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SoLoMo Thursday 

Hafiz Saleh & Felix ChenCommunity Managers

Techsailor Group

31 October 2013

Biz Card @ Fishbowl

@SoLoMoThursday

ALL NIGHT! Housewines @ $5

Housepour Spirits @ $6

ALL NIGHT! Chicken Wings at $10

Opening Note

DONATIONS are welcomed.Help keep going.

DONATIONS are welcomed to help for:

LogisticsFood & Drinks

Publicity and many more…

PAGE 331 October 2013

Objectives

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Speaker: Henrik van den Worm

31 October 2013

Succeeding with Advertising & Branding

on Mobile Devices

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LEADER IN MOBILE-FIRST AD INNOVATIONS & REACH 40% OF GLOBAL

MOBILE INTERNET USERS

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CLIENTS AGENCIES

PUBLISHER

USERS

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Mobile Advertising Timeline

First Mobile

Banner Ad

Simple Rich

Media Ads

Immersive

Rich Media

Experiences

2004 201120102000

1ST TEXT

AD SMS

Tablet Ads

Introduced

Touch & Gestures

IntroducedMobile Inline

Video

2007 2012

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FORMS OF MOBILE ADVERTISING

SMS SEARCH CONTENT DISPLAY

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Lead Gen

Click to Call

Download

DISPLAY ADVERTISING

Coupons

LACK OF MOBILE LANDING PAGES

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SOME GOOD EXAMPLES

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CONTEXT

DAYPARTING

DEMOGRAPHIC

AUDIENCE/BEHAVIORAL

GEO/ZIP

CODE

CONTENT

DEVICE PRICEPOINT

FREQUENCYCAPPING

OS/DEVICE/CARRIER

TECHNICAL

TARGETING

TARGETING THROUGH MOBILE

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THE MANY CAPABILITIES OF MOBILE

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CORE RICH MEDIA FUNTIONALITY

GESTURE/GAMEIFICATION

DISPLAY/ANIMATIONS

VIDEO

LOCATION

SAVE TO CALENDAR

Voice / Music / Sounds

CLICK TO CALL

DATA CAPTURE

APP DOWNLOADCAMERA ACCESS

Increasing Brand Awareness

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DWELL TIME AD RECALL POSITIVE RESPONSE

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IAB Case Study: Expandable banner increased ad awareness by 25% than those exposed to a static banner

eMarketer Study: Mobile has better ad effectiveness metrics because they are:

- Proportionately larger- More focused- Better targeting

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BRANDING CASE 1 – ADIDAS BOOST PH

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Branding Case Studies

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DRIVING APP DOWNLOADS

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1.4 MM users delivered for Candy Crush.Declared by King as the #1 partner. Ahead of

Facebook

22 Countries

Game: Candy Crush SagaGame Studio: King.comType of App: Casual Game

What King needed :

#1 rank on the App Store Support for innovative creatives Maximum downloads within target

CPI Strategic consulting for a global

launch

50 Creatives2.5% Conversion

Ratio

CANDY CRUSH SAGA

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Latin AmericaAfrica

Game: Clash of ClansGame Studio: SuperCellType of App: Mid-core Game

What SuperCell needed:

Strategic consulting for understanding audience segments

Expert advice on best practices for tracking solutions

Maximum downloads within target CPI

X X

98K installs delivered for SuperCell @ 3.09% conversion rate

CLASH OF CLANS

Innovations

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FACEBOOK DEEP LINKING TO APPS

GOOGLE WEB DESIGNER MOBILE COUPONS – INSTORE

REDEMPTION

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Recommendations & Useful Resources

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WHO TO WORK WITH?

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1. Know your audience & know your objectives. Set goals. Campaigns can be bought on a CPM, CPC, CPI, CPL, CPA and CPE basis.

2. Everyone wants to be on Facebook and Google, but be prepared to go it alone if you don’t have significant ad dollars to invest. Self serve is common.

3. Smaller vendors really want your business and will help you create ads, ad serve for free, give you great analytics, and most importantly an account manager.

4. Go publisher direct.

TRYING MOBILE FOR YOURSELF?

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USEFUL RESOURCES

RECOMMENDED PPT

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Brought to you by:

QUESTIONS?

Henrik Vandenworm[E] henrik@inmobi.com[S] henrik.vdw[IN] henrikvandenworm

31 October 2013 PAGE 41

SoLoMo Thursday Gala Night November 2013

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Sponsorship

Contact SoLoMo_Thursday@techsailor.com for more details.

Partners Platinum Sponsors

Featured Monthly Promoters

VoucherSponsors

Companies looking to promote on our channels.

Large MNCs with new products to launch.

Retailers / FMCGFellow Tech Companies.

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Lucky Draw

** 15% Discount Voucher**

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Thank You Henrik!

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Brought to you by: