Post on 17-Jan-2017
www.neurodevnet.ca
WORKING TOGETHER FOR HEALTHY BRAINS
So You Want to Create KT Videos?
Annel iese Poet z , PhD – Manager, KT Core
F r i d a y D e c e m b e r 4 , 2 0 1 5 – 1 2 : 0 0 a m – 1 : 0 0 p mC A R A – W e b i n a r
Outline
• Target audience/goal• Creating videos: – procuring equipment– What makes a video KT– How to craft the storyline– Tips, tricks and lessons learned– Choosing music– Working with researchers
1. Target Audience and Goal
Target Audience and Goal
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
Target Audience and Goal
• What do you want to change (policy, practice, attitudes, etc.)
• Who are the people who can act upon the message(s) of the video
• What do you want them to do/think
• How will you reach them (film festivals, social media, conference presentations)
Notley, T., Lowenthal, A., Gregory, S. (2015). ‘Video for Change: Creating and Measuring Social Impact.’ A Working Paper by the Video4Change Network. Available at: https://www.v4c.org/en/impact_working_paper
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
2. Creating Videos
Procuring Equipment
1) Get the best quality you can afford
+ bag for tripods
What Makes a Video KT
1. Researcher talking about research & impacts2. Voices of partners, receptors, end users3. References on-screen4. Overall narrative or “KT story”
KT Core blog post “Videos as Knowledge Translation Products” https://neurodevnet.wordpress.com/2015/06/05/videos-as-knowledge-translation-products/
What Makes a Video KT
References on-screen (publications)Partners/collaborator testimonials re: uptake
Product development via research for commercializationResearchers talking about research processResearchers talking about research findingsResearch participant testimonials re: uptake
Research participant testimonials re: new knowledgePartners/collaborators re: experience of participating
Partners/collaborator testimonials re: new knowledgeOverall narrative that is KT
0 2 4 6 8 10 12 14 16 18
Number of responses
Source: Pre-webinar needs-assessment survey responses
Crafting the Storyline
• Option 1: script and storyboard• Option 2: interview, edit the ‘gems’ that arise
from the results of the interview(s)– My preferred method– Researchers, practitioners, and kids especially will
surprise you with the gems they come out with that you wouldn’t have been able to script
– More genuine
Crafting the Storyline1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’
Crafting the Storyline2) What were the findings of the research, or the
‘solution’
Crafting the Storyline2) What were the findings of the research, or the
‘solution’ (where possible “show as well as tell”)
Crafting the Storyline3) Giving a voice to lived experience (partners,
end-users), not just researchers, about the impact of the research/technology
Crafting the StorylineExample: Caribbean Quest video
https://www.youtube.com/watch?v=otVtaN1iLgI
Can you identify the elements of the storyline?
Crafting the Storyline1) What’s the research, what was the ‘problem’,
‘question’ or ‘opportunity’
Crafting the Storyline2) What were the recommendations for the research
(where possible “show as well as tell”)
Crafting the Storyline3) What were the implications for the research, of
stakeholder participation
Crafting the Storyline4) Giving a voice to lived experience not just
researchers (partners, end-users, etc.)
Crafting the StorylineExample: Stakeholder Consultation video
https://www.youtube.com/watch?v=r6zKYTFm2n4
Can you identify the elements of the storyline?
Tips & Lessons Learned
• Ask participants to remove name badges• Consistency (computer screen, other things in
background, lighting, name badges)• Turn off sounds (e.g. CQ laptop, cellphones)• Take much more footage than you think you
will need, lots of b-roll (meaningful b-roll)• Keep camera rolling post-interview (CQ end)
Be prepared to film in variety of conditions (tricky lighting, waterfalls, etc.)
Tips & Lessons Learned
Have extra batteries (lights, camera) + charge up the day before
Tips & Lessons Learned
Have plenty of SD cards, external storage
Tips & Lessons Learned
Know how to use the features of the camera ahead of time (+ checklist)
Tips & Lessons Learned
Rent (or purchase) a separate audio recorder and get back up recording of audio
Tips & Lessons Learned
Tips: Show while Telling
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
Tips: Choosing Music
Free music can be found at:http://www.freestockmusic.com/
Working with Researchers
• Work around their schedule• Work with them to get partners, practitioners,
research participants, end users involved in video
• Ask them for references (to their research) that relate to what they are talking about
• Usually 2-5 “drafts” of the video before it is final
The Questions I Ask
• Tell me the story of your research from beginning to end
• What were the key findings?• How can findings be applied to practice or policy?• Tell me a story about how your research achieved
impact (on policy, health status, etc.)?• Tell me about any collaborations/partnerships?• What was the role of NeuroDevNet in your being
able to do this research? • What are the future plans for this project?
Final Product & Dissemination
Final product:• Ideal length under 3 minutes• Movement every 9 secondsDissemination:• Embed on website, tags• Use in conference or funding presentations• Use/show in negotiations with potential
partners• Promote via: social media, film festivals
Videos Gaining Popularity
neurodevnet.wordpress.com
Costs of Videography Time:- Booking times to film (consent, approvals)- Filming time (depends on how many booked)- Editing (40-50 hours)- Can obtain up to 8 hours of film (interviews +
b-roll) depending
Costs of Videography Money:- Hiring a company can cost from $5k for video
with still photos and music to $25-$50k for interviews, editing, post-production
- Equipment (purchase or rental) recommend purchase, ~$5k for everything
- Can use cellphone camera- Audio quality more important - Training course in filming/editing ($500)
Key Benefit of Videography
Selecting specific visuals create dramatic effects (emotional resonance) and vividly spotlight “truths” that catch the audience’s attention
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
The Power of Video and Sound
• Videography = rising method for academics• Can inventively make results more resonant
and broadly accessible• Powerful because images and music provide
cognitive and emotional information
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Green, M.R., L.M. Walters, T. Walters, L. Wang (2014). Not just another research paper: understanding global sustainability through digital documentary. The Social Studies. 106:1, 37-46. Online at: http://dx.doi.org/10.1080/00377996.2014.964390
KT Core Future Plans
Evaluation of KT Products including videos
NeuroDevNet KT Core working on producing a Video Production Guide for researchers/trainees
Additional Resources
Christine Petr, Russell Belk, Alain Decrop (2015)."Videography in marketing research: mixing art and science", Arts and the Market, Vol. 5 Iss 1 pp. 73 – 102. Permanent link to this document: http://dx.doi.org/10.1108/AM-01-2014-0002
Tips on editing and post-production, video quality for entering film festivals:
www.neurodevnet.ca
WORKING TOGETHER FOR HEALTHY BRAINS
Questions?
Anneliese Poetz, Manager - KT Core, NeuroDevNetapoetz@yorku.ca