Experience Marketing

Creating customers for life

Presented by // Darren Guarnaccia@dguarnaccia16 September 2015

Everyone is chasing the dream of experience

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…but people don’t want products, they want outcomes

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Click icon to add picture

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Click icon to add pictureA journey backed by data

An example of the xDB profile

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Click icon to add pictureDelivered omnichannel

Responsive web

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Click icon to add pictureDelivered omnichannel

Mobile app

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Click icon to add pictureDelivered omnichannel

Point of sale

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Click icon to add pictureDelivered omnichannel

Vending machine

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Click icon to add pictureE-Commerce

Results2014: EUR 140,ooo2015 : EUR 1.15 MIO

Commerce connect

75%140%Avg monthlygrowth: Avg. monthly growth rebuy:

Experiences deliver outcomes

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Engage companies to satisfy“I want. I need.”

COMPANIES DELIVER OUTCOMES THAT TRANSCEND PRODUCTS

Acquisition & support content

Interaction

Intelligence

Context

Company experience

Product experience

Digital productextensions

Consumption content

Contextual recommendati

on

Interaction

intelligence

Consumption

lifecycle

Satisfied customers offer:

• Loyalty• Greater share

or wallet• Advocacy• Lower service

cost

Thankyou!