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Latin America e-Readiness report

Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps

identify areas of opportunities as well as encourage Internet adoption.

2016

Chile

Index

The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region.

41.7

LATIN AMERICA

94.5

USA

(BENCHMARK)

37.3

CHILE

Index breakdown

ON-GROUNDLOGISTICS

E-COMMERCEPRESENCE

ONLINECONNECTIVITY

DEVICEACCESS

MONETARYCONNECTIVITY

100%

25%

50%

75%

USA

100%

87.8%

100%90.9%

100%

CHILE

57.4%

8.8%

41.9%

41.0%

LATIN AMERICA

63.7%

40.1%40.7%46.4%

19.5%

42.0%

20142016Profile breakdown

Leading profile

The Pro SurferAvg. age: 39.9 years

Avg. monthly income: US $1273

Avg. time spent online per day: 3.8 hours

Consumer profiles

64.4% of Chileans fall into the Pro Surfer profile, meaning that they already shop online regularly.

31.9%

15.7% 5.8%

21.9%

44.2%

20.5% 3.3%

27.0%

USA

USA USA

USA

LAC

LAC LAC

LAC

CHI

CHI CHI

CHI

Pro Surfer Spectator

Explorer Traditionalist

74.0%

13.7%

11.2%53.0%

27.2% 24.4%

64.4%

5.1%

33.1%21.1%

11.5%

20.2% 7.7% 34.7%

7.5% 28.0% 20.4%

7.2%

18.6%

17.1%

Internet Users: 75.7%

Online Buyers: 42.5%

17.9MILLION

Device Possession 2020 Forecast

10%

$6.1 BILLIONEquating to:

Overview

Although Chile ranks sixth in share of banked population, it ranks second in share of Internet users (75.7%). Chile’s e-Commerce has grown steadily over the last two years.

2015 e-Commerce Market Value

$3.8BILLION

9.1% of Internet retailing was through mobile.

Internet Retailing: 52%

= $2 billion

Percentages shown out of households.

57.5%Smartphones

62.4%21.9%Tablets

Personal computers

1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International

PopulationThe e-Commerce market value is set to increase annually by:1

CHI Chile LAC Latin America USA United States of America

E-REAdINEss INdEx

37.3