Post on 11-Apr-2017
Mathieu PlourdeEd.D. in Educational Leadership CandidateM.B.A.
Educational Technologist/LMS Project LeaderIT-Academic Technology ServicesUniversity of Delaware
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www.google.com/+MathieuPlourde
@mathplourdebit.ly/mathplourde
Paul HydeM. Ed. in Educational Technology
ManagerIT-Academic Technology ServicesUniversity of Delaware
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paulhyde.net/imd @udfacultypaulhyde@udel.edu
All materials for this session available online at:
bit.ly/udmwf_dcUnder a Creative Commons - Attribution license.
Use #UDMWF on G+, Twitter, Instagram, Flickr
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“Our unity as a nation is sustained by free communication of thought and by easy
transportation of people and goods. The ceaseless flow of information throughout the Republic is matched by individual and commercial movement over a vast system of interconnected highways crisscrossing the country and joining at our national borders with friendly neighbors to the
north and south.
- President Eisenhower, 1955
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“The web has evolved from simple information sharing to transacting business through socialising and more recently collaborative problem solving
in citizen cyber science. In these ways it harnesses the
capabilities of humanity to do what we do best; share, learn,
collaborate and innovate.”
- David Foster, CERN
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Tim Berners-Lee’s original diagram, 1989
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Source: Internet Live Stats
Author Web Page
Audience
Audience
Audience
Reference: Grenier (2007)
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Web Page
Author/Audience
Author/Audience
Author/Audience
Author/Audience
Reference: Grenier (2007)
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“Your audience also want you to reply quickly. A recent study indicated that 42% of people
expect a response on social media within 60 minutes.”
- Zoe Amar, 2016
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Published in 2012
ISBN: 9780262526135
http://amzn.com/B007D5UP9G
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“… attention is a skill that must be learned, shaped, practiced; this skill must evolve if we are
to evolve.”- Howard Rheingold
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Source: J E Therioton Flickr.com
If someone googled your name, would they find you?
◦ Yes.
◦ No.
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If someone found your social media profile, would they consider you a trusted source?
◦ Yes.
◦ No.
◦ OMG, no way!
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Source: Angela Hamblen on Flickr.com
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION(aka making the web a better place)
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https://sites.udel.edu/open/finding/
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http://invisiblechildren.com/kony/
http://www.lracrisistracker.com/
As described in Made to Stick, Heath and Heath (2007)
SIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTIONAL
STORY
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https://youtu.be/L0IsLnNMCIEhttp://www.forbes.com/sites/dandiamond/2014/08/29/the-als-ice-bucket-challenge-has-raised-100m-but-its-finally-cooling-off/
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“Slacktivists don’t have to spend a Saturday doing hard labor to build a home
or sacrifice a portion of their monthly entertainment budget to a cause. They
don’t even have to move from behind the screens of their electronic devices.”
- Laura Seay, Washington Post, March 12, 2014
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“In Syria, ‘Facebook is a great database for the government now,’ said Ahed al-Hindi, a Syrian activist who was arrested at
an Internet cafe in Damascus in 2006 and left his country after being released from jail. Mr. Hindi, now with the United States-based group CyberDissidents.org, said he believes that
Facebook is doing more good than harm, helping activists form virtual organizations that could never survive if they
met face to face.”
- Scott ShaneNew York Times, January 29, 2011
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http://www.theguardian.com/world/2013/jun/14/nsa-utah-data-facility
"What's slow to dawn on people is that this level of
surveillance is technologically and
economically within our grasp.“
-Brewster Kahle
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Source: Marco Crupi on Flickr.com Source: Andrew West on Flickr.com
All materials for this session available online at:
bit.ly/udmwf_dcUnder a Creative Commons - Attribution license.
Use #UDMWF on G+, Twitter, Instagram, Flickr
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Review of your web presence
Compare and contrast
Web marketing and metrics
www.udel.edu/paulhyde/yali2016
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