Summit Marketing Presented by National Speaker & Author Toni Blake TotallyToni.com Reaching the Summit with Marketing 1. Understand the value based presentation style of "expanding your brand" and move away from price based selling. 2. Identify the current market condition and opportunities to push both cost of business adjustments and market rates on leasing and renewals. 3. Establish confidence in the leasing and renewal presentation with clear, fair and confident messages expressing the value of being a resident of your community. 4. Discover how to fit iPad/Tablet technology into your 2013 budget and transform your presentation with digital technology 5. Learn how to combine the value of your area marketing partners with your property benefits to present a new level of value to your residents and future residents.