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Thrifty Foods ‘Double Up’ 2014-15 Summary
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2014-15 Thrifty Foods ‘Double Up’ Report
Submitted on:
July 2, 2015
By:
Kamala Haughton
Alumni Relations and Annual Campaign Officer
and David Forrester
Advancement Manager, Alumni Relations and Annual Campaign
Vancouver Island University
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ABOUT THE ‘DOUBLE UP’ PROGRAM
Since 2009, Vancouver Island University (VIU) and Thrifty Foods have partnered in a unique fundraising
initiative known as the ‘Double Up’ program. The program is exclusive to the VIU ‘family’ consisting of
students, alumni, staff and faculty and their fundraising events in support of VIU. In previous years the
funds raised through the program were used to support scholarships, awards and bursaries and the new
Aboriginal Gathering Place on the Nanaimo campus. Funds raised this year are supporting numerous
student initiatives including field schools, graduations, athletic teams, literary publications and
scholarships.
Thrifty Foods is a proud supporter of Vancouver Island University and the ‘Double Up’ program is
available to all students, alumni and staff raising funds in support of VIU. In order to support as many
initiatives as possible through the program, applicants are limited to a total of $1,000 in matching funds
per initiative.
Staff, student and alumni donations (including payroll deductions) to scholarships, awards and bursaries
are also eligible to receive funds through the ‘Double Up’ program.
2014-15 ‘DOUBLE UP’ SUMMARY
The ‘Double Up’ program continues to grow in participation and interest on campus and much of the
matching funds available are committed early in the year when the program is announced.
This year we were proud to support 25 student and faculty initiatives which raised more than $65,935
for students at Vancouver Island University.
Highlights of the program this year include the formation of new student scholarships, awards and
bursaries, numerous experiential learning opportunities through field schools in two different countries,
national MBA games, and close to Thrifty Foods heart, local food production and culinary events.
On behalf of the students and faculty at VIU we thank Thrifty Foods for their ongoing support of the
‘Double Up’ program and hope that we can continue to offer this unique partnership to our VIU
community again next year.
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2014-15 ‘DOUBLE UP’ INITIATIVES
VIU MARINERS MEN’S BASKETBALL
Organizer: Matt Kuzminski
Amount Raised: $1300
Event Date: September 20, 2014
Attendees: 150 tickets plus players
Description: The VIU Mariners Men’s
Basketball had their annual alumni game.
This is where the new Mariner team plays
against alumni players. This is a fun event
that the community is welcome to attend
and a great way to kick-start the season.
After the game, community members are encouraged to attend the beer and burger fundraiser at the
Queens Nanaimo. In total, 150 tickets were sold. It was a diverse crowd made up of parents,
grandparents, friends, students and other family members. The funds will help greatly in contributing to
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the costs the Men’s Basketball players have playing the exhibition games in Seattle in October. The VIU
Mariners Men’s Basketball team greatly appreciates the support from Thirfty Foods Double Up program.
VIU MARINERS ATHLETICS GOLF CLASSIC
Organizer: Bruce Hunter
Amount Raised: $24,000.00
Event Date: September 16, 2014
Attendees: 108 golfers
Description: VIU Athletics organized their VIU
Mariner Athletics Golf Classic fundraiser on
September 16, 2014 at Nanaimo Golf Club. The
tournament reached max capacity at 108 registrants. The net revenue from the tournament was
$24,000.00 and it will go towards providing financial assistance for the Mariner Athletics. This is a great
opportunity for the Mariner Athletics teams to engage with community supporters and raise awareness
of the Mariner Athletics as a whole.
VIU MARINERS WOMEN’S BASKETBALL SHOOT-A-THON
Organizer: Alix Stupich
Amount Raised: $1294.78
Event Date: October 2, 2014
Attendees: 13 members of the VIU Mariners
Women’s Basketball team
Description: The VIU Mariner’s Women’s Basketball
Shoot-a-thon fundraiser took place on October 2,
2014. It was a great success with $1,284.50 raised.
The event took place in the VIU Athletics gym, with the 13 members of our women’s basketball team
participating. Other attendees during the fundraiser were the four coaches for the team (1 head coach
and the 3 assistant coaches). For the fundraiser, the ladies on the team collected pledges of either a
lump sum donation, or on an amount per shot made basis (for example $.10/shot made). Each member
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of the team shot 100 free throws and recorded their makes. The funds raised will support the athletes in
off-setting the costs for the season.
