top PriorityNEW Objectives
2014
1. Consolidation of market position 2. Top-of-mind awareness
3. The exposure of the brand / company
Using online / digital tools and options
Top PriorityNEW Objectives
20151. The up-sell growth on CURRENT and
PAST clients2. The exposure of the brand /
company3. The improvement of digital
marketing management
Using online / digital tools and options
Top PriorityNEW Objectives
2016
1. Customer relationship development2. Construction of a certain perception
about the brand3. Efficient management of the digital
presence
Using online / digital tools and options
Top PriorityObjectives for those with 75% + transactions in
online / digital2014, 2015, 2016
Top Priority Objectives for those with 50%
+ transactions in online / digital2014
1. Identifying new sales opportunities2. Increase market share
3. Reducing the cost of communication with customers
Using online / digital tools and options
Top Priority Objectives for those with 75%
+ transactions in online / digital2015
1. The growth of sales volume on current and past clients
2. Sales Generation3. Increase website traffic (organic,
recommendations, etc.)
Using online / digital tools and options
Top Priority Objectives for those with 75%
+ transactions in online / digital20161. Sales generation
2. Connect with as many POTENTIAL customers as possible
3. Customer relationship development
Using online / digital tools and options
Top PriorityObjectives for those with
75% + transactions offline (Shops & Other)
2014, 2015, 2016
Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2014
1. Online marketing mix diversification2. Customer loyalty improve
3. Consolidation of market position
Using online / digital tools and options
Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2015
1. Market share increase2. Connect with more CUSTOMERS
3. Maintain customer loyalty
Using online / digital tools and options
Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2016
1. The up-sell growth on current and past clients
2. Customer relationship development
3. Market share increase
Using online / digital tools and options
Top Spending IntentMarketing Budget Split
100,000 EUROS 2015, 2016
Top marketing spendingMarketing Split
2015
1. 18,32% - TV / radio / print campaigns
2. 18,06% - CPM optimized campaigns3. 13,64% digital customer media
actions
Top marketing spendingMarketing Split
2016
1. 16,27% Advertising – CPC 2. 13,44% Search engine marketing
3. 13,39% TV/radio/press advertising
How do you think B2B or B2C differ in terms of digital
marketing approach?
Talk To This GuyCaraliu Samuel (Sam)+40 0770,460,340sam@mediawrite.eu
From
MediawriteThe Web Content-Media Agency
http://mediawrite.eu/