Post on 07-Aug-2015
Print & Digital Subscriber Profile Research conducted in 2014
Questions? Contact krobideau@bizjournals.com
PAGE 2 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
Types of Subscribers (100%)
Unique Print Subscribers
Dual Print & Digital
Subscribers
44%19% 37%Unique Digital Subscribers
Dual Print & Digital Subscribers
Male 61%
Female 39%
Average Age 50.3
Owner/Partner/Top Management 58%
Influence Decisions at Your Company 78%
C-Level 42%
Key Characteristics
Income & Wealth
HOUSEHOLD INCOME
Average $231k
Median $187k
NET WORTH
Average $1.6M
Median $900k
VALUE OF INVESTMENTS
Average $1.1M
Median $422k
Education Level
High School or Less
College Graduate
Some College
Post-Graduate 3%
12%
41%
44%
PAGE 3 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
0 5 10 15 20 25
0
5
10
15
20
25
30
35Where Subscribers Do Business Number of Years in Business
Less than 5 years
5 to 9 10 to 19 20 to 49 50 to 99 100 years or more
4%
17%
18%
25%
28%
12%
10%
17%
34%
19%16%
AVERAGE - 45
Number of Employees – Locally
AVERAGE NUMBER OF EMPLOYEES - 417 MEDIAN - 47
Less than 5
5 to 19
20 to 99
100 to 499
500+
71%94%23%
The Rest of the U.SWithin Local Area
Outside the U.S.
Dual Print & Digital Subscribers
PAGE 4 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
0
20
40
60
80
100
0 20 40 60 80
Readership
Read 3 of 4 Issues
Read 4 of 4 Issues
67% Pass along to other people
38 minuteswith typical issue
Print Sections Read “Regularly”Cover Story
Leads
The Lists
Strategies
Face Time
People on the Move
Reporter Pages
90%77%
66%
45%
95%
36%67%
60%25%
0
5
10
15
20
25
30
35
40
Company Sales or RevenuesAVERAGE - $252M
$25M+ $5-$24.9M $1-$4.9M Under $1M
18%20%
38%
24%
Average Total Sales Growth Rate (2011-2013)
14.7%Dual Print & Digital Subscribers
PAGE 5 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
Email Newsletters Received
Share of Time Accessing Print Publication
How Users Enter The Business Journal Website
Print Pub Itself
Afternoon Edition
First Look Upstart Today
Morning Edition
Use Business Journal Website
Use Both
Use Bizjournals.com
Computer
SmartPhone
Tablet
47%10%
5%
39%
46%
3%
20%
48%
79%
20%
4%
0 20 40 60 80 100
Media Product Involvement Use at least one social network.
Attend Business Journal Events (once/year)
Reference BOL (at least once/month)Average 2-5x per month
Visit MSPBJ.com (one time/month)Average 12.9x per month
56%
81%
29%87%
PAGE 6 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
0 10 20 30 40 50 60 70
0 5 10 15 20 25 30
How Often The Business Journal Website Is VisitedDaily
A few times/week
Once a week
A few times/month
Once a month
Once every 2 months
Less than every 2 months
Never
11%
9%8%
29%20%
2%5%
17%
Reasons for Accessing The Business Journal WebsiteFollowed a link from the print publication email
Access breaking news
Generate ideas for the business
Research a specific business question
Read articles from the current issue of print
Gather ideas for new tactical business
Access business information in other cities
Research a person or a company
Preference for the online format versus the print
Read articles from past issues
Heighten the company’s strategic thinking
Access features unique to the national website
Post a comment on a story
Access information for investment purposes
73%
62%51%
73%
47%25%25%
19%17%
16%18%
9%10%
1%
PAGE 7 OF 7 MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 PRINT & DIGITAL SUBSCRIBER PROFILE
How the study was conductedPrint subscriber research was conducted by online survey with 380 respondents between January and April 2014. Email subscribers research
was conducted by online survey with 399 respondents between May and July 2014. Both studies were fielded by Russell Research, an independent market research consultant. The incentive for participation was a chance to win one of two $500 gift cards given away nationally.
0 10 20 30 40 50 60 70 80
Reaction to Print Redesign(% Who Agree Completely/Somewhat)
Makes the paper and its content feel more current and up to date
Are a significant improvement
Support the general technological savvy and appeal of the paper
Contribute to the paper’s relevance for my business
Have positively impacted the readability of the paper
Show how the publication is keeping up with the times
Are in keeping with the innovation & leadership of the print publication
65%
60%
62%59%
66%
56%37%