THE COMMON GOOD MATRIX & BALANCE

Graz, 26.10.2013

13.8.2014, 13.30 to 15.30Summer School „Alternative Economic & Monetary Systems“Anja Haider-Wallner

AGENDA

• Basics: Common Good Matrix & Balance

• Process, movement & stakeholders

• Overview: Values, stakeholders, 17 indicators

• Indicators in detail

• Discussion: view to the future

2

IMPORTANT QUESTIONS TO BE ASKED….

3

WHAT ?Human dignity Solidarity Sustainability Justice Democracy

Suppliers A1: Ethical Supply Management

Investors B1: Ethical financial Management

Employees C1: Workplace quality

C2: Just distribution of labor

C3: Promotion of environmentally friendly behavior

C4: Just income distribution

C5: Corporate democracy and transparency

Customers D1: Ethical customer relations

D2: Cooperation with businesses in same fields

D3: Ecological design of products and services

D4: Socially oriented design of p&s

D5: Raising social and ecological standards

Social Environment

E1: Value and social impact of p&s

E2: Contribution to the local community

E3: Reduction of environmental impact

E4: Investing profits for the Common Good

E5: Social transparency and co-determination

4

WHAT ?

Gaining Points from

0 = todays‘ legal standard

1000 = maximum

Scan BAR or QR Code =customers‘ information

5

Über 800 Punkte

600 bis 800 Punkte

400 bis 600 Punkte

200 bis 400 Punkte

0 bis 200 Punkte

-1000 bis – 0 Punkte

WHAT ?

Self-assessment in sub-indicators:

First steps (0 – 10 %) Advanced (11 – 30 %) Experienced (31 – 60 %) Exemplary (61 – 100 %)

6

WHAT?

Negative criteria: Violation of ILO norms / Human rights

Products like landmines, nuclear power, GMOs

Hostile takeovers, dumping prices…

Massive environmental pollution..

Unequal pay for men and women…

Non-disclosure of subisdiaries or payments to lobbyists…

7

WHO ?

• Companies • private & public• non-profit & profit• large & Small• all sectors

• Municipalities

• Private persons ?

8

WHY ?9

• TODAY: Pioneer role

Sense-making

Organizational developement

Assessment & control of status quo

Transparency in regard to all stakeholder groups

Network and synergies

WHY ?10

• IN THE FUTURE Lower value-added tax rates

Lower customs tariffs

Preferential treatment in public procurement

Easier access to extern financing

HOW ?11

in answering questions, discribing status quo

Small: quick test/ short balance

Medium: Peer group

Large: External audit

PROCESS ?12

Self-studies

Learning group/ peer evaluation

ECG Consultant

ECG external audit

17 INDICATORS IN DETAIL

Work in progress

Feedback to bilanz@ecogood.org is welcome or

Use the wiki: https://wiki.ecogood.org/

Adoption on different businesses planed

13

A1: ETHICAL SUPPLY MANAGEMENT

14

Quelle: http://www.motor-talk.de/bilder/facharbeit-porsche-vw-fusion-bitte-um-hilfe-g25106434/p997-zulieferer-i203542236.html

A1: KEY QUESTIONS

Regional, social and ecological aspects risks along the supply chain?

Proportion of goods & services and there social and ecological aspects. Superior alternatives?

Fair pricing?

Institutional mesures?

15

B1: ETHICAL FINANCIAL MANAGEMENT

16

Illustration Henning Studtgehttp://www.cafebabel.de/article/20645/geld-regiert-die-welt.html

B1: KEY QUESTIONS

Institutionalization of financial management?

Which banks, provision funds, insurances are we working with?

To what extent are the spezialised in ethical sustainable financial services?

How do we invest our reserve and assets?

Do we borrow captial and where does it come from?

17

C1: WORKPLACE QUALITY AND AFFIRMATIVE ACTION

18

http

:// ww

w.h

yken

.com

/cus

tom

er-s

ervi

ce-3

/em

ploy

ee-e

ngag

em

ent-l

eads

-to-w

orki

ng-h

arde

r-an

d-ca

ring-

mor

e/

C1: KEY QUESTIONS

General parameters of employees in our company?

Career planing, trainings, decision-making power?

Structures: decisions, hierarcies, communication?

Pay scheme?

Volontary social benefits?

Safety & workplace health programm?

Working times flexibility?

Diversity and gender?

19

C2: JUST DISTRIBUTION OF LABOUR

20

C2: KEY QUESTIONS

Definition of working times/ days off + data?

Overtime management?

Transparency regarding working time models?

Trust in employees and self-organization?

Reduction of av. working time?

Differences temporary/ permanent employees?

Work time = life time?

Trainings for better self-organization?

21

C3: PROMOTION OF ENVIRONMENTALLY FRIENDLY BEHAVIOR OF EMPLOYEES

Quelle: http://blog.milkthesun.com/de/ein-schritt-vor-zwei-schritte-zuruck-die-energiewende-des-philipp-rosler-2

22

Quelle: http://blog.milkthesun.com/de/ein-schritt-vor-zwei-schritte-zuruck-die-energiewende-des-philipp-rosler-2/

C3: KEY TOPICS

Nutrition during working hours?