ITALIAN NIGHT FUNDRAISER
Organizer: Debbie Shore, Culinary Arts Instructor
Amount Raised: $3294.08
Event Date: November 3 – 7, 2014
Attendees: 260
Description: In May 2014, the field school Food, Wine and Culture of Florence and Tuscany in Italy saw
12 students visit Giglio Cooking School in Florence. Chef Marcella Ansaldo was a calm, professional,
engaging teacher and a discussion ensued regarding inviting her to share some of her knowledge with
students at VIU. During the week of November 3-7, Chef Ansaldo and her partner Pellegrino visited from
Florence Italy. Key people in the organization of her activities were Debbie Shore (All things kitchen),
Imogene Lim (lectures with ANTH and Global studies) and Stephen Burr (co-instructor in 2014 field
school and tour guide for the Italians while in Canada). Some of the activities through the week
included:
Mushroom picking on the shoulder of Mt Arrowsmith Biosphere (gathering mushrooms for the
banquet held November 7)
Tour and visit to Coombs, Tigh Na Mara and MacMillan forest with Faculty Stephen Burr
Tour and dinner at Providence Farm, with Cowichan Culinary Program
Two lectures with Anthropology and Global studies students
Two workshops with culinary and baking students
Dinner out with Culinary Faculty
Final Banquet
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VIU NATURAL HISTORY MUSEUM FUNDRAISING SILENT AUCTION
Organizer: Sarah Greenway
Amount Raised: $2083.40
Event Date: November 28, 2014
Attendees: 250
Description: The VIU Natural History Museum
hosted a Silent Auction on November 28, 2014 in
order to raise funds for collection improvements,
specimen repairs and for completion of a new inventory system. Many faculty members donated
biddable items for the auction. The Horticulture Department provided poinsettias for sale at the auction
to attract more bidders as well. The Thrifty Food’s cards allowed us to serve some seasonal cheer (apple
cider and goodies), creating a social atmosphere that attracted many through the door and allowed for
faculty and students to visit while bidding on items.
The Double Up Program enabled Science and Technology to host an event that added to the
camaraderie for the busy time of year, show off the museum displays and other projects that have been
completed by students and create a fun atmosphere for all involved.
A huge Thank-you to Thrifty Foods and the Double Up Program!
INSTITUTE FOR COASTAL RESEARCH
Organizer: Janice Henshaw
Event Date: 18 Lunch and Learns 2014/2015
Attendees: 300
Description: In 2014-2015 on behalf of the VIU Institute for Coastal Research, we have presented 18
Lunch and Learn events for VIU students, faculty and the general public. Attendance usually ranges from
15 to 45 people per session. Approximately 300 people have participated in this program since the fall.
Topics have ranged from music to geography, how salmon find their way home, how old is an old
growth forest, using arts based strategies in teaching and work, to CUPE recipients of international
educations grants, and everything in between. The purpose of the presentations is to share information
about research at VIU. Because the talks take place at lunch, hungry participants have been delighted to
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find snacks available. We are very grateful to Thrifty’s for their support of the VIU Lunch and Learn
program.
Example of one of the Lunch and Learn posters is included with this package.
YOGA FUNDRAISER FOR STUDENT AWARDS AND SCHOLARSHIPS
Organizer: Megan Bailey, VIU Human Resource Advisor and Yoga Instructor
Amount Raised: $459.85
Event Date: November 3, 2014 – February 17, 2015
Description: This fundraising event took place over the Fall and Spring semesters. The first 6 sessions ran
from November 3 – December 8, 2014 and each week a 50-minute lunch time yoga class was offered.
Participants made a donation at each class in which they participated. Over the sessions, there were 62
participants and donations totaled $254.05 that went toward the Faculty of Management Award fund.
