20131023 #bmg @10th ceo-day by Vujàdé Ltd.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.

Bern, Switzerland 2013.10.23 Phot

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BUSINESS MODEL GENERATION A common language to develop and discuss business models in teams

Vu-jà-dé

Vujàdé is the opposite of deja vu and gives the impression that something has not yet taken place, or has never been there.

Vujàdé is the opposite of deja vu and gives the impression that something

has not yet taken place, or has never been there.

In other words, Vujàdé stands for innovation.

Photo by: Vujàdé Ltd – Jasper Bouwsma Phot

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1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

À PROPOS

PARTNER

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Vujàdé unterstützt Entrepreneure, Start-ups und etablierte Unternehmen bei der erfolgreiche Weiterentwicklung und Vermarktung deren Innovationen.

Durch die Kombination von diversen Start-up und Firmenerfahrungen bringt Jasper einmalige Einsichten in Innovationsstrategie, den typischen Fehltritten und die Erfolgsfaktoren mit.

Jasper, geboren und aufgewachsen in Holland, studierte International Business an der Universität Maastricht (NL) und an der Universität Fribourg (CH). Zusätzlich belegte er Kurse in Innovationsstrategie und Management am MIT Sloan in Boston (USA) und am Stanford Research Institute in Menlo Park (USA).

Bis 2008 arbeitete er für den Schweizer Telekommunikationsanbieter Swisscom,

wo er die Inkubationsaktivitäten als “Head of Incubation” initiierte und führte. Im Herbst 2008 hat er die Vujàdé Ltd. gegründet.

Jasper lebt mit seiner Frau, zwei Töchtern und einem Sohn in der Nähe von Bern.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.

Photo by: Vujàdé Ltd – Jasper Bouwsma

TOPIC OUR

FOR THE NEXT 90’

Business Modeling

Alexander Osterwalder A Swiss Business Book author.

Insert Photo of book with Jasper’s Name.

Co-Created by 470 practitioners from 45 countries.

AGENDA

PITCH & REFLECT A NEW GENERATION THE BUSINESS MODEL GENERATION

LET’S GET TO WORK: 10 CASES 10 GROUPS

I II III

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BUT BEFORE WE

EXPECTATIONS YOUR WHAT ARE ?!

AGENDA

LET’S GET TO WORK: 10 GROUPS, 11 CASES

I II III

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AGENDA

II III 1 2 3

BUSINESS MODEL GENERATION

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AGENDA

II III 1 2 3

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QUESTION HOW MUCH DOES 1KG COFFEE COST

CHF6.95

CHF95.-

WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE

RESULT 2011 USD3.2B

(BY A SINGLE PRODUCT…)

BUZZ GROUP

DISCUSS & DESCRIBE WHAT YOU THINK

NESPRESSO’S BUSINESS MODEL

BUZZZZZZZ

PLEASE EXCUSE MYFRENCH

BUT THAT IS

BLAH BOARD ROOM BLAH BLAH

BULL SHIT BINGO

Business Model Canvas: Creating a common language for business modeling.

AGENDA

II III 1 2 3

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THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

KEY RESOURCES

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Produc-tion

facilities

Distri-

bution

channel

Retail

Patents IP

(1800+ patents) Business

ANECDOTE

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

House- hold

N-Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

Call Center N.com

Produc-tion

facilities

Distri-

bution

channel

Retail

Patents IP

(1800+ patents) Business

WHAT IS A BUSINESS MODEL

REVENUE MODEL ≠

BUSINESS MODEL

A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

AGENDA

II III 1 2 3

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5’ EXERCISE

BUSINESS MODEL

THE BUSINESS MODEL CANVASKeyPartners

Project Name Iteration Nr

Channels

www.businessmodelgeneration.comThis work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.

To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send aletter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Vujàdé Ltd. – Consulting I Start-up Support I IncubationElfenaustrasse 3 I CH-2502 Biel/Bienne I Switzerland +41 32 32 32 300 I contact@vujade.com I www.vujade.comwww.slideshare.net/vujade

KeyActivities

ValueProposition

CustomerRelationship

CustomerSegments

KeyRessources

CostStructure

RevenueStreams

images by Mathilde

community

catalogue development

employees

worldwide coverage

sales & marketing

platform

pay pal

sales & marketing

photographers

helpdesk

VALUE PROPOSITIONS

KEY ACTIVITIES

KEY RESOURCES

REVENUE STREAMS COST STRUCTURE

KEY PARTNERS CUSTOMER SEGMENTS

CHANNELS

Images by Mathilda, with warm thanks to Yves Pigneur

VALUE PROPOSITIONS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

Images by XPLANE, with warm thanks to Alexander Osterwalder

BUZZZZZZZ

VALUE PROPOSITIONS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

Images by XPLANE, with warm thanks to Alexander Osterwalder

VALUE PROPOSITIONS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

Images by Mathilda, with warm thanks to Yves Pigneur

BEFORE

WE MOVE

WE SHOULD QUICKLY FINISH

TALKING ABOUT

COFFEE

HAS TAKEN A WHILE TO BECOME

SUCCESSFUL…

NESPRESSO

THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT

WHY WILL NESPRESSO EVEN

BE MORE SUCCESSFUL?

WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS

TO PORTFOLIOS OF

BUSINESS MODELS.

AGENDA

I II III

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AGENDA

LET’S GET TO WORK 5 CASES 5 GROUPS

II 1 2 3

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10GROUPS 11CASES

10 GROUPS | 11 CASES

You are ... a record labelYou generate revenues from the sale of recordings.

You are ... an auto manufacturerYou generate revenues from the sale of cars.

You are ... a bankYou generate revenues from transaction fees and asset management.

You are ... a pharma companyYou generate revenues from the sale of medicines.

You are ... a publishing houseYou generate revenues from the sale of books, newspapers, magazines, etc.

You are ... a trading companyYou generate revenues from the sale of goods abroad.

You are ... a retailerYou generate revenues from the sale of single items which you purchase from supply chain partners.

You are ... a transportation businessYou generate revenues from ticket sales for trips.

010001100010

001011

You are ... a software companyYou generate revenues from the sale of licences.

You are ... a mobile phone operatorYou generate revenues from usage fees.

You are ... a car repair centreYou generate revenues from the sale of spare parts and repair contracts.

10 GROUPS | 11 CASES A CHALLENGE FOR EACH…

10 GROUPS | 11 CASES A CHALENGE FOR EACH..