Transform your Annual Donor Report into an Amazing Impact

Experience

Lynne M. Wester

@donorguru

Road Map

• Current State of Affairs

• The Components

• The Planning and The Execution

• Tips and Tricks

What is an annual report?

• An annual report is a comprehensive reporton a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. They may be considered as grey literature.

Plan to be Overwhelmed

• How do I get the information?

• How do I determine timing?

• How do I format the report?

• Benchmark!

• https://zapier.com/blog/online-annual-reports/

Important Content

• Use interactive elements

• Present mission or value

• Highlight Case

• Have fun with stats

• Tell a story throughout

• Lay out photos of people

Recommendation:

• Transition your Annual Report into an IMPACT Report!

• Tell Your Story!!

A Good Report:

• 1.)It gives the donors the credit and puts them at the center of the report2.) It is full of great stories

• 3.) It has a deft way of telling a story and using powerful imagery without violating privacy

• THANK YOU!

• lynne@donorrelationsguru.com

• www.donorrelationsguru.com

• Twitter- @donorguru