After the Christmas break, yoga sessions started up for another 6 sessions from January 14 – February
17, 2015 and $205.80 was raised in donations. This time donations were raised for Health and Human
Services awards and scholarships. Yoga Instructor Megan Bailey was kind enough to donate her lunch
hour to guide VIU employees through all 12 sessions, allowing them to unwind for an hour, and feel
renewed after each class.
A big thank you goes out to everyone who participated in the yoga sessions, donated to student awards
and scholarships, and to Thrifty Foods for matching the funds raised. We are looking forward to more
yoga in the future!
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MIND, BODY & SOUL HEALTH & WELLNESS FAIR
Organizer: Karen Alden, Campus Rec, Healthy U Committee
and RGMT 190 Programming and Special Events Students
Amount Raised: $1000.00
Event Date: March 11, 2015
Attendees: 250 – 300 people
Description: The Mind, Body & Soul Health & Wellness Fair provided health and wellness education,
resources, musical entertainment and hands on activities for students and staff of VIU both on campus
and off. A variety of local businesses from the community and departments on campus were vendors at
the fair to inform the students and staff of their services that were available to them. The funds raised
are being returned back to the students in providing more student activities. We will also have a number
of programs being offered and we will be applying for the Double Up program again.
SILPADA JEWELLERY – EARLY CHILDHOOD EDUCATION & CARE (ECEC) SCHOLARSHIP FUNDRAISER
Organizer: Beverly Revin
Amount Raised: $650
Event Date: March 12, 2015
Attendees: 50 – 60
Description: This fundraiser is in support of the Beverly Revin Early Childhood Education and Care (ECEC)
scholarship that helps first year early childhood education and care students to continue into the second
year of the ECEC program. This is the second year in a row that the fundraiser has been help at VIU in
support of the scholarship. It has been our pleasure in hosting this fundraiser to raise awareness about
the Thrifty Foods Double Up program and the VIU scholarship program. Thank you so much for
providing double up funds to help support the ECEC scholarship.
PORTAL MAGAZINE LAUNCH
Organizer: Joy Gugeler, Professors
Amount Raised: $5172
Event Date: April 9, 2015
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Contributors: 44 student writers and artists
Description: Forty-four student writers and artists contributed to the 2015 Portal Magazine with 560
copies printed and being distributed for sale nationally through Magazines Canada. Students raised
money through various activities including two bake sales, silent auction, beer and burger night, library
readings, and more. These activities helped raise funds to produce and distribute Portal Magazine.
Thrifty Foods received a full-page complementary ad in the back of the magazine and was also
mentioned during the fundraising events. Thank you to Thrifty Foods for the Double Up funds! A
complimentary Portal Magazine is included with this package.
VIU CREATE CONFERENCE
Organizer: Kathryn Jepson
Amount Raised: $8140.50
Event Date: March 24 – 26, 2015
Attendees: 80 students showcased work;
Description: On behalf of VIU, we would like to thank Thrifty Foods for sponsoring the VIU CREATE
Conference. With your support, we raised $8140.50 for the event and a total of 80 students participated
by showcasing a poster or display, and/or conducted a presentation. This was the third year for the
CREATE Conference and we were pleased to see the response and participation from students of various
disciplines. Events like this allow students to add to their resume for future career and academic goals;
network with community members, students and academics; gain confidence in their presentation skills;
and celebrate/highlight their achievements. As a result, 27 students received awards and 13 students
received honourable mentions. Full award details can be viewed on the CREATE Awards web page:
https://www2.viu.ca/research/create/awardwinners.asp. The full
report is included in this package.
K BARNWELL SCHOLARSHIP FUNDRAISER
Organizer: Marni Stanley and Kathryn Barnwell
Amount Raised: $1350.00
Event Date: Fall 2014
Description: Thank you Thrifty Foods for once again for supporting the
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annual Christmas jewelry sale in support of student scholarships at VIU. We would like to assure Thrifty
Foods that their double up program is highly motivating to people coordinating fundraisers to help
students. Those who purchased items at the jewelry fundraiser are delighted to know that their
purchase (often a gift for family or friends) will be ‘doubled’ by Thrifty Foods. The amount of goodwill
this generates all around is truly heartwarming. The K Barnwell scholarship is highly successful in
benefiting students and continues to grow because of your support. Thank you!