Mobility to work place?

Organizational culture, awareness raising & inhouse processes?

23

C4: JUST INCOME DISTRIBUTION

24

poor

rich

Quelle: http://www.wdr5.de/sendungen/thema-nrw/s/d/09.11.2012-15.05.html

C4: KEY QUESTIONS

Divergence: higest – lowest income?

Sufficency of minimum income according to cost of living in the region?

Transparency and institutionalization?

25

C5: CORPORATE DEMOCRACY AND TRANSPARENCY

26

C5: KEY QUESTIONS

Our degree of transparency?

What kind of data in which percentage is accessible for the employees?

Who makes which decisions (e.g. hiring) in which way?

What about co-ownership?

27

D1: ETHICAL CUSTOMER RELATIONS

28

Que

lle: h

ttp://

ww

w.c

ompl

ecta

.ch/

blog

/ratg

eber

/pr-

ist-d

ie-b

esse

re-w

erbu

ng

D1: KEY QUESTIONS

What are our values concerning p & s and how do we live them in which phases (marketing, product developement)?

What purpose have our p & s?

How transparent are we conserning our p & s?

What about institutionalisation of ethic marketing?

Do we involve our customers in product developement? How?

How‘s our service quality?

How do we bind customers and promote referral marketing?

29

D2: COOPERATION WITH BUSINESSES IN SAME FIELD

30

D2: KEY QUESTIONS

In which areas do we work with which other companies?

How do we think about competition and cooperation?

How do we handle organizational and technical know-how?

Do we support other companies during crisises (financial, employees)?

What about cooperative marketing?

31

D3: ECOLOGICAL DESIGN OF PRODUCTS & SERVICES

32

http://epea-hamburg.org/en/content/nutrient-cycles

D3 KEY QUESTIONS

Relevant ecological aspects (direct & indirect) of p & s?

Mesures to reduce ecological effects over the entire life cycle?

Benchmark with competitors in ecological aspects?

Sufficiency?

Communication to customers?

33

D4: SOCIALLY ORIENTED DESIGN OF P & S

34

http://www.schreiberpediatric.org/index.php?pID=75

D4: KEY QUESTIONS

Facilitation of access to information / products / services for disadvantaged customer groups?

Physical, visual, verbal and cognitive barriers?

Which group could profit/ would need the p & s?

Mesures for them to gain easier access?

Offers for low-income-households?

Only b2b: price & service strategy small & huge partners?

35

D5: RAISING SOCIAL AND ECOLOGICAL STANDARDS

36

D5: KEY QUESTIONS

Engagement in raising social and ecological branch standards?

Contribution to raising legislative standards?

Cooperation with NGOs to do so?

37

E1: VALUE AND SOCIAL IMPACT OF P & S

38

http://blogs.vmware.com/euc/2013/06/giving-pcs-new-purpose.html

E1: KEY QUESTIONS

Which needs of customers do the p & s meet?

Which type of benefit creation results from the p & s?

How do the p & s serve a better life for people and on our planet?

Compared to alternatives?

39

E2: CONTRIBUTION TO THE LOCAL COMMUNITY

40

Quelle:http://www.krone.at/Oesterreich/Spenden_fuer_Afrika_sollen_in_Steiermark_versickert_sein-Knapp_2.5_Mio_Euro-Story-341869

E2: KEY QUESTIONS

With how much money/ resources/ effort do we engage in what form of societal commitment?

Cooperation with NPOs?

Do we have a strategy? What are the effects?

Who‘s in charge for the issues?

41

E3: REDUCTION OF ENVIRONMENTAL IMPACT

42

E3: KEY QUESTIONS

Is environmental data recorded and published?

Trends over recent years – use of ressources?

Mesures to reduce ecological effects?

Benchmark with others?

Goals & strategy?

QS certification?

43

E4: INVESTING PROFITS FOR THE COMMON GOOD

44

http://www.pharmamanage.gr/cms.asp?id=103

E4: KEY QUESTIONS

What is the goal of the company?

What does „performance“ mean for us?

How do we think about growth?

Is profit distribution to external owners practiced? Why?

What percentage of profit ist distributed to employees or used for social-ecological investments?

45

E5: SOCIAL TRANSPERENCY AND CO-DETERMINATION

46

Quelle: http://www.glaszeitung.at/anhaltender-trend-zu-glas- im-innenbereich-120309.html

KEY QUESTIONS

Did we publish a Common Good Report oder a sustainability report during last year?

Extensity & modality?

How easy is it to find on the website and how was it communicated to the stakeholders?

What are relevant stakeholders in region & civil society?

How do we communicate with and involve them?

47

DISKUSSION:

48

http://www.leadion.de/artikel.php?artikel=0723

?

THANK YOU FOR YOUR ATTENTION!

Anja Haider-Wallneranja.haider-wallner@ecogood.org

www.ecogood.org

Design by Christian Kozinachoice of most pictures: Chris Rüther

49