Post on 18-Aug-2015
Measurement isn’t enoughThe rise of Performance Analytics
Buddy Brewer@bbrewer
relationships
Performance
Performance hasdifferent meanings
Finance Engineering
Sales Operations
Profit margin
Revenue growth
Cash flow
Lead generation
Conversion rate
Retention rate
Front-end time
Perceived render
Page load time
Transactions/second
Server latency
Service availability
“I just want to buy my Mom’s birthday present.”
User
“I just want to know if it will rain today.”
“I just want to share pictures of my vacation.”
Profit margin
Revenue growth
Cash flow
Lead generation
Conversion rate
Retention rate
Front-end time
Perceived render
Page load time
Transactions/second
Server latency
Service availability
Revenue growth
Conversion rate
Perceived render
Server latency
Don't participate, lead.
See SOASTA at booth #801