HEART OF GOLD PROJECT
Organizer: Recreation & Tourism Management
Amount Raised: $2873.85
Event Date: March 12, 2015
Attendees: 65
Description: The Heart of Gold Project is a long
running initiative founded at VIU which has
created an impactful and powerful partnership with VIU and the rural communities located in the Los
Santos region of Costa Rica. Through meaningful community development which has provided positive
change for countless individuals located in a disadvantaged part of Central America, the Heart of Gold
Project seeks to continue providing the gift of education for young individuals associated with the
project the ability to travel to Nanaimo to study and learn English to further benefit their home
communities in the future.
A beer and burger style fundraiser was held on March 12 and included a silent auction. All proceeds for
this fundraiser goes to bringing a student from Costa Rica up to study English at VIU and covers the cost
of flights, tuition and other expenses. The overall goal was to raise a minimum of $3,000 to support this
student. The fundraising students successfully raised $2,873.85. With the help of Thrifty Foods Double
Up Program, we are able to better assist this student who will be coming to live and study in Nanaimo
coming September. We are very thankful to Thrifty Foods for contributing to our cause of giving the gift
of education to those in need and would like to thank you for assisting in this endeavor.
MILNER GARDENS HOLIDAY FUNDRAISER
Organizer: Professional Baking and Pastry Arts Program
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Amount Raised: $3039.68
Event Date: December 2014
Attendees: 7500+
Description: For eleven nights in December 2014, the professional baking and pastry arts program from
the Nanaimo campus was able to partner with Milner Gardens. We were able to have the Gardens as a
venue for selling products made by the baking students. The funds raised by the sales are going directly
back to all the students that participated in the extra-curricular planning, baking, packaging, and selling
of the seasonal goodies that were made. Many of these volunteer students are participating in a Field
School, traveling to Belize in May of 2015 and the time that each of them contributed will help defray
the costs of their trip. During this experience, students will see where some of their favourite spices and
foods come from – black pepper, cardamom, cloves, nutmeg, vanilla, sugar cane, and coffee. There will
be in-depth tours, hands-on experiences and time to experience the unique melting pot of culture that
is Belize. Students will also visit cacao groves and see how the tree that produces chocolate grows, will
understand the complex harvesting, curing, roasting and mixing process that makes the world’s most
favourite confections. Thank you to Thrifty Foods for supporting students at VIU.
VIU GRAPHIC DESIGN GRAD SHOW 2015
Organizer: Graphic Design / Arts & Humanities
Amount Raised: $2070.05
Event Date: April 17, 2015
Attendees: 75+
Description: After a semester of fundraising, the graduating class of 2015 held their year-end Grad Show
on April 17, 2015. Supported by the faculty and staff of the Graphic Design Department (Nancy Pagé,
Ellen McCluskey, Patrick Foster, Kevin Mazutinec) the students raised a total of $2070.05 (with an
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additional $1000.00 provided by Thrifty’s) through a series of events to pay for the production of the
artwork displayed at the Vancouver Island Convention Centre. A capacity crowd attended the keynote
by local designer Matt Salik, including VIU President Ralph Nilson and Steve Lane, VIU’s Associate Vice-
President of Academic Planning. Families and friends crowded the rooms during the event, and feedback
from the audience was uniformly positive.
VIU AMAZING RACE
Organizer: VIU Campus Recreation
Amount Raised: $1400
Event Date:
Attendees: 70 participants
Description: The competition was a huge success. We had the largest amount of teams in the 3 years of
running the event. The teams started the race at 10am with the 1st and 2nd teams in a photo finish tie at
the end. The two teams reached the final Amazing Race mat at 3:31pm. The last team arrived at
5:43pm. The day consisted of grueling physical and mental challenges including bungee jumping, ocean
rafting, snorkelling, stand-up paddle boarding and puzzle solving to name a few. The race started at VIU
and took teams all over the Nanaimo area and then finished back at VIU. The race consisted of 70
participants and over 20 volunteers. The feedback was great and we are excited to start planning for the
2016 Race.
VIU RECREATION AND TOURISM PROGRAM FUNDRAISING
Organizer: Department of Recreation and Tourism
Amount Raised: $1100.00
Event Date: Spring semester
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Attendees: 300 people
Description: A course at VIU called Planning and Special Events, allows first year students to plan and
implement numerous events. The purpose of applying to the Thrifty Foods Double Up program was to
match the funds raised by the first year’s in this program. Two events were selected to have Thrifty
Foods as the sponsor: VIU International Fashion Show and the Health and Wellness fair. Both events
were held on campus in the spring semester and were planned and implemented primarily by the
students. This was an excellent opportunity for the students to learn about event planning and raise
funds in the process.
NATIONAL MBA GAMES 2015
Organizer: MBA Students
Amount Raised: $1000.00
Event Date: January 2015
Attendees: 32 students
Description: MBA Games 2015 is the national competition involving over 22 MBA schools across Canada
and was held at McMasters University in Hamilton, Ontario. The theme of the MBA Games was Passion,
Inspiration and Community and the chosen charity was the Ronald McDonald National House Charity.
Thanks to Thrifty Foods donation of $1000, Vancouver Island University’s MBA & Master of Science in
International Business Program (MScIB) was able to send 32 students across Canada to compete in the
games competition. The competition consisted of three main components of Spirit (fundraising & team
spirit challenges), Sports (basketball, volleyball, inner tube water polo & dodgeball) and Case
competition (marketing, finance, strategy & human resources). This was the first time in VIU history that
the school was able to send a full scale team to compete and we were the only school competing across
all MBA schools from Vancouver Island. Funds raised through sponsorship and matching donations went
to subsidizing costs for students including reducing flight costs, hotel costs, transportation and
registration fees. VIU ended up making it to the Quarter Finals in some of the sports categories including
Volleyball and Dodgeball and came in the top ten under certain categories including Spirit. We had
raised over $42,000 to cover the costs of sending the students to Hamilton as well as an additional
$2500 for the chosen charity.
On behalf of the VIU MBA Student Society Association, we would humbly like to thank Thrifty Foods for
the company’s support and hope that we can continue this relationship for future years including the
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company’s support for the MBA Games 2016. This year we plan to send 40 students to compete
nationally and are aiming to raise over $12,000 for the chosen charity.
PROGRESSIONS
Organizer: Visual Arts/Arts Club
Amount Raised: $1650.00
Event Date: 2014 - 2015
Attendees: 200 people
Description: I wanted to take this opportunity to thank Thrifty Foods for their generous matching funds
through the Double-Up program. Our initiative, called Progressions, is our year end art show and awards
ceremony. This event is organized by the VIU Arts Club. The Club embarked on a variety of fundraising
activities this year:
Zombie Walk and bake sale
Student Art Sale silent auction
Valentines’ Day bake sale
and an ongoing weekly drop-in life drawing sessions
These fundraising activities raised a total of $1650, and were eligible to have the Double- Up added in
the amount of $1000. The resulting pool of funds ($2650) was utilized to provide food, decorations,
musical accompaniment for our year end event. In addition, the funds covered advertising and promo of
the event, and most importantly contributed to students awards recognizing artistic and academic
achievement. The Arts Club and the Visual Art Department are extremely grateful for this generous
addition to our fundraising efforts. Thrifty’s contribution was a huge part of the success of this event.
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WORLD LEISURE CENTRE OF EXCELLENCE
Organizer: World University Service of Canada Student Group
Amount Raised: $1449.70
Event Date: Saturday, April 25, 2015
Attendees: 120 people
Description: The World University Service of Canada (WUSC) Harambee Gala Dinner was hosted on
Saturday, April 25, 2015 at the Nanaimo Ecumenical Centre. The Harambee Gala Dinner raised funds for
the scholarship for Master of Arts in Sustainable Leisure Management. The Gala hosted live music, three
course dinner, silent auction and program. It was a well-received Gala and we were able to raise funds
for the scholarship.
MILNER GARDENS SHOOTS WITH ROOTS
Organizer: Geoff Ball, Milner Gardens and Woodland Manager
Amount Raised: $625
Description: Geoff Ball made personal donations totaling $625 through payroll deductions to support
the living laboratory at Milner Gardens and Woodlot for Horticultural students.
VIU SENIOR GIRLS VOLLEYBALL TOURNAMENT
Organizer:
Amount Raised: $8000.00
Event Date: October 2 to 3, 2014
Attendees: 40 teams, approximately 600
participants
Description: The tournament attracted 40
teams, approximately 600 participants. The
Tournament is one of our major fundraisers of
the year. We raised over $8000 for team travel, equipment, uniforms and gear, scholarships, and more.
The Thrifty Foods Double Up program helps to increase the ability to remain one of the dominant
programs in Canada. The event was a huge success hosting teams from all over the province. The event
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took place on Oct 2 to 3, 2014. The $1000 double up funds were put directly towards the cost of
equipment and exhibition travel. We were able to win our 2nd straight PACWEST Championship and
programs like the Thrifty Foods Double Up program help us accomplish this. We were able to use the
SMILE cards to purchase food for our concession that in turn allowed us to raise another $1000. I would
like to thank Thrifty Foods for their continued support!
VIU STORM RUGBY CLUB FUNDRAISER
Organizer: VIU Storm Rugby Club
Amount Raised: $3000.00
Attendees: 29 players
Description: VIU Storm Rugby Club, an affiliate of VIU’s Athletics department, played 7-aside
tournaments within the BC College Athletic Association as well as a 15-aside league schedule within the
BC Rugby Union with the help from Thrifty Foods Double Up program. The fundraising consisted of a
donor campaign and a Beer ‘n Burger event at the Nanaimo Hornets Rugby Clubhouse. In all, $3,000 was
raised. The donor campaign was launched in the fall and solicitation letters were developed and
circulated among the layers who, in turn, approached friends and family. A local Chiropractor with a
long standing love of the game, some parents, and the coaching staff were the principal contributors. In
the spring, the team hosted a Beer ‘n Burger event that was hosted at the local rugby club facility and
attended by VIU faculty and staff, Nanaimo Hornet Club members, and friends and family of the players.
The silent auction raised $650 with the balance of $1350 generated from ticket sales.
The VIU Storm Rugby Club wishes to thank Thrifty Foods for their generous support over the past year as
it allowed the team to attend the 7-aside tournament hosted at SFU.
CHILD AND YOUTH CARE FUNDRAISING
Organizer: Stephen Javorski, Child and Youth Care
Date: November 17, 204
Amount Raised: $459.00
Attendees: 50
Description: The first ever CYC screening of “Days of My Youth,” this year’s ski movie from Redbull
Media House and Matchstick Productions was a huge success. Thanks to our wonderful sponsors Thrifty
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Foods, Valhalla Pure Outfitters, Alberni Outpost, and Mount Washington Resort, our attendees had a
great time watching one of the year’s best ski movies and learning more about the CYC department’s
new activity-based intervention courses. Including the double up funds, over $900 was raised to support
the new course. Funds were used to purchase a wide variety of specialized equipment that CYC students
will be able to use to offer exciting adventure-based group development programming to junior and
high school students in the Harewood community and beyond for years to come. We are extremely
grateful for the support of Thrifty Foods, and hope to work with them again in the future. If anyone in
the Alumni office or from Thrifty management would like to come and experience the props that were
purchased, please let us know. The course is running again in Fall 2015.
DESCRIPTION: THRIFTY FOODS RECOGNITION
All approved ‘Double Up’ initiatives were asked to display a Thrifty Foods banner at their fundraising
events and provide photos to the Advancement and Alumni office. The ‘Double Up’ logo is also used on
all correspondence to the VIU community including all employee broadcast emails and ‘Double Up’
applications forms.